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Amazon Growth Opportunities and Strategies with Jamie Roller from Dr. Squatch
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Manage episode 363400498 series 3446717
In this episode, we meet Jamie Roller, Associate Director of Growth Channels at Dr. Squatch
Dr. Squatch is a men’s natural personal care brand, best known for its soaps and deodorants.
In this episode, Jamie shares a deep dive in how Dr. Squatch, a $100M+ soap brand is approaching and managing the Amazon marketplace channel.
Other topics covered in this episode
- Transitioning from DTC to Omnichannel
- The growing role of Amazon
- Offensive and defensive Amazon strategies
- Marketplace pricing
Key Takeaways
- Paid Youtube and Tiktok ads to DTC drive brand search volume on Amazon
- Retail and Amazon are difficult to measure
- Brands should consider PPC ads on Amazon to define their search positions
- Make sure to test and learn to figure out what works for your brand
- Investments in Amazon merchandising drive growth in customer LTV
- In addition to CAC / LTV ratio look at the payback period
Please let us know your thoughts about the episode!
Where to find Jamie Roller:
Linkedin: https://www.linkedin.com/in/jamieroller/
Website: https://drsquatch.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com
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