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Deep Dive on Market Data: RTD Edition - with Jessie Ott
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Join us as we once again delve deep into the data weeds. This time we're looking at market data with special attention to RTDs with CrossRoads Solutions Founder and CEO Jessie Ott. Host Jimmy Moreland and MHW's Brigid McCabe talk about strategies that any brand can use to capitalize on these market trends.
Dive deeper into the data discussed in this episode with CrossRoads Solutions: Website
Check out Jessie's Thirsty Thursdays podcast: Apple Podcasts | Spotify
More info about MHW at https://www.mhwltd.com/
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Chapters
1. Introducing RTD Market Trends (00:00:00)
2. Data Points and Brand Growth Patterns (00:06:30)
3. CPG Conglomerates Enter the RTD Space (00:12:15)
4. Distribution Strategies and Success Stories (00:18:40)
5. Economic Factors Affecting RTD Growth (00:27:10)
6. Advice for New RTD Brands (00:31:45)
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