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Forget Courses, Launch This In 2025 To Survive AI | 087

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Manage episode 496280695 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I sit down with Jay Clouse, founder of Creator Science and one of the top thinkers in the creator economy, to talk about how to build sustainable memberships, price high-ticket offers, and stay ahead of AI disruption.

We dig into Jay’s insights from 250+ creator interviews, the future of online courses, and how group coaching programs quietly outperform larger audiences.

Jay shares the onboarding system behind his high-retention membership, how he scaled his Lab community, and why trust, not attention, is the metric that matters most in 2024.

If you want to grow a stable, high-leverage creator business, this is a masterclass.

Timestamps:
00:00 Introduction
01:20 Why AI is going to disrupt course creators
03:42 Hyper-personalized learning vs static curriculum
07:11 What to build next if courses are dying
10:47 Rethinking memberships and peer-to-peer communities
17:21 Pricing for renewal instead of first-year sales
22:04 Why he removed the member cap
25:30 Objective criteria for curating communities
27:00 Who earns the most per follower
30:39 Done-for-you vs group coaching vs DIY
34:32 Building sticky products that actually retain
39:04 The onboarding system behind Jay’s community
46:57 Keeping members engaged after 6 months
50:54 Building habit loops and true community
54:20 Why in-person events are now a priority
58:03 Being authentic when you’re always “on”
01:00:53 Don’t optimize for attention—optimize for trust
01:02:28 Where to follow Jay

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Jay:
Website: https://www.creatorscience.com
Instagram: https://www.instagram.com/jayclouse
X: https://twitter.com/jayclouse
YouTube: https://www.youtube.com/@jay
Podcast: https://www.creatorscience.com/podcast

Featured in this episode:
Creator Science: https://www.creatorscience.com
The Lab: https://join.creatorscience.com
Kit: https://www.kit.com

  continue reading

91 episodes

Artwork
iconShare
 
Manage episode 496280695 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, I sit down with Jay Clouse, founder of Creator Science and one of the top thinkers in the creator economy, to talk about how to build sustainable memberships, price high-ticket offers, and stay ahead of AI disruption.

We dig into Jay’s insights from 250+ creator interviews, the future of online courses, and how group coaching programs quietly outperform larger audiences.

Jay shares the onboarding system behind his high-retention membership, how he scaled his Lab community, and why trust, not attention, is the metric that matters most in 2024.

If you want to grow a stable, high-leverage creator business, this is a masterclass.

Timestamps:
00:00 Introduction
01:20 Why AI is going to disrupt course creators
03:42 Hyper-personalized learning vs static curriculum
07:11 What to build next if courses are dying
10:47 Rethinking memberships and peer-to-peer communities
17:21 Pricing for renewal instead of first-year sales
22:04 Why he removed the member cap
25:30 Objective criteria for curating communities
27:00 Who earns the most per follower
30:39 Done-for-you vs group coaching vs DIY
34:32 Building sticky products that actually retain
39:04 The onboarding system behind Jay’s community
46:57 Keeping members engaged after 6 months
50:54 Building habit loops and true community
54:20 Why in-person events are now a priority
58:03 Being authentic when you’re always “on”
01:00:53 Don’t optimize for attention—optimize for trust
01:02:28 Where to follow Jay

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.

Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com

Follow Jay:
Website: https://www.creatorscience.com
Instagram: https://www.instagram.com/jayclouse
X: https://twitter.com/jayclouse
YouTube: https://www.youtube.com/@jay
Podcast: https://www.creatorscience.com/podcast

Featured in this episode:
Creator Science: https://www.creatorscience.com
The Lab: https://join.creatorscience.com
Kit: https://www.kit.com

  continue reading

91 episodes

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