The GrowCFO Show is the podcast produced for finance leaders by finance leaders
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Kevin Appleby Podcasts
The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin bel ...
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Welcome to CFO 4.0, where we explore the dynamic landscape of Financial Leadership in the era of Technology 4.0. I'm your host, Hannah Munro, Managing Director of itas, a pioneering Financial Transformation consultancy. In this podcast series, we unravel the intricate connection between cutting-edge technologies and the financial domain. It's more than just adopting tools; it's about cultivating the skills necessary to navigate and spearhead the transformative journey within Finance. CFO 4.0 ...
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Welcome to CFO Chronicles: The Secrets Behind Success, the ultimate podcast for Fractional CFOs and Accounting Firm owners who are eager to land more high-paying clients and elevate their businesses to new heights. Hosted by James Donovan from Nine Two Media, we specialize in helping financial professionals achieve their goals through innovative and effective marketing strategies. In each episode, we dive deep into the world of finance and marketing, interviewing industry leaders who share t ...
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Everyone Wants to Be a CFO. Here’s Why Most Will Never Make It - With Kevin Appleby
32:05
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32:05You’ve done the work. You’ve climbed the ladder. So why does the CFO title still feel out of reach? Kevin Appleby, COO of GrowCFO and mentor to hundreds of finance leaders, reveals: • The 3 invisible blockers keeping smart finance pros from stepping up • Why “imposter syndrome” shows up right after your promotion • What most people get completely w…
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Financial Intelligence. Nikola Jakic from Compass App AI combines your financial data with context to give you confident decision-making. Summary of Podcast Introductions and background Kevin and Graham introduce themselves and welcome their guest Nikola Jakic. Nikola is the founder of a financial AI tool called Compass AI. He provides background o…
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Still Billing by the Hour? It’s Why You Can’t Scale - With Debra Kilsheimer
42:19
42:19
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42:19Most accountants are losing business and don’t even realize it. In this episode, we break down the 3 silent killers that are costing firms revenue, retention, and referrals, starting with outdated pricing models and ending with what your clients actually care about (hint: it’s not your reconciliations). Debra Kilsheimer joins to share what actually…
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#259 He Reveals the First AI Project That Actually Saved Money, Marco Torrente, Interim Group CFO, Bakuun Holdings
28:42
28:42
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28:42https://www.youtube.com/watch?v=eGwhmpyXA-U .entry-img img{display:none !important;}.single .hentry .entry-img{display:none !important;} https://open.spotify.com/episode/2Lv2wr2B8h40VtL9K2oWH9 As AI transforms the business landscape, finance leaders are seeking practical examples of true value creation—not just hype. In this episode, Marco Torrente…
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250. Beyond the Buzz: Agility, AI and the Future of Finance Tech with ACCA
56:25
56:25
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56:25Send us your thoughts In this special live episode, recorded at the ACCA Finance Futures Conference, Hannah Munro joins Alex Falcon Huerta (ACCA) to cut through the hype and explore what it really takes to choose and implement the right finance technology. From agility in software selection to preparing for the rise of AI, they share stories, frame…
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#500 - John Bush - Answer Engine Optimisation
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51:14John Bush has created a way for businesses to be seen by Large Language Models called Answer Engine Optimisation. Summary of Podcast Podcast milestone and background Kevin and Graham discuss reaching their 500th episode of The Next 100 Days podcast. They reflect on their journey over the past 10 years and how the podcast has evolved. They introduce…
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Get a Flood of Inbound Leads with Zero Cold Outreach
59:11
59:11
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59:11You’re not invisible. You’re just not on Google. In this special workshop episode, you'll learn the exact strategy that's generated: $125K of new revenue in 49 days (Shaun) 113 inbound calls in 16 days (Shalini) $83K in five months (Justin) If you’re tired of referrals drying up or watching competitors win business that should be yours, this is you…
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#258 From Controller to CFO: The Playbook Behind CSAA’s Transformation, Andrea Hecht, Chief Financial Officer, CSAA Insurance Group
37:38
37:38
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37:38https://www.youtube.com/watch?v=qZ4_Fr3a07Y .entry-img img{display:none !important;}.single .hentry .entry-img{display:none !important;} https://open.spotify.com/episode/1FpRXhcwICZELr5lwHBodV In this episode, host Kevin Appleby speaks with Andrea Hecht, Chief Financial Officer at CSAA Insurance Group, to explore the realities of leading finance wi…
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249. Financial Transformation Live: Stop Shopping, Start Transforming
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24:31
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24:31Send us your thoughts In this insightful Financial Transformation Live session, Hannah Munro, Managing Director of itas Solutions, challenges the traditional approach to purchasing new technology solutions. Rather than focusing solely on procurement checklists and feature comparisons, Hannah encourages finance leaders to rethink how they approach t…
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#499 Dan Norcross - Maximise Property Income
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45:09Dan Norcross helps landlords, investors, and agents across Cheshire and the North West maximise property Income. There is hassle-free income and exceptional returns through expert property management, guaranteed rent, and serviced accommodation solutions. Tune into episode 499 of The Next 100 Days podcast to get the insights from Dan Norcross. Summ…
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AI Won’t Kill Your Firm, But This Mistake Will - With Justin White
32:27
32:27
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32:27Most accountants aren't losing to AI, they're losing to their own bad systems. In this episode, we sit down with Justin White, founder of JBookkeeping and a former trades business owner who’s now built a fast-growing remote firm on precision, responsiveness, and no-BS service. He shares: What actually builds trust and wins clients in 2025 Why most …
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#257 The Three Hidden Traps That Stall New CFOs, Michael O’Reilly, GrowCFO Executive Coach
35:59
35:59
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35:59https://www.youtube.com/watch?v=FyOBP_QcsLI .entry-img img{display:none !important;}.single .hentry .entry-img{display:none !important;} https://open.spotify.com/episode/3CrRco4GBJsnDQYaJSiPnT In this insightful episode, Kevin Appleby sits down with Michael O’Reilly, a seasoned executive coach and former CFO with a diverse career spanning global fi…
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248. Automation in Motion: How Finance Keeps Getting Faster and Smarter with Daniel Healey
47:22
47:22
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47:22Send us your thoughts In this episode of CFO 4.0, Hannah Munro talks with Daniel Healey, Group FD at Direct Heating Group, about building a finance function that never stands still. Also covered in this episode: From manual processes to a fully automated, scalable finance team How to prioritise automation projects and prove ROI to stakeholders Over…
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Etinosa said she doesn't have a nickname, but we felt she is the Pricing Maven! Get ready for some deep pricing insights on this week's episode of The Next 100 Days Podcast. Summary of Podcast Pricing psychology discussion Etinosa, an expert in pricing and behavioural economics, discusses her approach to helping companies optimise their pricing str…
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The $3M IRS Fix You’ll Never Hear About on TikTok - With Brandon Adjei
33:11
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33:11Lost your office, denied by FEMA, and broke? Here’s how Brandon Adjei bounced back and saved his clients over $3 million in the process. In this episode, Brandon shares how Hurricane Harvey nearly wiped out his firm and how pro bono work with the IRS transformed his business forever. What we cover: • How one client’s $1.3M IRS bill became just $150…
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#256 The CFO Guide to AI Hype: What To Do First, Hannah Munro, Managing Director, ITAS Solutions
47:48
47:48
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47:48https://www.youtube.com/watch?v=mg1knQ7TQ_E .entry-img img{display:none !important;}.single .hentry .entry-img{display:none !important;} Artificial Intelligence continues to dominate finance discussions, but for many CFOs, the real challenge isn’t understanding the technology—it’s knowing where to start. In this episode, host Kevin Appleby welcomes…
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Website Design agency "ALT Agency" was founded by Craig Murphy in 2005 and has grown to a team of 16, and is poised for significant expansion. In this podcast, we explore website design and what to consider in the age of AI. Summary of Podcast Key Takeaways Craig, a neurodiverse founder with autism, has successfully built the agency by leveraging h…
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#255 From CFO to CEO: Lessons on Leadership, Dave Osh, Mentor
40:05
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40:05https://www.youtube.com/watch?v=xOotp0bZAdU .entry-img img{display:none !important;}.single .hentry .entry-img{display:none !important;} https://open.spotify.com/episode/3CrRco4GBJsnDQYaJSiPnT In today’s rapidly evolving business environment, the transition from CFO to CEO is a journey that demands more than technical expertise—it requires a profou…
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247. CFO 4.0 Revisited: Delivering a Successful Digital Transformation Programme with Phil Raynor
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35:55Send us your thoughts We’re rewinding to where it all began. In the very first episode of the CFO 4.0 Podcast, Hannah Munro sat down with digital transformation expert Phil Raynor (now Lead Delivery Manager at the UK Home Office) to unpack what makes or breaks a transformation programme — and how finance leaders can navigate change with confidence.…
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Ann shares how reading the book Think and Grow Rich by Napoleon Hill in 1979 was a pivotal moment that set her on a path of personal and professional growth. Her credentials are long and impressive. Above all, she has an abiding personal commitment to serve. Summary of the Podcast Introductions The meeting begins with casual introductions and small…
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You’re Not a Real CFO (Yet): Why Most Firms Never Land High-Value Clients - With Brett Frevert
31:41
31:41
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31:41“Are you a real CFO?” That’s the question clients are now asking, because not all “fractional CFOs” are created equal. In this episode, Brett Frevert (Founder of CFO Systems, Inc. and 9-time Inc. 5000 awardee) breaks down: • Why “bookkeeper to CFO in 90 days” is hurting the industry • The 4 levels of business conversations and why most pros are stu…
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#254 Why “Fractional CFO” Isn’t What You Should Be Selling James Donovan, Founder, Nine Two Media
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34:36
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34:36By Kevin Appleby
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246. Close Faster, Decide Better: Process, People, and the Right Tech with Grow CFO's Kevin Appleby
56:12
56:12
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56:12By Hannah Munro
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Callum Gracie, founder of Otto Media and GIAI, is an expert in SEO & AI. On this podcast he shares an inspiring journey from professional musician to SEO & AI expert. Before COVID-19, Callum worked as a trumpet player and manager for The Bake Boys Band in Australia, booking over 500 events annually and managing approximately 100 creative profession…
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The Tax Strategy Rich People Use (But Never Talk About) - With Daniel Lake
39:32
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39:32$40,000,000. That’s how much Dan Lake’s clients have saved on taxes and most people have never even heard of the strategy. In this episode, Dan reveals how he helps CPAs and high-net-worth individuals shrink tax bills using solar tax equity deals most pros overlook. You’ll learn: • Why mortgages are one of the worst financial tools • How W-2 earner…
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#253 Hard Work Beats Talent: Resilience Lessons for Modern CFOs Ademola Odewade, CEO, K-Dems Consulting Limited
25:09
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25:09https://www.youtube.com/watch?v=AYLpc5IwiOU .entry-img img{display:none !important;}.single .hentry .entry-img{display:none !important;} https://open.spotify.com/episode/6IMVXCScEJEc6NiajXTBWm In the ever-changing world of finance, resilience and determination have become indispensable qualities for modern CFOs. In this episode of the GrowCFO Podca…
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245. Financial Transformation Live: Transformation Trouble-shooters September Special
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33:26
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33:26Send us your thoughts In this episode of Financial Transformation Live, Hannah Munro and Neil Lynchehaun tackle real-world transformation challenges submitted by finance leaders. Together, they share practical advice, frameworks, and lessons learned from years of hands-on transformation and consulting experience. 💡 Topics covered in this session in…
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Bilal Jogi is the marketing director of the Royal Nawaab Pyramid Indian restaurant in Stockport. It's the biggest in the UK. He markets at scale and this podcast contains some of the secrets as to why they have hit the ground running in this iconic building. Summary of the Podcast Introduction to Bilal Jogi and the Royal Nawab Pyramid Bilal Jogi, t…
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Most Accountants Are Giving Away Their Most Valuable Work - With Jackie Meyer
25:57
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25:57She sold her firm for 7 figures with just 56 clients. Here's how she did it. Jackie Meyer, CPA, founder of TaxPlanIQ and leader of the proactive accounting movement, is done watching firms burn out and undercharge. In this episode, she breaks down: • The ROI method that turns tax advice into a 5-figure service • How to quote tax planning with confi…
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#252 A CFO’s Guide to True Business Valuation with Dan Eyman, Managing Director of Meld Valuation
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28:40https://www.youtube.com/watch?v=AoM5IDJs7aQ&t=4s .entry-img img{display:none !important;}.single .hentry .entry-img{display:none !important;} Business valuation is a critical responsibility for CFOs, especially as companies navigate funding rounds, acquisitions, or exits. In this episode, Dan Eyman, Managing Director of Meld Valuation, joins host K…
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244. CFO Stories: Acquisitions, Due Diligence & Building Trust with Charlotte Crowley
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45:31Send us your thoughts In this episode of the CFO 4.0 Podcast, host Hannah Munro sits down with Charlotte Crowley, CFO at Altano, to explore her journey through finance leadership, acquisitions, and the challenges of integrating companies without losing their culture. Charlotte shares her unique career path — from starting in advertising and PR to w…
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Over the last ten years, Jamie has been growing a business from the ground up with no outside investment, working with councils across London and the South East to house hundreds of vulnerable people. These days, he is also investing in tech and buying businesses, so he's got a fair few stories, lessons, and scars to share. Summary of the Podcast J…
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Stop Building a Business That Steals Your Freedom - Jaime Rodriguez
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30:59He scheduled his wedding around payroll. That’s when he knew something had to change. Jaime Rodriguez, CEO of Bookkeepers.com, has helped over 17,000 students turn their skill into a scalable business. In this episode, he shares the real lessons that most freelancers and early-stage business owners miss: • The two personality types that sabotage th…
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#251 Zero to £100M Revenue: Group CFO Georgia Wilson on Building Finance Fast
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35:30https://www.youtube.com/watch?v=JUqhoJnH0oI .entry-img img{display:none !important;}.single .hentry .entry-img{display:none !important;} https://open.spotify.com/episode/6n4Tb6ZkiJAoioEIQCC48p In this episode, Georgia Wilson, Member of GrowCFO and Former Group CFO at Together Group, shares her remarkable journey from Grenada to the helm of a high-g…
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243. The 90-Day Finance Transformation Playbook with Hannah Munro
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28:11Send us your thoughts In this special solo episode of the CFO 4.0 Podcast, host Hannah Munro takes on a personal challenge what she would do with 90 days to transform finance. Drawing on her experience working with finance teams, Hannah breaks the journey into three clear phases: stabilisation, automation and efficiency, and forward looking acceler…
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Bizzics is a combination of physics and business. Our guest Chip Higgns is the author of The Bizzics Way. He's a business strategist, leadership coach, and former banking executive with over 35 years of experience helping small business owners. Summary of the Podcast Explaining the "Bizzics Way" concept Chip explains that "Bizzics" refers to applyi…
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AI Isn’t the Future of Accounting, It’s Already Killing Off the Old Way - With Daniel Moshe
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34:25AI isn’t coming for accounting, it’s already here. And it’s quietly rewriting who wins and who falls behind. In this episode, Daniel Moshe, CEO of TechGuru, breaks down how smart firms are already using AI, cybersecurity, and modern tech stacks to: • Attract better-fit clients (and actually land them) • Add capacity without burning out staff • Win …
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#250 Nonprofit vs Corporate Finance: What Really Changes for CFOs? Baz Bedrossian, Interim CFO, COO, Business Consultant
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23:14
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23:14https://www.youtube.com/watch?v=qL4WLMpEejI .entry-img img{display:none !important;}.single .hentry .entry-img{display:none !important;} https://open.spotify.com/episode/5o6eC1cVuEOy3ebPDmOb0t The transition between nonprofit and corporate finance is a pivotal topic for CFOs, as each sector presents unique challenges and opportunities. In this epis…
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242. Resilience, Honesty & Communication: Leadership Lessons for Change Management with Susana Serrano-Davey
37:54
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37:54Send us your thoughts In this episode of CFO 4.0, host Hannah Munro is joined by returning guest Susana Serrano-Davey, seasoned finance leader and leadership mentor, to explore the people side of change. Together, they discuss how leaders can support teams through uncertainty and build a culture of resilience. In this episode, you’ll learn: Why hon…
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#491 - Katrena Friel - Personal Brand Development
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49:02Katrena is an expert in personal brand development and the founder of the Business Mentor Institute. A leader in business mentoring with over 25 years’ experience, Katrena transforms professionals into industry leaders and is a pioneer in personal brand development and business mentoring. As the creator of the acclaimed Becoming the Expert methodol…
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