In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands.
He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms.
Shray shares strategies for driving retail traffic, such as sponsored search, paid ads, and influencer content. He emphasizes the significance of organic influencer partnerships and collaborations in building brand awareness. Shray also highlights the challenges of media attribution and the need for better integration across different retail channels.
Highlights Include:
- Digital retail marketing is a crucial aspect of CPG brands' marketing strategies, with retail media networks playing a significant role.
- Retail media networks include third-party marketplaces, retailer.coms, and underlying technology platforms that offer advertising opportunities.
- Strategies for driving traffic to retail include sponsored search, paid ads, and influencer content.
- Organic influencer partnerships and collaborations are effective in building brand awareness and driving traffic to retail.
- Media attribution remains a challenge in the retail industry, and better integration across different retail channels is needed.
Don't miss our next episode for more insights into the world of omnichannel marketing!
​​Where to find Shray Joshi:
Linkedin: https://www.linkedin.com/in/shrayjoshi
​Website: https://www.thepeeps.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it