Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Email Mastery: Strategies, Authenticity & Community with Tanya Brody
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Manage episode 469646017 series 3515872
Content provided by Steve Hamoen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hamoen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Steve Hamoen and Tanya Brody explore modern marketing strategies, focusing on building a marketing mindset and effective content creation. Tanya highlights addressing customer questions, crafting compelling subject lines, and using common phrases in marketing. They discuss authenticity, AI in marketing, and the importance of business owners engaging in copywriting. The episode offers tips for creating engaging email content, ensuring compliance, and re-engaging old email lists. The conversation wraps up with actionable steps for email marketing and Tanya's final thoughts on attention in business. (0:00) Introduction to the episode with Steve and Tanya Brody (4:46) Tanya Brody on modern marketing strategies (7:32) Building a marketing mindset (8:49) The DNA of action and creating good content (12:25) Understanding customer questions for better marketing (13:40) Crafting effective subject lines (17:15) Using common phrases and memes in marketing (20:21) The importance of follow-up content (21:02) The significance of authenticity in marketing (23:05) The role of AI in marketing administration (24:11) Why business owners should be involved in copywriting (25:08) Tips for creating engaging email content (27:50) How to provide quick wins in marketing emails (29:11) Navigating compliance in email marketing (32:11) Strategies for re-engaging an old email list (35:57) The power of community in marketing (40:12) Recap: The importance of serving and actionable steps for email marketing (44:01) Tanya Brody's contact information and final thoughts on attention in business (44:33) Closing remarks and episode conclusion
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121 episodes
MP3•Episode home
Manage episode 469646017 series 3515872
Content provided by Steve Hamoen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Hamoen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Steve Hamoen and Tanya Brody explore modern marketing strategies, focusing on building a marketing mindset and effective content creation. Tanya highlights addressing customer questions, crafting compelling subject lines, and using common phrases in marketing. They discuss authenticity, AI in marketing, and the importance of business owners engaging in copywriting. The episode offers tips for creating engaging email content, ensuring compliance, and re-engaging old email lists. The conversation wraps up with actionable steps for email marketing and Tanya's final thoughts on attention in business. (0:00) Introduction to the episode with Steve and Tanya Brody (4:46) Tanya Brody on modern marketing strategies (7:32) Building a marketing mindset (8:49) The DNA of action and creating good content (12:25) Understanding customer questions for better marketing (13:40) Crafting effective subject lines (17:15) Using common phrases and memes in marketing (20:21) The importance of follow-up content (21:02) The significance of authenticity in marketing (23:05) The role of AI in marketing administration (24:11) Why business owners should be involved in copywriting (25:08) Tips for creating engaging email content (27:50) How to provide quick wins in marketing emails (29:11) Navigating compliance in email marketing (32:11) Strategies for re-engaging an old email list (35:57) The power of community in marketing (40:12) Recap: The importance of serving and actionable steps for email marketing (44:01) Tanya Brody's contact information and final thoughts on attention in business (44:33) Closing remarks and episode conclusion
…
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121 episodes
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