Episode 66: An Interview With K-pop A&R Music Publisher Kristin Hurst The Music Business Buddy podcast

Episode 66: An Interview with K-pop A&R Music Publisher Kristin Hurst

7d ago 34:30

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Unlocking the secrets of the East Asian music markets requires insider knowledge, passion, and a forward-thinking approach. Join host Jonny Amos as he speaks with rising music industry professional Kristin Hurst, who serves as A&R for K-pop, J-pop, and C-pop at both DWB Music and ARC Music Publishing.
Kristin's remarkable journey began with a university K-pop songwriting camp that caught the attention of industry veterans, launching her career at the intersection of Western songwriting and Asian music markets. She shares invaluable insights into the mechanics of pitching songs internationally, including the critical importance of keeping all your production stems (even from years ago), understanding cultural nuances, and delivering the "shock factor" that Korean Label A&Rs crave.
The conversation reveals fascinating differences between Asian music markets, with Kristin noting how K-pop has evolved from following Western trends to becoming a global trendsetter itself. She explains the "JK hybrid space" of Japanese music with Korean influences, and how C-pop sometimes blends traditional Chinese instruments with contemporary production. For songwriters and producers looking to break into these lucrative markets, Kristin offers practical advice about building a strong catalogue, developing genuine passion for the genres, and focusing on exceptional craft rather than just chasing placements.
Whether you're a songwriter, producer, or music business professional, this episode provides a masterclass in understanding tomorrow's global music landscape. The future of music is increasingly being written in Asia – are you ready to be part of it? Reach out to DWB Music or find Kristen on Instagram (@KristenHurst_) or email at [email protected] if you're a writer or producer looking to connect with these thriving markets.

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Email
[email protected]

Chapters

1. Welcome to Music Business Buddy (00:00:00)

2. Introducing Kristen Hurst, A&R (00:02:28)

3. Early Career and University Experience (00:08:17)

4. A&R Process for Asian Markets (00:15:30)

5. Differences Between K-pop, J-pop and C-pop (00:18:55)

6. Songwriting Camps and Industry Connections (00:24:48)

7. Tips for Pitching to Asian Markets (00:28:54)

68 episodes