Chris Brisson runs a texting platform from the website salesmsg.com he is the founder of Salesmsg, and discusses SMS marketing and business communication strategies.

Summary of the Podcast

Key Takeaways

• Salesmsg provides a platform for businesses to send and receive SMS messages, integrating with CRMs for automated, two-way text conversations
• SMS is emerging as a critical channel for business communication due to high open rates and engagement compared to email or phone calls
• Ethical use of SMS marketing requires explicit opt-ins; unsolicited texting is illegal and damages customer relationships
• Salesmsg offers AI-powered text conversations that can qualify leads and drive conversions while maintaining a natural, human-like tone

SMS as a Business Communication Channel

• SMS is becoming increasingly important as email deliverability declines and fewer people answer phone calls
• Text messaging offers a "clean" channel with high open and engagement rates
• Businesses can use SMS for lead generation, engagement, qualification, revenue driving, feedback collection, and referrals

Salesmsg Platform Features

• Integrates with major CRMs like HubSpot, Salesforce, and Pipedrive
• Allows businesses to send/receive texts from computers, not personal phones
• Offers automation capabilities for immediate response to web form submissions
• Provides AI agents that can conduct human-like conversations using brand voice

Compliance and Best Practices

• Explicit opt-ins are required; cannot text old lists without new permission
• Businesses must get approved to send text messages, ensuring legitimacy
• Best to use SMS as a channel to move customers to the next stage in the funnel, not for hard selling
• Keep messages simple, personal, and natural - avoid long, marketing-heavy texts

Use Cases and ROI

• Event speakers using SMS for lead capture (e.g., "Text 'slides' to this number")
• Appointment reminders and delivery notifications
• Sales follow-ups and meeting scheduling
• Customer support and engagement

Pricing and Volume Considerations

• $49 per 1000 credits (1 credit = 1 text message sent)
• Costs can add up with conversational use, but ROI often justifies expense
• Start with smaller plans and scale up as needed

Next Steps

• Explore Salesmsg integration possibilities with existing CRM systems
• Review current opt-in processes to ensure SMS compliance
• Consider testing SMS for upcoming events or campaigns to gauge effectiveness
• Evaluate potential ROI of SMS marketing compared to other channels

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com