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Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool

1M ago 24:31

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A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be.

Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the sales goals of your business right now, not just fill airtime. When you skip this step, you waste time, confuse listeners, and miss the conversions you actually want.

In this episode of The More Profitable Podcast, I’m breaking down what quarterly planning really looks like, the three questions you need to run your content through every 90 days, and why this is the difference between a podcast that sucks up time and one that books clients.

0:32 - Why “record and release” keeps your podcast from working as a sales tool
2:37 - How quarterly planning actually saves you time and stress
4:08 - Why bad-fit clients are usually your fault - and how your podcast helps filter them
7:14 - How intentional education raises the quality of your sales conversations
8:31 - Why strategy intensives exist (and how they support DIY podcasters too)
10:33 - Using quarterly planning to check if your podcast goals still align with your business
13:15 - Why running week-to-week content leaves you behind when seasons shift
16:04 - The three core questions to revisit every 90 days: What are you selling? Who are you selling it to? How are you selling it?
18:50 - How sales path (course vs. high-touch offer) changes the content your podcast needs 20:31 - Why repeatable, re-shareable content is an asset that buys you time in busy seasons

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Chapters

1. Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool (00:00:00)

2. Why “record and release” keeps your podcast from working as a sales tool (00:00:32)

3. How quarterly planning actually saves you time and stress (00:02:37)

4. Why bad-fit clients are usually your fault - and how your podcast helps filter them (00:04:08)

5. How intentional education raises the quality of your sales conversations (00:07:14)

6. Why strategy intensives exist (and how they support DIY podcasters too) (00:08:31)

7. Using quarterly planning to check if your podcast goals still align with your business (00:10:33)

8. Why running week-to-week content leaves you behind when seasons shift (00:13:15)

9. The three core questions to revisit every 90 days: What are you selling? Who are you selling it to? How are you selling it? (00:16:04)

10. How sales path (course vs. high-touch offer) changes the content your podcast needs (00:18:50)

11. Why repeatable, re-shareable content is an asset that buys you time in busy seasons (00:20:31)

716 episodes

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