🎯 Joe Hall on Technical SEO, Personal Branding and Surviving Impostor Syndrome in SEO

The Page 2 Podcast: An SEO Podcast

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5y ago 1:27:53

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In Episode 52 of the Page 2 Podcast, technical SEO veteran Joe Hall of Hall Analysis joins Jacob Stoops and Jeff Louella for a refreshingly candid deep dive into the SEO industry.

From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation struggles, and his evolution as both a strategist and a brand.

We also explore his take on personal branding, client psychology, imposter syndrome, and how success in SEO is rarely about having all the answers—and often about how you present them.

🔍 In this episode:
• Joe’s transition from web developer to technical SEO consultant
• The origin of the “Honey Badger” nickname and thoughts on personal branding
• How being “a little obnoxious” can actually drive SEO leads
• The tension between technical expertise and marketing polish
• Real talk about imposter syndrome and how Joe reframes it
• Why implementation—not strategy—is the biggest SEO challenge
• His most memorable wins, including a 12M-link plugin success story
• Why he prefers PHP and how it still powers 30% of the internet
• Dealing with CEOs, dev teams, and organizational politics
• What makes a good SEO consultant (and what leads to burnout)

Whether you're new to SEO or a seasoned strategist, this episode delivers a blend of tough truths, humor, and actionable insights to keep your mindset sharp and your strategies real.

🔔 Subscribe for more interviews with the people shaping the search marketing world.