What separates a brand flop from a phoenix-worthy comeback? (Spoiler: It’s not just a logo swap.)

Fractional CMO and brand reinvention expert Todd Allard joins Barb VanSomeren and Alec Chung to unpack how brands pivot from public missteps to powerhouse reputations. From rebooting Lumber Liquidators after a multi-million dollar scandal over tainted wood imports to renaming Everest University post-60 Minutes exposé, Todd reveals how to diagnose brand breakdowns and engineer trust-building comebacks.

Key Takeaways:
🔑 Why rebranding starts with pruning customers.
🔑 How Todd convinced the boards to kill legacy color schemes

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Cheers.