A podcast that aims to educate and inspire music creators in their quest to achieving their goals by gaining a greater understanding of the business of music. A new episode is released each Wednesday and aims to offer clarity and insight into a range of subjects across the music industry. The series includes soundbites and interviews with guests from all over the world together with commentary and clarity on a range of topics. The podcast is hosted by award winning music industry professiona ...
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Jonny Amos Podcasts

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Episode 64: Inside the World of Music Publishing with DWB Music's Greig Watts
44:57
44:57
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44:57What does it take to build a successful independent music publishing company in today's global market? In this captivating conversation, Greig Watts—the "W" in DWB Music—reveals the unexpected journey that transformed a three-person songwriting team into an international publishing powerhouse. Greig shares the fascinating story of how DWB discovere…
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Episode 63: Web3 Meets Music with IYK CEO Ryan Ouyang
38:05
38:05
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38:05The digital revolution in music is no longer just about streaming - it's now transforming the physical products we cherish as fans. Ryan Ouyang, CEO and founder of IYK, takes us deep into the fascinating world where physical merchandise becomes a gateway to exclusive digital experiences. Ryan explains how IYK's NFC-embedded products allow fans to a…
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Episode 62: Understanding Medallion With Music Tech Innovator Matt Jones
46:48
46:48
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46:48What if artists owned the platforms where they connect with fans? Matt Jones, CEO of Medallion, is bringing this radical vision to life with a revolutionary approach to artist-fan relationships. Most musicians face a fundamental problem: they build audiences on platforms they can't control, then struggle to reach those same fans when promoting tour…
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Episode 61: Beat Matching to Business Success - Amani Roberts on Music Entrepreneurship
29:15
29:15
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29:15What does it truly mean to be entrepreneurial in today's music landscape? According to Amani Roberts—international keynote speaker, global performer, award-winning professor, and bestselling author—it's about more than just technical skills. During our fascinating conversation, Amani breaks down how music professions have evolved through technologi…
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Episode 60: An Assessment of The Current State of AI
23:28
23:28
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23:28Artificial intelligence has revolutionized how we discover, create, and consume music—but where exactly does it stand in 2025? After interviewing three leading AI music technology founders, I'm pulling back the curtain on the current state of music AI and its ethical evolution. The landscape has shifted dramatically. Today's most innovative compani…
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Episode 59: Blanket Licensing Demystified
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22:10
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22:10How would you feel discovering your music was used on a major TV show without anyone telling you? That's the reality of blanket licensing – a system that keeps the entertainment world turning while ensuring creators get paid. Allow me to break down this complex but crucial aspect of the music industry, explaining how blanket licenses grant broadcas…
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Episode 58: AI Powered Mixing With RoEx CEO David Ronan
37:38
37:38
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37:38Ever wondered how artificial intelligence might transform music production without replacing human creativity? In this eye-opening conversation with David Ronan, CEO of Roex Audio, we explore the fascinating world of AI-powered mixing and mastering tools that are changing how music creators work. David pulls back the curtain on Roex's innovative pr…
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Episode 57: The Next Generation of The Music Industry
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21:32
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21:32The future of music depends on nurturing young talent, yet the path for emerging musicians can be as challenging as it is confusing. This episode takes a deep dive into Youth Music's insightful "Sound of the Next Generation" report, examining how the pandemic, economic hardship, and educational cuts have fundamentally altered young people's relatio…
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Episode 56: Exploring Mental Health with Tonic Music's Jeordie Shenton
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45:54What does it truly mean to take care of our mental health in the complex, demanding world of music? This question sits at the heart of my conversation with Jeordie Shenton, Programmes Lead for Tonic Music, a pioneering UK charity dedicated to mental wellbeing for everyone who creates, works with, or simply loves music. Music creators experience sig…
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Episode 55: AI Vocals and Voice Swap with Declan McGlynn
1:12:15
1:12:15
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1:12:15Imagine transforming your voice into that of legendary vocalists like Robert Owens or Angie Brown with just a few clicks. The future isn't coming—it's already here, and it's raising profound questions about artist rights, compensation, and the very nature of creative identity. In this extraordinary conversation with Declan McGlynn, Chief Creative O…
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Episode 54: How to Pitch Your Music For Sync
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27:54
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27:54Ever wonder how your music ends up in that Netflix show or smartphone commercial? The path from creation to placement is paved with gatekeepers, contracts, and strategic pitching—and mastering these elements could transform your music career. Jonny Amos dives deep into the sync licensing ecosystem, revealing the crucial professionals every music cr…
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Episode 53: The Key Steps to Sync Placements
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32:09
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32:09Ready to break into the world of sync licensing? Before you can land your music in films, TV shows, or advertisements, you need to master the crucial preparation steps that most artists overlook. Jonny Amos dives deep into the foundational elements of sync success, revealing why understanding your song's true essence is more challenging—and more cr…
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Episode 52: Setting Up Your Own Remote Marketplace
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30:54
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30:54"I just want to make a living as a music creator" is perhaps the most common goal I hear from musicians - and today's podcast explores how the remote marketplace makes that more achievable than ever before. What if those guitar skills you've developed could earn you income beyond your local band? What if those production techniques you've mastered …
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Episode 51: Hits, Syncs and Serenada - The Lloyd Perrin Story
1:06:46
1:06:46
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1:06:46What if streaming platforms actually paid artists fairly? This question has driven acclaimed producer Lloyd Perrin (Papa Zeus) to develop Serenada, a revolutionary social streaming platform that could transform how musicians earn from their music. Perrin's impressive career spans from chart success with "About You" (which brilliantly reimagined CeC…
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Fifty episodes! What started as a mission to help music creators better understand the industry has grown into a thriving community, and I couldn't be more grateful for your support along this journey. In this episode, I answer questions sent in from the community of listeners. This milestone episode tackles the questions you've been asking about t…
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Episode 49: Ethical AI Music Creation with DAACI's Annemarie Gaillard
37:17
37:17
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37:17Step into the fascinating world of ethical AI music creation with Annemarie Gaillard from DAACI as she reveals how technology can amplify your creative process without replacing the human touch. What makes DAACI fundamentally different from other AI music tools? "We haven't trained an AI, we have taught an AI," Annemarie explains, highlighting thei…
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Episode 48: The Roots of Music - An Interview with Youth Music CEO Matt Griffiths
40:23
40:23
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40:23When we cut the roots, the trees don't grow. This stark reality lies at the heart of the UK's current music crisis, where funding cuts to youth music programs threaten to silence the next generation of creative voices. Matt Griffiths, CEO of Youth Music, joins us for a profound conversation about the organization's 26-year mission to equalize young…
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Episode 47: Building Artists as a Brand With PR Specialist Ellie Sorensen
51:26
51:26
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51:26The worlds of music PR and marketing have merged into a seamless ecosystem, where storytelling reigns supreme and strategy is non-negotiable. In this enlightening conversation, PR manager Ellie Sorensen shares her decade of experience helping independent artists navigate this complex landscape. Ellie pulls back the curtain on how she transitioned f…
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Episode 46: Understanding How To Build Growth in The Live Sector
28:24
28:24
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28:24Standing at the crossroads of streaming and live performance, today's musicians face a peculiar challenge. You might command millions of streams yet struggle to fill a small venue, or pack rooms with fans while your Spotify numbers remain modest. This disconnect represents one of the most fascinating dynamics in music today. Allow me to take you on…
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Episode 45: A Roadmap to Writing Songs for the East Asian Markets
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22:36
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22:36Songwriters seeking to break into lucrative East Asian music markets face unique challenges and opportunities that differ dramatically from Western practices. This deep dive explores the mechanics behind getting your songs cut with artists in Japan, South Korea, and China – three powerhouse territories that consistently rank among the world's top 1…
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Episode 44: The Unclaimed Royalties Revolution with Monetunes CEO and Tech Entrepreneur Antonio Di Puorto
45:34
45:34
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45:34What if I told you billions of dollars in music royalties go unclaimed every year? That's the reality that Antonio Di Puorto discovered during his remarkable journey from frustrated small-town DJ to successful artist manager who sold his agency to Live Nation. After witnessing talented artists missing substantial royalty payments throughout his car…
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Episode 43: The Art of Artist Development with Laurence Hobbs
49:25
49:25
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49:25What does it take to spot star potential in today's crowded music landscape? Laurence Hobbs, platinum-selling producer and songwriter pulls back the curtain on artist development with refreshing honesty and decades of wisdom. Lawrence's journey from songwriter to CEO of SAFO Music Group reveals the profound shifts reshaping how artists build sustai…
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Episode 42: Releasing Covers Can Be a Career Catalyst
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21:17
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21:17Cover songs might be the unexpected secret weapon in your artist development strategy. Whether you're an emerging talent trying to build a fanbase or an established artist looking to expand your reach, strategically releasing covers can dramatically accelerate your growth while helping you discover your unique sonic identity. Many musicians mistake…
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The secretive Spotify algorithm stands as arguably the most advanced digital recommendation system ever created, yet few truly understand how it works or how to leverage it effectively. As a music producer, lecturer, and industry consultant, I've dedicated countless hours to researching and testing how this mysterious system operates behind the sce…
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Episode 40: Looking Through The Lens of a Session Player with Rich Watson
1:00:45
1:00:45
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1:00:45Guitar virtuoso Rich Watson takes us on a fascinating journey through the evolving landscape of session musicianship. From touring with major artists to recording remotely for clients worldwide, Rich offers a masterclass in musical versatility and career adaptability. The conversation explores Rich's work across multiple domains – from the technica…
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Episode 39: Understanding Rights Management and Collection
24:30
24:30
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24:30The music industry is rife with complexities, especially when it comes to rights management, and this episode is designed to unpack everything you need to know to ensure you're not leaving money on the table. Join us as we explore the intricate world of copyrights, neighbouring rights, and the pivotal role of collective management organisations (CM…
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Episode 38: An Insight Into Artist Deals with Music Lawyer Mimi Camara
31:19
31:19
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31:19In this engaging episode, we explore the intricate dynamics of the music industry with esteemed attorney Mimi Camara, who has dedicated her career to helping independent artists navigate the complex world of contracts and negotiations. From balancing her legal practice with motherhood to understanding the current trends influencing music consumptio…
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Episode 37: Song Presentation and Pitching
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23:09Explore the intricacies of pitching songs to different types of music industry professionals whilst understanding the nuances that could enhance a music creator's career. Learn why demo recordings often hold the key to capturing early excitement and understand how embellishing your production and tailoring your pitch can make all the difference. Wh…
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Episode 36: Exploring the Art of Connection with KnowleDJ
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34:27Get ready to explore the vibrant world of music with Las Vegas-based DJ KnowleDJ; a maestro who knows how to rock a party while championing social causes. Find out how KnowleDJ has skillfully turned his passion for music into a tool for healing and uniting people, creating unforgettable moments for his audience. He opens up about his journey from b…
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It is time to analyse one of the music industry's best-kept secrets: songwriting camps. Ever wondered how some of your favorite songs come to life? Join me, Jonny Amos, as I take you on an insightful journey into the collaborative realm of songwriting camps, where creativity knows no bounds. From the dynamic team structures typically involving a pr…
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Episode 34: The Global Evolution of Music and Genre Trends
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19:10Lets dive into today's shifting music landscape and discover the strategic moves propelling solo artists to unprecedented success. What if you could track the rise of an artist from obscurity to the pinnacle of the industry within just a year? Join me, Jonny Amos, on the Music Business Buddy podcast as we explore compelling insights from Chartmetri…
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Episode 33: An Interview with Gary Charles on Music Evolution and AI
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52:41Join me as I sit down with the innovative Gary Charles, whose journey from post-punk indie band member in late apartheid South Africa to electronic music pioneer offers a unique window into the evolution of music creativity. Gary's story is a compelling narrative of transformation—crossing from the analog world of traditional instruments to the dig…
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Episode 32: An Interview with Musosoup CEO Chris Sharpe on the Changing Landscape of Music PR
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46:48
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46:48Discover how the CEO of Musosoup, Chris Sharpe, is transforming the music promotion landscape for independent artists and labels by offering affordable PR solutions and fostering meaningful industry connections. Chris shares his journey from gig promoter to innovative publicist, detailing how his dissatisfaction with traditional PR practices led to…
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Episode 31: Music Marketing Partners For Recording Artists
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16:12This episode explores essential music marketing strategies for independent artists aiming to elevate their brand and connect with audiences effectively. I briefly discuss funding options before moving onto the importance of enlisting freelancers and highlight the importance of platforms like Tone Den, Unhurd Music and Audiomack to assist artists in…
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Episode 30: James Auwarter's Journey To Becoming a Grammy Winner
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38:33In this episode, I interview Grammy-winning mix engineer James Auwarter, who shares his journey from aspiring musician to industry expert. Emphasising the importance of communication, collaboration, and technical skills, James offers practical advice for emerging artists and producers looking to elevate their work. • James Auwarter's career path fr…
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Episode 29: The Rise of Artist Audiobooks
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13:29What if artists could revolutionise their storytelling and create deeper connections with their fans in this era of digital noise? Allow me to unravel the massive shifts in the industry, focusing on the rise of live audio and artist audiobooks. With a spotlight on Spotify's strategic moves, including acquisitions like Sonantic and Findaway Voices, …
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Episode 28: Exploring the Role of Fintech in the Music Industry
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13:39Could fintech be the game-changer the music industry has been waiting for? Discover the intriguing insights of my previous guest, Keith Jopling, as we explore how financial technology is revolutionizing artist funding. This episode of The Music Business Buddy offers an eye-opening look at how fintech innovations are empowering artists to break free…
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Episode 27: Exploring Longevity and Strategy with Keith Jopling
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1:00:16Unlock the secrets to a thriving music career with the guidance of UK based music industry executive strategist Keith Jopling. The former global head of strategic intelligence at Spotify talks openly about his work as major label consultant, his time kickstarting the research brand MIDIA and his views on the future of the music industry. Uncover in…
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Episode 26: The Art and Instinct of Musical Direction with Martin Magic Johnson
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44:33Imagine being at the centre of a musical universe, where every note and beat needs to align perfectly with the artist's vision, yet allow for spontaneity and magic. That's the everyday reality for Martin "Magic" Johnson, an extraordinary musical director whose journey from drummer to esteemed director has equipped him with unparalleled insights int…
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Episode 25: A Guide To Song and Recording Registrations
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18:55Have you ever wondered how to effectively register your songs and recordings to ensure you receive the royalties you're owed? Join me, Jonny Amos, as I demystify the often-overlooked distinction between songs and recordings, a crucial step for protecting your creative work. From the intricacies of joining Performing Rights Organisations (PROs) and …
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Episode 24: Decoding the Dynamics of Record Deals
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18:35Explore music recording contracts with me Jonny Amos in this empowering episode of Music Business Buddy. Prepare to revolutionise your approach to music agreements by understanding them not as daunting hurdles but as essential tools for artistic success. I draw from my own experiences to dismantle the fear surrounding contracts, offering insights i…
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Episode 23: Explaining Music Publishing Contracts and Key Terms for Composers
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25:25Unlock the mysteries of music publishing contracts with me, Jonny Amos, as I promise to transform the intimidating legalese into a tool of empowerment for music composers. Ever wondered how to navigate the complex web of Single Song Assignments, Exclusive Songwriter Agreements, and Administration Deals? This episode is your gateway to understanding…
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Episode 22: Creative Consultancy with Bonded Directors Tilly Wellard and Benji Charles
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44:54What does it take to transform a lockdown project into a thriving creative hub? Birmingham's own Tilly Wellard and Benji Charles, the masterminds behind Bonded, answer this question as they share their inspiring journey. As rising music executives, Tilly and Benji have created a vibrant platform that connects and spotlights talent across music, art…
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Episode 21: Income Strategies for Modern Songwriters
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21:48
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21:48Unlock the secrets to transforming your songwriting passion into a thriving career as I explore the multifaceted world of how songwriters make money through royalties and income diversification. Ever wondered how songwriters make money beyond just selling their tunes? Tune in to discover the intricate dance between performance royalties, mechanical…
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Episode 20: Understanding the Producer's Role with Gavin Monaghan
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47:27Legendary record producer Gavin Monaghan joins me for a captivating conversation that promises to enrich your understanding of the music industry. Renowned for his work with icons like Robert Plant and Paolo Nutini, Gavin shares his journey from band member to esteemed producer, highlighting the transformative power of an informal apprenticeship. D…
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Episode 19: Unlocking the Secrets of Production Music with Jason Tarver
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1:12:27Ever wondered what it takes to create the music behind your favorite TV shows and films? Join me as I sit down with media composer Jason Tarver to unlock the secrets of production music. From its origins to its indispensable role in modern media, Jason uncovers the creative process, editorial needs, and industry standards that shape this fascinatin…
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Episode 18: A Glimpse Into The Future - Redefining the Live Music Experience
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14:27Can you imagine a future where you can enjoy front-row concert experiences from the comfort of your own home? Join Jonny Amos, author of "The Music Business for Music Creators," as he navigates the exciting world of live-streamed music events. In this captivating episode of the Music Business Buddy, Jonny predict's how live streaming is set to beco…
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Episode 17: Hustle and Serendipity in the Music Industry - The Jamie Sellers Story
1:02:53
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1:02:53Ever wondered how a chance encounter in a guitar shop can change your entire career? In this episode of The Music Business Buddy, I sit down with Jamie Sellers, a multifaceted music professional who transitioned from aspiring pop star to a full-time producer. Jamie shares his unique journey, from his early days playing bass guitar and singing in ba…
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Episode 16: The Dangers of Gaining The Wrong Type of Streams
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12:39Ever wondered how well-meaning support from friends and family could be sabotaging your music career? In this episode of The Music Business Buddy, I unpack the surprising pitfalls of the "wrong kind of streams" and how they can distort crucial data on platforms like Spotify. Join me, Jonny Amos, as I break down why these seemingly innocent acts of …
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Episode 15: Building Growth Through Gaining The Right Type of Streams
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12:54Ever wondered how fanbase building actually works and how you can feed it? Get ready to uncover the secrets behind Spotify's sophisticated recommendation algorithms and learn how to leverage them to skyrocket your listener count! From understanding the structural mechanics of how Spotify uses user data to craft personalized listening experiences to…
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