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đ From Cairo to Code: Areej AbuAli on Diversity, Tech SEO & Leadership ⨠- Episode #48
Manage episode 258017371 series 2621139
In this episode of the Page 2 Podcast, we sit down with Areej AbuAliâSEO Manager at Zoopla and founder of Women in Tech SEO. From growing up in Egypt to launching one of the industry's most impactful communities, Areej shares her personal journey, her transition from agency to in-house, and her passion for technical SEO.
We discuss her experience leading a sold-out all-women conference just days before the COVID-19 lockdown, her take on representation in the industry, and why implementation is the hill sheâll die on. Her insights are candid, powerful, and exactly what this industry needs.
⨠In this episode:
⢠How Areej discovered SEO while studying computer engineering and business IT
⢠Her transition from Egypt to the UKâand how she adapted personally and professionally
⢠Agency vs. in-house SEO: what she prefers and why
⢠The story behind founding Women in Tech SEO and launching its global community
⢠How a tweet led to 1,000+ women joining a support network in under a year
⢠Building a diverse speaker lineup and encouraging first-time presenters
⢠Facing criticism for organizing a women-only conferenceâand why she kept going
⢠The role of empathy, relationships, and realistic expectations in driving SEO success
⢠Why focusing on fewer, high-impact technical recommendations leads to better implementation
Areej reminds us that the SEO community is stronger when itâs more inclusiveâand better results come from deeper collaboration.
đ Subscribe if youâre passionate about women's representation in tech and SEO.
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
89 episodes
Manage episode 258017371 series 2621139
In this episode of the Page 2 Podcast, we sit down with Areej AbuAliâSEO Manager at Zoopla and founder of Women in Tech SEO. From growing up in Egypt to launching one of the industry's most impactful communities, Areej shares her personal journey, her transition from agency to in-house, and her passion for technical SEO.
We discuss her experience leading a sold-out all-women conference just days before the COVID-19 lockdown, her take on representation in the industry, and why implementation is the hill sheâll die on. Her insights are candid, powerful, and exactly what this industry needs.
⨠In this episode:
⢠How Areej discovered SEO while studying computer engineering and business IT
⢠Her transition from Egypt to the UKâand how she adapted personally and professionally
⢠Agency vs. in-house SEO: what she prefers and why
⢠The story behind founding Women in Tech SEO and launching its global community
⢠How a tweet led to 1,000+ women joining a support network in under a year
⢠Building a diverse speaker lineup and encouraging first-time presenters
⢠Facing criticism for organizing a women-only conferenceâand why she kept going
⢠The role of empathy, relationships, and realistic expectations in driving SEO success
⢠Why focusing on fewer, high-impact technical recommendations leads to better implementation
Areej reminds us that the SEO community is stronger when itâs more inclusiveâand better results come from deeper collaboration.
đ Subscribe if youâre passionate about women's representation in tech and SEO.
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
89 episodes
All episodes
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