Keywordskindness, business, real estate, Jacob Cooper, MSC, Philadelphia, commercial real estate, work-from-home, hiring, company culture SummaryIn this conversation, Brian Corcodilos interviews Jacob Cooper, a managing director at MSC, discussing the importance of kindness in business, Jacob's journey into real estate, and the challenges facing the commercial real estate market in Philadelphia. They explore the impact of work-from-home trends on retail, the need for a welcoming business environment, and the significance of company culture and hiring practices. Jacob shares insights on leveraging technology and balancing work with family life, while also outlining future plans for MSC. TakeawaysBeing true to yourself and kind to others is crucial.Real estate is an intersection of various fields.The importance of building relationships in business.Developers need to consider market demand early on.The commercial real estate market is facing oversupply issues.Work-from-home trends are impacting retail negatively.Philadelphia needs to attract more businesses.Creating a welcoming environment for businesses is essential.Hiring should focus on grit, tenacity, and passion.Balancing work and family life is a challenge for entrepreneurs. Chapters00:00 The Importance of Kindness in Business02:52 Jacob Cooper's Journey into Real Estate06:03 A Day in the Life of a Managing Director10:19 Advising Developers: The Ground Floor Perspective14:30 Challenges in the Commercial Real Estate Market18:15 The Impact of Work-from-Home on Retail19:39 Attracting Businesses to Philadelphia24:14 Creating a Welcoming Business Environment29:30 Building a Strong Company Culture at MSC32:44 Hiring for Success: Traits to Look For38:01 Leveraging Technology in Real Estate42:48 Balancing Work and Family Life45:42 Future Plans for MSC