Best Kait Stephens Podcasts (2025)

1
Strategizing to Conquer Rising Meta Ad Costs with Jessie Healy, Phoenix Ha, and Sarah Levinger 56:59

29d ago56:59

56:59

Dive into strategies on how to navigate the rising costs of Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, …

1
How Dr. Bugs 10x’d Their Business with Flavour Drops, Meta Ads & Killer Retention 35:22

2M ago35:22

35:22

Jessie chats with Ruben Posthuma, Head of Sales & Marketing at Dr. Bugs Popcorn, a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle venture to a DTC powerhouse—scaling 10x in revenue—thanks to inventive flavors, smart ad strategies, and clever product deve…

1
Email & SMS Automation: How to Drive More Sales and Keep Customers Engaged with Jesse Kay 29:33

3M ago29:33

29:33

Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands. Learn how to: Keep customers engaged with personalized content Increase conversions with smart segmentation Use SMS strategically without annoying your audience Build automations that…

1
How Aliett Buttelman of Fazit Beauty got Taylor Swift to Wear Their Product 25:29

4M ago25:29

25:29

In this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty. Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing. The conv…

1
Christina Kao on why targeting the right customer matters 28:12

5M ago28:12

28:12

In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the play…

1
Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn 32:11

5M ago32:11

32:11

John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down. Here's what we cover: Why Performance Max is king - but only with guardrails. How Standard shopping still has a place. What Google Demand Gen Campaigns are, and why they are the new frontier. Plus we discuss how 3rd Party Attribution can sometimes be more of a…

1
Amy Gordinier discusses how to thrive at Sephora 31:23

5M ago31:23

31:23

In this episode of the Omnichannel Marketer, Amy Gordinier, founder of Skinfix, shares her extensive background in the beauty industry and the journey of creating Skinfix. Amy discusses the brand's origins, its unique formulation, and the strategic decisions made during its launch and growth, particularly with retail partners like Target and Sephor…

1
How to Turn Your Social Fans Into Subscribers and Buyers with Jesse Clemmens 25:03

7M ago25:03

25:03

This week we are diving into a cool new tool that allows you to finally get those elusive social followers to take action, join your email or SMS list and start buying from you - all with automated DMs that are totally free of friction (and admin). Jesse is the New York based co-founder of HiTide, the social SMS & Email list growth platform for Sho…

1
Allison Ball Discusses The Challenges of Wholesale 33:53

7M ago33:53

33:53

In this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale. She emphasizes the importance of understanding market fit, finding the right channels, and optimizing operations. Alli discusses the challenges of getting attention from who…

1
5 Pieces of Brand Building Advice from the Original VP of Marketing at YETI - Rick Wittenbraker 38:01

7M ago38:01

38:01

In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building. He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and communi…

1
How to Finally Understand Where Your Shopify Sales a REALLY Coming From with Phoenix Ha 41:05

7M ago41:05

41:05

Understanding the effectiveness of your marketing efforts’ is crucial, but figuring out how feels impossible. One way to do this is through attribution—the process of figuring out which touchpoints or platforms get credit for driving sales. Phoenix Ha, long-time Meta media buyer and marketer, now CEO and co-founder of the attribution platform AdBea…

1
Revealed: The Black Friday Email Strategy That Will 2X Your Revenue 45:48

8M ago45:48

45:48

Omer Hazer from Atlas Ventures is here to break down the exact strategy he uses for his clients to successfully double their email revenue. Omer breaks it down step-by-step so you can cut and paste it directly into your business. Want the full strategy breakdown? Email Omer at [email protected] or connect through LinkedIn.…

1
Scaling A 9+ Figure Omnichannel Brand with Danny Taing 28:01

8M ago28:01

28:01

In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks. Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition …

1
The Power of A Personal Brand in Building an Online Presence with Rachel Soper Sanders 23:08

8M ago23:08

23:08

In this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the market. Rachel explains the customer journey and the different products offered by Rootine. She also talks a…

1
Shray Joshi Discusses How To Capitalize on Retail Media 28:18

9M ago28:18

28:18

In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands. He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms. Shray shares strategies for driving retail tra…

1
3 Actionable Ways You Can Start Using AI In Your Business 44:08

9M ago44:08

44:08

Mike Rhodes recently exited his Google Ads Agency and now spends his time playing with AI - he's here to chat you through some super fun and easy ways you can start thinking about using AI, without it feeling overwhelming and scary. After this chat I have already started doing new things with AI that I never thought possible. Prepare to be inspired…

1
SEO Quick-Wins for Shopify Sites To Get Free Traffic 29:41

10M ago29:41

29:41

Benjamin Gold is a serial eComm entrepreneur, investor and agency-owner and he is here to tell us why SEO could be the secret to unlocking growth in your eComm at a fraction of the cost of paid ads He drops some huge nuggets on the call that you can implement right away on your Shopify Store. - Why SEO is one of the biggest leverage points to bring…

1
How to bridge offline and online sales with Kait Stephens 30:42

11M ago30:42

30:42

If you sell your products in retail and have been wondering how to connect better with those customers - you are in luck. This week we have Kait Stephens here to talk to us about a new technology that allows you to get those mysteries retail shoppers onto your Klaviyo list, and even better you can also create promos that they can redeem in store, a…

1
Sydney Hamroff Discusses Retail Expansion and Impact at Tony’s Chocolonely 31:31

11M ago31:31

31:31

In this detailed episode, Sydney Hamroff, the strategy and insights manager at Tony's Chocolonely, shares invaluable insights into the brand's journey from a mission-driven startup to a major player in the retail space. From starting in niche natural channels to scaling up to national distribution with giants like Walmart, Sydney unpacks the strate…

1
My Story - How I went from Kiwi Backpacker to 7 Figure Agency Owner 23:00

11M ago23:00

23:00

For the first time ever - a solo episode from me - here to tell you my story of how I got here! From random grad jobs, to lots of travel, and then being forced into entrepreneurship at 7 months pregnant - here is my no-holds-barred story! Want to connect - find all my socials and my newsletter at www.jessiehealy.com…

1
How To Get Your Products Featured in Christmas Gift Guides 23:59

11M ago23:59

23:59

Rosie Davies Smith is back by popular demand to share all the PR secrets on how to get your product into Christmas gift guides this year- Rosie is the founder of PR Dispatch - a PR platform supporting over 350 product-based businesses. In this episode, we discuss about- ◾️How Christmas Gift Guides can grow your eComm store ◾️How early to plan for C…

1
Ace Financial Planning & Management for your Ecom Brand With Jarrod Souza 33:27

12M ago33:27

33:27

Let’s get down and dirty with your numbers - with finance maestro and founder of CFO expertise (Now Rebranded as DTC wealth) Jarrod Souza. Jarrod is here to shed light on how you should handle your finances - especially if you plan on an Exit. In this episode, we talk about - How to figure out your CAC goal and lifetime value At what stage should a…

1
The Secret Sauce to Double your CRO With Will Lawrenson 43:33

1y ago43:33

43:33

This week we are joined by Will Lawrenson, CEO of Customer Who Click! Startup marketer turned CRO specialist, Will, shares all the details on how to optimise your business for a better CRO. In this episode, we talk about- The UAM method to increase your conversion - Usability, Anxiety & Motivation How social proof makes your product seem genuine Th…

1
David Cutler @Cook Unity 31:55

1y ago31:55

31:55

How this former Spotify exec uses data & consumer behavior to scale this subscription business. On the latest episode of the Omnichannel Marketer, I spoke with David Cutler, VP of Product & Design at Cook Unity. David started his career consulting with major CPG brands, helping them interpret big data sets to create better segmentation and advertis…

1
Ecomm Growth Secrets - What Sets Apart a Scalable Ecomm Brand? 32:47

1y ago32:47

32:47

This episode is a recording of a recent workshop we gave - covering the four powerful changes you can make in your eComm marketing strategy to help you turn a corner in your growth. We delve into what separates e-commerce brands that manage to scale from those that stay stuck and churn their wheels. Hosted by Webtopia Founder/CMO Jessie Healy and i…

1
Lisa Bubbers @Studs 28:55

1y ago28:55

28:55

Retail & eCom, the one-two punch for evolving an entrenched category. On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs. Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire’s or the mal…

1
Crack The Code To Getting The Perfect Investor With Andrew Leahy 33:21

1y ago33:21

33:21

This week we are joined by Andrew Leahy founder of Seed Accel. Andrew was just 19 when he entered the ecom space and never looked back! Learn about how to attract the perfect investor for your brand! In this week’s episode we cover- What are the elements an ecom brand should establish before seeking an investment? Why are metrics important for gett…

1
Foujan Volk @ Parachute 47:15

1y ago47:15

47:15

Without brand, growth and performance marketing are just flashes in the pan. In the wake of iOS 14 privacy changes & rising CACs, we’re no longer in an era where growth at all costs is a viable strategy anymore. I recently had the pleasure of speaking with Foujan Volk, the VP of Brand & Marketing at Parachute Home. She was the first marketing hire …

1
How to Make $350k a Month with TikTok Shop - with Jordan West 44:28

1y ago44:28

44:28

Jordan West takes us through the secrets to his incredible success with TikTok shop! Jordan is a multiple eComm brand owner, eComm agency owner all around e-Commerce growth expert and he has a tonne to share with us today, In this episode, we talk about- How TikTok changes the way we interact with influencers How to get UGC for your ads via TikTok …

1
Sarah McNamara @ Peter Thomas Roth 22:13

1y ago22:13

22:13

Meet your customer where they want to shop. On the latest episode of the Omnichannel Marketer, I had the pleasure of talking with Sarah McNamara, Executive Vice President & General Manager at Peter Thomas Roth Clinical Skin Care and Naturally Serious Skin. Sarah is a beauty industry veteran, having worked at Unilever, L’Oreal, and grew her own beau…

1
All Things Shopify with Clayton Bates 26:19

1y ago26:19

26:19

Join us this week as Shopify maestro Clayton Bates shares the ultimate secrets to uplevel your Shopify store. Don't miss out on the insider tips from a true veteran of Shopify: Common mistakes people make with Shopify Tricks to a more effective Shopify homepage Which review platforms he love Tips to improve your performance on Shopify store What to…

1
Email Flow Strategy to Double Your Revenue with Mo Magdy! 28:15

1y ago28:15

28:15

Webtopia’s Email marketing lead Mo Magdy talks us through the ideal flow strategy that doubled a client’s revenue. This is a special episode where we discuss how a brand’s monthly email flow revenue percentage went from 10% to 17.6% using email flows What is an email flow How to segment your email list better How to send fewer campaigns and still h…

1
What Your Customer Wants But Can’t Tell You with Melina Palmer 30:23

1+ y ago30:23

30:23

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to talk about how behavioural economics affect your business and consumer psychology. Secrets of the brain that are most relevant to e-commerce How the brain works and how it can be applied to your marketing Why knowing how t…

1
How Olipop's Customer-Obsessed Strategy is Boosting their Growth 34:21

1+ y ago34:21

34:21

In this episode, we meet Chad Wilson, Head of Marketing at Olipop. ‍ Olipop is a better-for-you soda brand on a mission to make the world healthier and happier. In this episode, we discussed growth into retail, structuring marketing teams, understanding the customer journey, and staying close to consumers. ‍ Topics covered Brand awareness and brand…

1
How Chubbies Went from From Backpack Sales to 9-Figure Exit and 10-Figure IPO 30:40

1+ y ago30:40

30:40

In this episode, we meet Preston Rutherford, Co-Founder of Chubbies. Chubbies was born in 2011 in San Francisco, they create men's shorts that aim to make every day feel like Friday at 5pm, bringing that chill vibe and good times to their audience. In this episode, we discussed omnichannel business, key lessons learned, and strategies for supportin…

1
How Rare Beauty Brands Drives Growth Through Omni-Channel 30:07

1+ y ago30:07

30:07

In this episode, we meet Chris Hobson, President and CEO of Rare Beauty Brands. Rare Beauty scales challenger brands with expertise in innovation, marketing, and infrastructure across various channels. In this episode, we discussed retail, e-commerce, direct-to-consumer channels, and how to build and scale an omnichannel brand in the beauty industr…

1
Good to Great: Key shifts to take an eCommerce brand to 8 figures in 2024 27:55

1+ y ago27:55

27:55

Something a little different this week - a fireside chat between Webtopia’s CMO/Founder - Jessie Healy, our CEO Tristram Dyer and our Head of Growth - Ben Dyer about the 4 key marketing shifts to become a $10M eCommerce brand. We are lucky to have a view ‘under the hood’ of 30 fast-growing eComm brands - we have noticed some key shifts that brands …

1
Organic Social ROI - How to Win at Social by Measuring What Matters 31:15

1+ y ago31:15

31:15

This week I chatted to Emeric Ernoult, the Co-Founder of Agorapulse (social media management platform used by more than 11,000 businesses across 180 countries) about social media strategies that convert social engagement into revenue (with real business examples). How organic social media ROI is not a myth, but you have to change your approach to g…

1
Revolutionizing Retention: Decoding the Customer Lifecycle with Alex Greifeld 35:13

1+ y ago35:13

35:13

With more than a decade of experience in eCom & digital marketing, retention marketing expert Alex Greifeld shares her insights on life cycle marketing. In this episode, we dive deep on topics of- Key phases to customer life cycle: prospect phase, nurture phase and loyalty phase Why your strategy should be different for loyal customers vs new custo…

1
Going viral on Tiktok & TIktok's Role in Sales With Nadya Okamoto from August 24:40

1+ y ago24:40

24:40

In this episode, we meet Nadya Okamoto, Co-Founder of August. August is a brand revolutionizing period care with their sustainable, transparent, bold and inclusive approach on period products. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. ‍ Topics covered Consumer experience Product d…

1
Category Disruption and Evolving from DTC to Retail with Gabi Lewis, Co-Founder of Magic Spoon 32:40

1+ y ago32:40

32:40

In this episode, we meet Gabi Lewis, founder and CEO of Magic Spoon Magic Spoon is a better-for-you cereal brand that is designed to taste like your favorite childhood cereals but low in sugar and high in protein. In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel. Topics covered Category D…

1
The DTC and Retail Flywheel with Benjamin White, Founder & CEO @ Recess 31:59

1+ y ago31:59

31:59

In this episode, we meet Benjamin Witte from Recess. Recess is a relaxation drink. Recess is spearheading the category, like how RedBull started the energy drink category. Category creation, evolving from digitally native to retail, the DTC & omnichannel flywheel, and the trade-offs with DTC and retail. Topics covered Category creation Brand buildi…

1
How To Sell Hamburgers for $214 with Pricing Psychology Expert Melina Palmer 40:30

1+ y ago40:30

40:30

Melina Palmer is an award-winning podcaster and author of several books about neuroscience and marketing - today she is here to blow our minds with insight into the way we price products. Her new book - The Truth About Pricing is out next month and explains the neuroscience of consumer behavior and how we can use it to improve pricing, increase sal…

1
Steven Borrelli x Cuts 22:15

1+ y ago22:15

22:15

In this episode, we meet Steven Borrelli, the CEO and founder CUTS Clothing. CUTS is a clothing brand built for the sport of business. It started with t-shirts designed for the work setting and has since expanded to polos, pants, and jackets, and recently started a women's line. In this episode, Steven shares the lessons he learned from launching a…

1
Ads Unleashed: Barry Hott's Recipe for Creative that Stops People in Their Tracks 43:27

1+ y ago43:27

43:27

With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners. How Barry uses ChatGPT to help him research ad ideas How to figure…

1
A Deep Dive into launching in Sephora with Colm Mackin from Act+Acre 28:01

1+ y ago28:01

28:01

In this episode, we meet Colm Mackin, from Act+Acre Act+Acre is a women’s scalp care brand. In this episode, Colm shares a deep dive into how to have a successful launch in Sephora. Topics covered Scalp health Customer education Product Effectiveness Retail distribution Influencer marketing Focus Takeaways Scalp care (and other medical) products re…

1
The Marketing Framework behind a $150M Agency - Hawke Media CEO Eric Huberman 32:12

1+ y ago32:12

32:12

This week I sat down with one of the sharpest minds in marketing - Hawk Media CEO Eric Huberman, Hawke Media is now valued at over $150 million, and one of the fastest growing marketing agencies in the United States. The three most important principles of marketing : Awareness, Nurture and Trust The two main reasons a business will fail The most im…

1
Driving a Great Customer Experience, Retention, and Loyalty in Omnichannel with Eli Weiss 25:34

1+ y ago25:34

25:34

In this episode, we meet Eli Weiss. Eli ran Customer Experience at Olipop and Jones Road and recently joined Yoto, as VP of Retention and Advocacy. In this episode, we shares his perspective on how to deliver an amazing customer experience in an omnichannel setting. Topics covered Omnichannel vs. DTC experience Olipop and Jone’s Road’s omnichannel …

1
Master The Art of Selling on Amazon with Hamish Conway 37:38

1+ y ago37:38

37:38

In this podcast episode, we cover topics on- At what stage should you start selling their product on Amazon What categories of products are best on Amazon Why are the the first 18 months crucial Launching your product on Amazon The three C’s of Amazon marketplace: Competition, commercials and competition What is an “A plus content” on Amazon What a…

1
From Ecommerce to Omnichannel Expansion and the Value of TV Ads with Jacob Zuppke, CEO of Whisker 29:00

1+ y ago29:00

29:00

In this episode, we meet Jacob Zuppke, CEO of Whisper. Whisker is the maker of high-end pet products that replace house chores. Its flagship product is the Litter Robot, the #1 self-cleaning litter box for cats. In this episode, we discussed transitioning from DTC to a genuine omnichannel brand and the power of TV commercials. Topics covered Catego…

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Kait Stephens Podcasts

Podcasts Worth a Listen