SEO Masterclass with Stephan Bajaio: Intention, Empathy & Lessons from WeWork 🚀

The Page 2 Podcast: An SEO Podcast

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2M ago 1:07:57

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https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy.

Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape.

🔍 In This Episode
• Why SEO data should live outside the SEO channel
• Stephan’s mantra: "If you're not helping people, you're just selling stuff"
• How real authorship defends against AI content sprawl
• Why most brands beat themselves—not their competitors
• Lessons from scaling at Conductor and navigating WeWork
• How intention > tactics in modern marketing strategy
• The future of SEO in a world driven by AI
• Why a flipped org chart might be your most powerful growth tool
• Building products vs. services: Stephan’s next move with VibeLogic
• Center of excellence vs. marketing channels—what wins long-term?

This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems.

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💬 Comment:
What’s one marketing silo you’ve seen hold back real progress? Drop your experience in the comments!

🔗 Mentioned Links & Resources

• VibeLogic – Stephan Bajaio's SEO consultancy and platform.
• StephanBajaio.com – Stephan's personal website.
• LinkedIn – Stephan's LinkedIn profile.
• Will Reynolds – Founder of Seer Interactive, noted for his SEO transparency philosophy.
• Lily Ray – SEO expert known for her work on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
• Rand Fishkin – Founder of Moz and author of Lost and Founder, often referenced for his critiques of venture capital.
• Lost and Founder – Book by Rand Fishkin about startups and the realities of VC-backed growth.
• Hook Agency – Run by Tim Brown, focused on niche marketing for the roofing industry.
• John Doerr – Known for OKR methodology; quote referenced: “Not everything that matters can be measured, and not everything you measure matters.”