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Sampling Strategy and Acquisitions - with Josh Jacobs
Manage episode 485221510 series 3495585
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Come along with us as we explore sampling as a marketing strategy. Host Jimmy Moreland and MHW’s Brigid McCabe welcome Flaviar SVP of Strategic Partnerships Josh Jacobs to talk about how brands can capitalize on this oft-underutilized customer touchpoint. Josh also talks details about Flaviar’s acquisition of Speakeasy, which he cofounded.
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Chapters
1. Introduction to MHW Mark Podcast (00:00:00)
2. Meet Josh Jacobs: Speakeasy to Flaviar (00:01:03)
3. Flaviar's Ecosystem and Growth Levers (00:01:57)
4. Behind the Scenes: The Speakeasy Acquisition (00:06:32)
5. Marketing Strategies for Spirits Brands (00:14:57)
6. The Power of Merchandising Beyond Bottles (00:21:35)
7. Innovative Ideas: Barrels and Collaborations (00:28:38)
8. Closing Thoughts and Favorite Beverages (00:43:36)
46 episodes
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