5 Mistakes Business Owners Make When Launching a Podcast

The More Profitable Podcast with Stacey Harris

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Most podcast launches start with excitement… and end in exhaustion.

The energy’s high, the mic is shiny, and the ideas are flowing—until they’re not.
A few episodes in, you’re wondering if it’s even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, you’re avoiding your own upload day.

Here’s the truth: most business owners make one (or more) of five major mistakes when launching a podcast. And if your show is already live and not doing what you hoped—it’s probably still one of these.

In this episode of The More Profitable Podcast, we’re digging into each one and showing you how to build a podcast that actually works for your business instead of draining it.

4:00 – Why launching without a business goal makes podcasting feel pointless
14:58 – The difference between buying new gear and having a real strategy
17:45 – How survival mode turns your podcast into a weekly chore
23:02 – The real reason your show feels invisible (and it’s not a lack of content)
26:42 – Why even a well-built podcast won’t deliver overnight

Mentioned in 5 Mistakes Business Owners Make When Launching a Podcast:

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Chapters

1. 5 Mistakes Business Owners Make When Launching a Podcast (00:00:00)

2. Why launching without a business goal makes podcasting feel pointless (00:04:45)

3. The difference between buying new gear and having a real strategy (00:15:43)

4. How survival mode turns your podcast into a weekly chore (00:18:30)

5. The real reason your show feels invisible (and it’s not a lack of content) (00:23:47)

6. Why even a well-built podcast won’t deliver overnight (00:27:27)

700 episodes

#Business #Marketing #Stacey Harris #Podcasting #Your Servicebased Business #Sales #Small Business