Design a life first business that works even when you don't.
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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and ...
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Social media marketing, small business marketing, and content strategy that actually works—for creative entrepreneurs, photographers, and service-based business owners who want to grow with clarity, not hustle. Hosted by photographer, personal branding expert, and visibility strategist Brenda Eckhardt, this podcast delivers honest conversations, mindset shifts, and practical visibility strategies to help you attract the right clients, simplify your content, and show up with purpose. Whether ...
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Is your podcast built to generate leads for your service-based business? How's it going converting leads for your coaching services from your podcast? The More Profitable Podcast is hosted by Stacey Harris, a veteran podcaster and marketing strategist. Stacey and her team at Uncommonly More work with clients to build podcasts that convert. UM focuses on producing a podcast that helps you, as the host, build trust with your ideal clients. That trust allows you to guide them in identifying the ...
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Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. Your host, Shannon Stone is an award-winning business and marketing ...
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Savvy Business, Life Unscripted, hosts three shows each week, where our guests share their best business practices, wisdom and leading biz tips to help our listening audience grow their business, and expand your human potential.https://lifeunscriptedradio.com/
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Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders
Fractional CMO | Strategist | Marketer | Speaker | Coach
Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry. Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy reve ...
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Craft Your Content that Sells with Ease - A dynamic podcast for entrepreneurs and creators looking to enhance their content marketing strategies. Each episode dives into practical tips and expert insights on creating engaging content that resonates with audiences and boosts sales. Join us as we explore innovative techniques , share ideas, strategies to craft compelling stories and messages that effectively capture attention and drive results.
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EP # 200 - From Zero to Consistent Gigs: Growing a Music Business While Working Full-Time and Raising a Family with Jay RK
32:51
32:51
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32:51🎉 Celebrating 200 Episodes of Diamond Effect Podcast! In this special milestone episode, host Maggie Perotin interviews her husband, JF Perotin (stage name - Jay RK), a musician and performer who successfully built his entertainment business while maintaining a full-time career and also prioritizing family life. Key Discussion Points: 🎸 Building a …
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Turn Your Podcast into a Sales Machine This Summer
21:56
21:56
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21:56Planning for Q4 might feel wildly premature—but it’s not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later. In this episode of The More Profitable Podcast, I’m sharing why I scrapped my original launch plans and created the Profitable …
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PopUP! Series 💰 Part 1/3: Money Habits - The Money Date
9:33
9:33
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9:33Did you enjoy this episode? Share you aha moment with us! In this episode, Ilonka Ras discusses the importance of developing healthy money habits for entrepreneurs. She emphasises the common financial anxieties faced by business owners and introduces three simple money habits that will help you take control of your finances and your life. Ready to …
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PopUP! Series 💰 Part 3/3: Money Habits - A buffer to set you free!
7:15
7:15
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7:15Did you enjoy this episode? Share you aha moment with us! In this episode, we discusses the importance of financial resilience for business owners, and why every business needs a cash buffer. Ready to work with me? Apply for private coaching here. Link to Music Credits Track: Positive Motivation Author: AShamaluevMusic (ASM) Publisher: CD Baby (IPI…
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PopUP! Series 💰 Part 2/3: Money Habits - Having difficult money conversations
7:23
7:23
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7:23Did you enjoy this episode? Share you aha moment with us! In this episode, talk about the importance of having difficult conversations about money, particularly when clients fail to pay on time. Ready to work together? Apply for private coaching here. Link to Music Credits Track: Positive Motivation Author: AShamaluevMusic (ASM) Publisher: CD Baby …
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MM 200 - The Lie About Passive Income Everyone Believes
3:47
3:47
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3:47In today's Maggie's Moment, Maggie smashes the myth of "passive income" and reveals why most entrepreneurs waste years chasing it. Learn the 3 hard truths about building real scalable income—without the guru hype. Passive income isn’t real. Here’s why: Truth #1: Passive = Pre-Loaded Hustle (the hidden work no one talks about). Truth #2: Focus on le…
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EP # 199 - Beyond the AI Hype: Real Business Applications for Small Businesses and Service Providers
22:31
22:31
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22:31In this value-packed episode, Maggie shares her practical approach to implementing AI in your service-based business, drawing from her extensive leadership experience in technology adoption and business scaling. Key Insights: • Why AI is like training your delegation skills (and how this prepares you for future team growth) • The "10X output" frame…
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PopUP! Series ✈️ Part 5/5:The One Thing You Must Do if You Want Your Business to Run Independently.
6:42
6:42
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6:42Did you enjoy this episode? Share you aha moment with us! Let's finish this series strong and make the one decision that will catapult you towards a business that runs independently of you. Apply to work with me here and let's start designing a business that works FOR YOU. Link to Music Credits Track: Positive Motivation Author: AShamaluevMusic (AS…
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NEW PopUP! Series Part 1/5: ✈️ Take A Vacation Your Laptop Isn't Invited To.
5:24
5:24
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5:24Did you enjoy this episode? Share you aha moment with us! This is the first pop up series of 5 that will be coming your way during the month of May. A new series will drop every week for the entire month on the things I get the most questions about and also the stuff we coach on the most inside my private coaching practice. This first series - Take…
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PopUP! Series ✈️ Part 3/5: The 5 Simple Systems You Need To Step Away With Confidence.
10:41
10:41
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10:41Did you enjoy this episode? Share you aha moment with us! The gatekeeper to stepping away and finally living the time freedom you craved when you started your business is...you guessed...systems. In this episode we're diving into the 5 simple and essential systems your business needs for you to step away with confidence. Ready to work with me? Appl…
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PopUP! Series ✈️ Part 2/5: Why Your Business Needs A Vacation.
11:29
11:29
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11:29Did you enjoy this episode? Share you aha moment with us! Vacations are growth tools in disguise. In this episode, I'm breaking down why you need to prioritise taking a vacation asap if you want to work less, and make more in your business. Ready to work with me? Apply here. Link to Music Credits Track: Positive Motivation Author: AShamaluevMusic (…
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PopUP! Series ✈️ Part 4/5: How to Hire the Right People as You Grow.
8:44
8:44
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8:44Did you enjoy this episode? Share you aha moment with us! Save yourself some frustration and learn how to hire and delegate the right way so you have a solid team that supports the goals of your business. Ready to hire the right people for the right roles? Apply to work with me here and let's start designing a business that can run without you. Lin…
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Is Your Podcast Attracting the Right Clients?
41:00
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41:00Growing your show is great, until you realize you’re bringing in the wrong people. If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening. Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't gr…
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MM 199 - The Power of Perspective - 3 Mindset Shifts That Made Me Most Money
4:02
4:02
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4:02Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too. Key Insights: • Why successful businesses still face challenges and how this knowledge makes you a better leader • The "Rock Behind You" principle: How to stop letting past results limit your future potential • Why consistency trumps trendy …
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EP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service Business
12:01
12:01
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12:01In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue. Key Points: Indirect Contributions to Sales Time and cost efficiency through proper delega…
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If your podcast has felt off lately, you’re not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what’s actually wrong. Because most of the time? It’s not the podcast. It’s the support system. It’s the strategy. It’s the pressure of doing everything yourself without knowing if it’s even working. In this epis…
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Why Pinterest + YouTube Still Matter in 2025
16:13
16:13
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16:13Send us a text If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you. You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, l…
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#170 Don’t Scale Until You’ve Asked Yourself These Questions
14:21
14:21
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14:21Did you enjoy this episode? Share you aha moment with us! In this episode, Ilonka dives into what it really takes to grow your business in a way that’s sustainable—without burning out or breaking everything in the process. She shares why having a clear growth plan matters, how to figure out what’s already working (so you can do more of that), and w…
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MM 198 - The Unsexy Truth About Business Success
3:47
3:47
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3:47Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US. Key Points: • Why political drama and exciting news can pull us away from business fundamentals • The real, "boring" activities that consistently generate revenue • How habits and systems create sustainable…
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EP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must Master
26:18
26:18
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26:18In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success. What You'll Learn: Personal Developme…
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Let’s Fix Your Podcast’s Call to Action Problem
33:00
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33:00Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're …
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#169 If I Step Back…Will My Team Think I’m Lazy?
17:25
17:25
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17:25Did you enjoy this episode? Share you aha moment with us! Are you afraid of building a business that creates more time freedom for you because you think you're team will think you're lazy? In this episode, we're discussing why your team wants you to step back. Ready to design a business that can run without you constantly holding everything togethe…
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MM 197 - 3 Life-Changing Principles I Wish I Knew in My 20s
3:58
3:58
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3:58In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey. Key Takeaways: • Being proactive vs. reactive: Learn the power of intentional …
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083: Established Businesses, These Strategies Are For You
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21:25
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21:25Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’ve created which has lasted through the decades. By listening [and taking notes], you’ll learn: Seven different strategies that are unique to established businesses How embracing the authentic elements o…
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EP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure Businesses
33:08
33:08
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33:08In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout. Key Highlights: The origin story: How Maggie's corporate burnout led to creating a program she wished existed when s…
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#168 Allowing Help - the path to faster growth.
12:40
12:40
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12:40Did you enjoy this episode? Share you aha moment with us! In this episode of the Effortless CEO podcast, Ilonka Ras shares her personal journey of overcoming the challenges of asking for help in business. She emphasizes the importance of vulnerability and seeking guidance from coaches to enhance operational efficiency and personal growth. Through h…
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Podcasting When Everything Feels Like It’s on Fire
25:35
25:35
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25:35This episode wasn’t supposed to happen this week. But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation—how do I keep podcasting, how do I keep selling, with everything happening?—I knew we needed to talk about this now. Because the world is heavy. The news is overwhelming. And showing up t…
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Why Clients Are Taking Longer to Book in 2025 (And How to Stay Visible)
12:16
12:16
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12:16Send us a text Feeling the squeeze in your local, service-based, or creative business right now? You're not alone. The market is shifting, consumers are taking longer to make decisions, and many entrepreneurs are panicking – but this isn't the time to shrink or stand still.What's happening might surprise you: People aren't hunting for the cheapest …
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MM 196 - Hidden Time Wasters: A Business Owner's Guide to Schedule Spring Cleaning
4:32
4:32
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4:32In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth. Key Points Covered: • Why your calendar might be as cluttered as an overstuffed closet • The 30-minute block trac…
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EP # 195 - Balancing Business Growth & Family Life - A Balloon Artist's Journey to Building a Dream Life
29:33
29:33
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29:33Guest: Paola Di Fonzo, Owner of Balloonique What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success. 🎈 The Journey: • Ma…
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Starting a Creative Business? Here’s What I’d Do Differently
11:53
11:53
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11:53Send us a text Starting or restarting your creative business in 2025? Here are the 5 things I’d do completely differently—and the 2 things I accidentally nailed from the start. If you feel like you’ve built your business backwards or wasted too much time on the wrong things, this is for you. 👉🏻 Grab the free AI for Small Business Cheat Sheet Learn …
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5 Mistakes Business Owners Make When Launching a Podcast
34:06
34:06
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34:06Most podcast launches start with excitement… and end in exhaustion. The energy’s high, the mic is shiny, and the ideas are flowing—until they’re not. A few episodes in, you’re wondering if it’s even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, you’re avoiding your own upload day. Here’s the truth: most business owner…
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MM 195 - Your Limitations Aren't Limiting - They're Your Superpowers
4:10
4:10
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4:10In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages. Key Points: • Starting a business in your 40s can be your advantage, not a setback • How being an immigrant with an accent became a memorable brand feature • Converting introvert tendencies into authentic connection strategies • …
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EP 194 - Win-Win Partnerships: The Hidden Growth Strategy Most Business Owners Miss
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17:23
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17:23In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match. Key Takeaways: • The African proverb rings true: "If you want to go fast, go alone. If you wa…
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Why “Being Too Much” Is Costing You Sales
17:12
17:12
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17:12Most podcasters I talk to are worried about sounding “too salesy.” They don’t want to push too hard. They don’t want to annoy people. And I get it. You don’t want to sound like a walking infomercial. But here’s the problem. That fear of being too much is precisely what’s keeping your podcast from doing its job. Your show should be a sales asset. Th…
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MM 194 - From corporate leader to full-time coach (my story)
3:48
3:48
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3:48Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream... Back in 2019, my reality looked like this: • Leading a high-stakes corporate team • Starting my coaching journey • Completing my…
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EP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina Waled
27:44
27:44
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27:44Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth. Key Highlights: • Lina's unique journey …
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Why Strategy Will Always Outperform Fancy Equipment
23:18
23:18
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23:18You know what’s way easier than mapping out a podcast strategy? Buying another piece of gear. A fancy mic, a branded mic flag, a backdrop that screams, “I’m a professional, I swear.” I see podcasters do this all the time—drop serious cash on equipment, convinced it’s the missing piece. But the hard truth? A $500 microphone won’t fix a bad content p…
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MM 193 - Why Your Marketing Isn't Working (And How to Fix It)
4:20
4:20
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4:20Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔 In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working. Learn why some business owners succeed with the exact same strategies that others claim "don't work" - and how yo…
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EP # 192 - Time Management for Business Owners and CEO's - The 5-Step Formula to Take Control of Your Schedule
26:36
26:36
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26:36The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain …
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#167 Your secret weapon for working ONLY with your BEST clients
7:25
7:25
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7:25Did you enjoy this episode? Share you aha moment with us! In this episode, Ilonka Ras discusses the importance of identifying and attracting the right clients for your business. She emphasises that the clients you work with can significantly impact your business efficiency and overall enjoyment of your work. By creating a client filter, business ow…
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You’re More Ready to Launch Your Podcast Than You Think
26:03
26:03
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26:03Look, I get it. Starting a podcast feels like a big commitment. So instead, you’re stuck in the “I just need to be more ready” loop—which is really just a very professional way of procrastinating. The truth? You don’t need a bigger audience. You don’t need to study the art of podcasting like it’s an AP class. And you definitely don’t need to wait u…
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