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AI is Killing Traditional Search - What Every LO Needs to Know Right Now | Ep. 26

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Manage episode 494574374 series 3077458
Content provided by Frazier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frazier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In this episode of The MLO Project, Frazier and Michael McAllister go coast-to-coast—from Idaho to Georgia—to break down what’s really happening with Google Ads in the mortgage game.

They tackle rising ad costs, how AI is changing search behavior, and why most LOs are wasting money on outdated strategies. If you’re not using long-tail keywords and thinking about conversions before clicks, you’re already behind.

They also dive into the future of AI-powered ad platforms—and how to win with a mix of paid and organic.

This is a must-listen for any mortgage pro trying to stay sharp in a shifting digital landscape.

00:00 Welcome to the MLO Project
01:55 Meet the Hosts: Frazier and Michael
02:42 Diving into Google Leads
04:26 The Evolution of Google Ads
15:30 The Impact of AI on Google Ads
19:26 Strategies for Effective Lead Conversion
24:49 Final Thoughts and Resources

  continue reading

Chapters

1. Tempo: 120.0 (00:00:00)

26 episodes

Artwork
iconShare
 
Manage episode 494574374 series 3077458
Content provided by Frazier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frazier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of The MLO Project, Frazier and Michael McAllister go coast-to-coast—from Idaho to Georgia—to break down what’s really happening with Google Ads in the mortgage game.

They tackle rising ad costs, how AI is changing search behavior, and why most LOs are wasting money on outdated strategies. If you’re not using long-tail keywords and thinking about conversions before clicks, you’re already behind.

They also dive into the future of AI-powered ad platforms—and how to win with a mix of paid and organic.

This is a must-listen for any mortgage pro trying to stay sharp in a shifting digital landscape.

00:00 Welcome to the MLO Project
01:55 Meet the Hosts: Frazier and Michael
02:42 Diving into Google Leads
04:26 The Evolution of Google Ads
15:30 The Impact of AI on Google Ads
19:26 Strategies for Effective Lead Conversion
24:49 Final Thoughts and Resources

  continue reading

Chapters

1. Tempo: 120.0 (00:00:00)

26 episodes

All episodes

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