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Building a Podcast Series That Works Harder Than You Do
Manage episode 482686410 series 1088063
It’s finally time for us to have this conversation.
Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it’s the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away.
Today, I want to show you what a repeatable series can look like inside your business. Whether it’s buying you time off, supporting a launch, or becoming an evergreen asset that brings in leads year after year, this is a tool that works way harder than most podcasters give it credit for.
In this episode of The More Profitable Podcast, I’m sharing how I use repeatable series in my own show, and you’ll hear from my client Nicole Otchy, who used hers to double her email list, book sales calls while she was offline, and fill her program before her launch content even finished rolling out.
0:00 - Finally having the conversation about my favorite podcast strategy tool
1:25 - Why a repeatable series isn’t just about buying you time off
2:13 - Behind the scenes of how I use repeatable series to buy capacity and get ahead
5:11 - How clients are using them to take breaks, generate leads, and support launches
7:17 - Why your repeatable series can—and should—look different from mine
9:13 - The real win: building an asset that works again and again
11:12 - Nicole Otchy joins me to share how her repeatable series became a launch engine
12:42 - How Nicole used her series to pre-qualify leads, double her email list, and book calls while offline
14:47 - The hidden insights Nicole uncovered about her audience and how it opened new offers -
16:44 - Why people in her DMs self-selected out—and why that’s a good thing
19:52 - Selling one thing sells all the things and Nicole saw this firsthand -
20:57 - Nicole’s experience building this with us—and why she’s excited to rerun it
22:31 - How repeatable series help you scale your marketing and free up your time
23:18 - Want to build your own? Here’s what we’re doing inside Summer Camp
Mentioned in Building a Podcast Series That Works Harder Than You Do
Profitable Podcast Summer Camp
Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
Six-Figure Personal Stylist Podcast by Nicole Otchy
Make Your Podcast Work Harder (So You Don’t Have To)
If you’re ready to stop treating your podcast like a content chore and start using it as a strategic sales tool, join us inside The Profitable Podcast Summer Camp.
We’ll build your own repeatable series that supports your business goals—whether that’s booking sales calls, building your email list, or taking well-earned time off.
Reserve your bunk now at uncommonlymore.com/summercamp.
Grab your canteen and join us for The Profitable Podcast Summer Camp.
We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off.
If you want a podcast that’s working before fall hits, this is where you build it.
Reserve your bunk at uncommonlymore.com/summercamp.
Chapters
1. Finally having the conversation about my favorite podcast strategy tool (00:00:00)
2. Why a repeatable series isn’t just about buying you time off (00:02:10)
3. Behind the scenes of how I use repeatable series to buy capacity and get ahead (00:02:58)
4. How clients are using them to take breaks, generate leads, and support launches (00:05:56)
5. Why your repeatable series can—and should—look different from mine (00:08:02)
6. The real win: building an asset that works again and again (00:09:58)
7. Nicole Otchy joins me to share how her repeatable series became a launch engine (00:11:57)
8. How Nicole used her series to pre-qualify leads, double her email list, and book calls while offline (00:13:27)
9. The hidden insights Nicole uncovered about her audience and how it opened new offers (00:15:32)
10. Why people in her DMs self-selected out—and why that’s a good thing (00:17:29)
11. Selling one thing sells all the things and Nicole saw this firsthand (00:20:37)
12. Nicole’s experience building this with us—and why she’s excited to rerun it (00:21:42)
13. How repeatable series help you scale your marketing and free up your time (00:23:16)
14. Want to build your own? Here’s what we’re doing inside Summer Camp (00:24:03)
701 episodes
Manage episode 482686410 series 1088063
It’s finally time for us to have this conversation.
Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it’s the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away.
Today, I want to show you what a repeatable series can look like inside your business. Whether it’s buying you time off, supporting a launch, or becoming an evergreen asset that brings in leads year after year, this is a tool that works way harder than most podcasters give it credit for.
In this episode of The More Profitable Podcast, I’m sharing how I use repeatable series in my own show, and you’ll hear from my client Nicole Otchy, who used hers to double her email list, book sales calls while she was offline, and fill her program before her launch content even finished rolling out.
0:00 - Finally having the conversation about my favorite podcast strategy tool
1:25 - Why a repeatable series isn’t just about buying you time off
2:13 - Behind the scenes of how I use repeatable series to buy capacity and get ahead
5:11 - How clients are using them to take breaks, generate leads, and support launches
7:17 - Why your repeatable series can—and should—look different from mine
9:13 - The real win: building an asset that works again and again
11:12 - Nicole Otchy joins me to share how her repeatable series became a launch engine
12:42 - How Nicole used her series to pre-qualify leads, double her email list, and book calls while offline
14:47 - The hidden insights Nicole uncovered about her audience and how it opened new offers -
16:44 - Why people in her DMs self-selected out—and why that’s a good thing
19:52 - Selling one thing sells all the things and Nicole saw this firsthand -
20:57 - Nicole’s experience building this with us—and why she’s excited to rerun it
22:31 - How repeatable series help you scale your marketing and free up your time
23:18 - Want to build your own? Here’s what we’re doing inside Summer Camp
Mentioned in Building a Podcast Series That Works Harder Than You Do
Profitable Podcast Summer Camp
Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales Asset
Six-Figure Personal Stylist Podcast by Nicole Otchy
Make Your Podcast Work Harder (So You Don’t Have To)
If you’re ready to stop treating your podcast like a content chore and start using it as a strategic sales tool, join us inside The Profitable Podcast Summer Camp.
We’ll build your own repeatable series that supports your business goals—whether that’s booking sales calls, building your email list, or taking well-earned time off.
Reserve your bunk now at uncommonlymore.com/summercamp.
Grab your canteen and join us for The Profitable Podcast Summer Camp.
We start June 12 & spend 8 weeks building a plan that actually connects your content to your offers — with a repeatable series, a content map, and workflows that take the pressure off.
If you want a podcast that’s working before fall hits, this is where you build it.
Reserve your bunk at uncommonlymore.com/summercamp.
Chapters
1. Finally having the conversation about my favorite podcast strategy tool (00:00:00)
2. Why a repeatable series isn’t just about buying you time off (00:02:10)
3. Behind the scenes of how I use repeatable series to buy capacity and get ahead (00:02:58)
4. How clients are using them to take breaks, generate leads, and support launches (00:05:56)
5. Why your repeatable series can—and should—look different from mine (00:08:02)
6. The real win: building an asset that works again and again (00:09:58)
7. Nicole Otchy joins me to share how her repeatable series became a launch engine (00:11:57)
8. How Nicole used her series to pre-qualify leads, double her email list, and book calls while offline (00:13:27)
9. The hidden insights Nicole uncovered about her audience and how it opened new offers (00:15:32)
10. Why people in her DMs self-selected out—and why that’s a good thing (00:17:29)
11. Selling one thing sells all the things and Nicole saw this firsthand (00:20:37)
12. Nicole’s experience building this with us—and why she’s excited to rerun it (00:21:42)
13. How repeatable series help you scale your marketing and free up your time (00:23:16)
14. Want to build your own? Here’s what we’re doing inside Summer Camp (00:24:03)
701 episodes
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