Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

From Stuck Revenue to Scalable $5M Growth in One Year | 091

1:00:03
 
Share
 

Manage episode 501602264 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I sit down with Caitlin Copple for a coaching session to map out how she can scale her PR agency, Full Swing, from $1.2M to $5M by shifting from custom services to scalable productized offers.

We dive into why retainers cap growth, how to package services into clear visibility outcomes, and the low-overhead path to building a multi-million dollar agency.

Caitlin also shares the challenges of managing a team, navigating growth plateaus, and how to design offers that scale without burning out.

If you want to grow a services business into a scalable, strategy-first agency, this episode is a blueprint.

Timestamps:
00:00 Introduction
01:10 The challenge of scaling a PR agency past $1M
05:28 Why retainers cap growth potential
09:22 Turning strategy into a scalable product
14:33 Building the first version of a productized offer
19:18 Pricing visibility outcomes instead of hours
23:41 The mindset shift for moving beyond custom services
28:05 Designing a low-overhead path to $5M
33:27 Structuring a scalable offer ladder
39:15 Simplifying client delivery without losing value
44:58 The role of personal brand in agency growth
50:10 How to transition clients from retainer to productized model
54:46 Setting up the systems to sustain scale
01:00:12 Final coaching takeaways

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Caitlin:
Website: https://fullswingpr.com
LinkedIn: https://www.linkedin.com/in/caitlincopple
Instagram: https://www.instagram.com/caitlin_copple
X: https://x.com/caitlincopple

Featured in this episode:
Full Swing PR: https://fullswingpr.com
Kit: https://www.kit.com

  continue reading

94 episodes

Artwork
iconShare
 
Manage episode 501602264 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I sit down with Caitlin Copple for a coaching session to map out how she can scale her PR agency, Full Swing, from $1.2M to $5M by shifting from custom services to scalable productized offers.

We dive into why retainers cap growth, how to package services into clear visibility outcomes, and the low-overhead path to building a multi-million dollar agency.

Caitlin also shares the challenges of managing a team, navigating growth plateaus, and how to design offers that scale without burning out.

If you want to grow a services business into a scalable, strategy-first agency, this episode is a blueprint.

Timestamps:
00:00 Introduction
01:10 The challenge of scaling a PR agency past $1M
05:28 Why retainers cap growth potential
09:22 Turning strategy into a scalable product
14:33 Building the first version of a productized offer
19:18 Pricing visibility outcomes instead of hours
23:41 The mindset shift for moving beyond custom services
28:05 Designing a low-overhead path to $5M
33:27 Structuring a scalable offer ladder
39:15 Simplifying client delivery without losing value
44:58 The role of personal brand in agency growth
50:10 How to transition clients from retainer to productized model
54:46 Setting up the systems to sustain scale
01:00:12 Final coaching takeaways

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Caitlin:
Website: https://fullswingpr.com
LinkedIn: https://www.linkedin.com/in/caitlincopple
Instagram: https://www.instagram.com/caitlin_copple
X: https://x.com/caitlincopple

Featured in this episode:
Full Swing PR: https://fullswingpr.com
Kit: https://www.kit.com

  continue reading

94 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play