Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Mastering Referral Marketing: Strategies, Systems, and the Power of AI
Manage episode 475871216 series 3515872
Content provided by Steve Hamoen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hamoen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Steve Hamoen and Derek Morgan explore the intricacies of referral marketing, focusing on the concept of ICOI and its associated challenges. They outline a framework for effective referral marketing, emphasizing the importance of establishing systems before implementing technology. Key discussions include the benefits of niching down, identifying ideal customer and partner profiles, and leveraging referral strategies and affiliate partnerships for growth. They delve into principle-based strategies, centers of influence, and differentiating features from benefits. The episode also covers the impact of AI, the significance of metrics, and consistency in referral marketing, concluding with insights on the Refer It app. (0:00) Introduction to the concept of ICOI and referral marketing challenges (2:12) Framework for effective referral marketing and ideal profiles (5:30) Importance of systems before technology in referral strategies (8:21) Niching down and leveraging ideal customer and partner profiles (11:54) Referral strategies and affiliate partnerships in business growth (17:18) Leveraging principle-based strategies and centers of influence (20:57) Connecting with the market and differentiating features from benefits (24:05) Discovery phase and building value-added referral relationships (28:36) Risk, reward, and integrity in recommending suppliers (33:22) The what, why, and how framework for consistent marketing (35:32) Consistency and networking tactics for small businesses (43:41) Discovery and leveraging partner networks in sales cycles (47:26) The impact of AI on business strategies and referral marketing (50:32) The role of metrics in optimizing referral marketing (54:36) Focusing on referrals and integrating them into business processes (59:19) Introduction to the Refer It app and key takeaways (1:02:19) Closing remarks
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123 episodes
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Manage episode 475871216 series 3515872
Content provided by Steve Hamoen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hamoen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Steve Hamoen and Derek Morgan explore the intricacies of referral marketing, focusing on the concept of ICOI and its associated challenges. They outline a framework for effective referral marketing, emphasizing the importance of establishing systems before implementing technology. Key discussions include the benefits of niching down, identifying ideal customer and partner profiles, and leveraging referral strategies and affiliate partnerships for growth. They delve into principle-based strategies, centers of influence, and differentiating features from benefits. The episode also covers the impact of AI, the significance of metrics, and consistency in referral marketing, concluding with insights on the Refer It app. (0:00) Introduction to the concept of ICOI and referral marketing challenges (2:12) Framework for effective referral marketing and ideal profiles (5:30) Importance of systems before technology in referral strategies (8:21) Niching down and leveraging ideal customer and partner profiles (11:54) Referral strategies and affiliate partnerships in business growth (17:18) Leveraging principle-based strategies and centers of influence (20:57) Connecting with the market and differentiating features from benefits (24:05) Discovery phase and building value-added referral relationships (28:36) Risk, reward, and integrity in recommending suppliers (33:22) The what, why, and how framework for consistent marketing (35:32) Consistency and networking tactics for small businesses (43:41) Discovery and leveraging partner networks in sales cycles (47:26) The impact of AI on business strategies and referral marketing (50:32) The role of metrics in optimizing referral marketing (54:36) Focusing on referrals and integrating them into business processes (59:19) Introduction to the Refer It app and key takeaways (1:02:19) Closing remarks
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123 episodes
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Similar to The Money Mindset Mentoring Podcast
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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