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Everyone’s Using AI Wrong — Here’s the Real Opportunity

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Manage episode 498366303 series 3568595
Content provided by Hubspot and Mindstream (Hubspot Media). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hubspot and Mindstream (Hubspot Media) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Want Nicholas' 3-step AI framework for businesses? get it here: https://clickhubspot.com/pge

Episode 70: Is AI just a productivity booster, or are we missing the real transformation right in front of us? Matt Wolfe (https://x.com/mreflow) is joined by Nicholas Holland (https://x.com/nicholasholland), SVP of Product & Head of AI at HubSpot, who’s spent nearly a decade driving innovation and building applied AI solutions in real-world business settings.

In this episode, Matt and Nicholas dive deep into the seismic shift happening in AI: from simple assistants that help with your emails, to autonomous agents that actually do meaningful work for you—what Nicholas calls "work as a service." You’ll discover how forward-thinking teams are structuring their meeting data to unlock hidden value, why a new class of “super contributor” is emerging in sales and marketing, and how to use Nicholas’s practical four-step AI adoption framework to turn overwhelm into a competitive advantage. Whether you want to future-proof your business or become an “agent manager” in the coming wave, this conversation is full of actionable insights for teams, leaders, and entrepreneurs.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

Show Notes:

  • (00:00) AI's Impact on Work Dynamics

  • (06:22) Shift from SaaS to WaaS

  • (09:09) Streamlined Agent Deployment

  • (11:38) Human-Centric Customer Experience Challenges

  • (14:35) Defining Agency in AI Tools

  • (19:35) AI Executive Assistant Development

  • (23:01) Streamlined Customer Interaction Automation

  • (26:01) Streamlining Customer Support Solutions

  • (28:25) Navigating AI Communication Threads

  • (29:41) Outsourcing Memory with Technology

  • (35:24) Token Count Excitement

  • (36:10) Crafting Effective Ad Integration Techniques

  • (41:37) Revamped Breeze: Multi-LLM Integration

  • (43:35) Rise of Agent Managers

Mentions:

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

Check Out Nathan's Stuff:

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

  continue reading

87 episodes

Artwork
iconShare
 
Manage episode 498366303 series 3568595
Content provided by Hubspot and Mindstream (Hubspot Media). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hubspot and Mindstream (Hubspot Media) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Want Nicholas' 3-step AI framework for businesses? get it here: https://clickhubspot.com/pge

Episode 70: Is AI just a productivity booster, or are we missing the real transformation right in front of us? Matt Wolfe (https://x.com/mreflow) is joined by Nicholas Holland (https://x.com/nicholasholland), SVP of Product & Head of AI at HubSpot, who’s spent nearly a decade driving innovation and building applied AI solutions in real-world business settings.

In this episode, Matt and Nicholas dive deep into the seismic shift happening in AI: from simple assistants that help with your emails, to autonomous agents that actually do meaningful work for you—what Nicholas calls "work as a service." You’ll discover how forward-thinking teams are structuring their meeting data to unlock hidden value, why a new class of “super contributor” is emerging in sales and marketing, and how to use Nicholas’s practical four-step AI adoption framework to turn overwhelm into a competitive advantage. Whether you want to future-proof your business or become an “agent manager” in the coming wave, this conversation is full of actionable insights for teams, leaders, and entrepreneurs.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

Show Notes:

  • (00:00) AI's Impact on Work Dynamics

  • (06:22) Shift from SaaS to WaaS

  • (09:09) Streamlined Agent Deployment

  • (11:38) Human-Centric Customer Experience Challenges

  • (14:35) Defining Agency in AI Tools

  • (19:35) AI Executive Assistant Development

  • (23:01) Streamlined Customer Interaction Automation

  • (26:01) Streamlining Customer Support Solutions

  • (28:25) Navigating AI Communication Threads

  • (29:41) Outsourcing Memory with Technology

  • (35:24) Token Count Excitement

  • (36:10) Crafting Effective Ad Integration Techniques

  • (41:37) Revamped Breeze: Multi-LLM Integration

  • (43:35) Rise of Agent Managers

Mentions:

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

Check Out Nathan's Stuff:

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

  continue reading

87 episodes

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