Best Alec Cheung Podcasts (2025)

1
Metrics that Matter with Fractional CMO Monique Olan 39:19

2h ago39:19

39:19

Ever feel like your marketing metrics are just… noise? In this episode, fractional CMO and growth strategist Monique Olan joins co-hosts Alec Cheung and Barb VanSomeren to cut through the clutter. We’re talking about how to ditch vanity metrics, align KPIs with real business outcomes, and turn data into your team’s storytelling superpower. Monique …

1
Game-Changing Tech for Real-Time Marketing (Ep. 38) 44:13

21d ago44:13

44:13

In this episode of The Marketing Share, our cohosts Alec Cheung and Barb VanSomeren sat down with Scott Cate—a tech veteran who’s been building software since the days of floppy disks—to chat about one of marketing’s most overlooked headaches: broken links. Scott’s company, 301.Pro, helps marketers like you turn those frustrating “404 errors” into …

1
CRM Mastery: Aligning Marketing & Sales, Lead Nurturing, and Data Hygiene Secrets with Jason Kramer (Ep 37) 54:10

1M ago54:10

54:10

Is your CRM actually helping you close more deals—or just creating more headaches? In this episode of The Marketing Share, we sit down with Jason Kramer, CEO of Cultivize, to uncover the biggest mistakes businesses make with CRM systems—and how to fix them. Jason, known as The Yoda of CRM, shares how businesses can bridge the gap between marketing …

1
SEO vs. AI: Future-Proofing Digital Marketing Strategies with Corey Morris (Ep. 36) 50:28

2M ago50:28

50:28

What does it take to future-proof your marketing strategy as Google evolves, AI reshapes search, and zero-click searches rise? In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren chat with Corey Morris—CEO of Voltage Agency and **author of The Digital Marketing Success Plan—to unpack SEO’s evolution, zero-click searches, a…

1
What CEOs Need from CMOs: How to Define Marketing Success for Your CEO (Ep. 35) 47:03

2M ago47:03

47:03

Ready to decode the CEO-CMO relationship and ramp up your company’s growth? In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit down with John Short—founder of Compound Growth Marketing—to uncover how aligning with your CEO’s vision can fuel real, sustainable results. John shines a spotlight on why understanding your …

1
Retention Is the New Growth Engine: How Loyalty Programs Drive Revenue with Rob Reid (Ep. 34) 40:48

4M ago40:48

40:48

How can loyalty programs become your most powerful tool for growth and retention? In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit with Rob Reid, a leader in B2B retention and loyalty programs, managing over $200 million in business for hearing and audiology practices. Rob shares how he scaled Sonova’s loyalty prog…

1
The Infamous First 90 Days: Key Strategies for New Marketing Leaders (Ep. 33) 43:41

4M ago43:41

43:41

What does it take for a new marketing leader to succeed in the first 90 days? In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren tackle the pivotal early weeks of a marketing leadership role—from setting a pre-start game plan and conducting thorough “forensics,” to managing leadership expectations and quickly identifying …

1
Sales Enablement Unpacked: Haley Exum on Training, Tools, and Team Collaboration (Ep. 32) 36:01

4M ago36:01

36:01

In this episode of The Marketing Share Podcast, co-hosts, Alec Cheung and Barb VanSomeren, chat with Haley Exum about the importance of sales enablement. Haley shares her unique career journey and explains why sales and marketing need to work together more than ever. Together they dive into the essential role of sales training and why small busines…

1
B2B Marketing Strategies Reimagined: Mike Maynard on Storytelling, PR, and ABM Mastery (Ep. 30) 43:53

5M ago43:53

43:53

What does it take to thrive in today’s fast-changing B2B marketing landscape? In this episode of The Marketing Share, hosts Barb VanSomeren and Alec Cheung sit down with Mike Maynard, CEO of Napier Group, to explore the evolving intersection of PR, storytelling, and Account-Based Marketing (ABM). Mike draws on decades of experience in the B2B secto…

1
Building Better B2B Marketing: Chris Peer on ROI, Value Propositions, and KPIs that Drive Success (Ep. 30) 46:54

6M ago46:54

46:54

What does it take to craft marketing strategies that truly resonate in the B2B manufacturing space? In this episode of The Marketing Share, we sit down with Chris Peer, founder of SyncShow, to explore the power of ROI-driven marketing and how a well-defined value proposition can set your business apart. Chris shares his insights from his years of e…

1
Marketing Goes Back to the Future: Jeff Greenfield’s Guide to Winning at Attribution in a Cookieless World (Ep. 29) 46:08

6M ago46:08

46:08

What does the future of marketing look like in a world with fewer cookies and heightened privacy concerns? In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung interview Jeff Greenfield marketing expert and CEO of Provalytics to unpack the challenges and strategies reshaping today’s marketing attribution. Jeff shares his i…

1
Mastering Demand Generation: Scaling Strategies with Carly Botelho (Ep. 28) 34:33

6M ago34:33

34:33

Are you struggling to scale your demand generation efforts? In this episode of The Marketing Share, our hosts Alec Cheung and Barb VanSomeren chat with Carly Botelho, Director of Demand Generation at Intellimize, about practical tips on building and scaling demand generation from the ground up. Carly breaks down the key steps to get demand generati…

1
When Finance Meets Marketing: How New Marketing Leaders Can Build Strong Relationships With CFOs To Drive Company Success (Ep. 27) 43:48

8M ago43:48

43:48

As a new marketing leader, how do you ensure your creative vision aligns with the financial health of your company? In this episode, hosts Alec Cheung and Barb VanSomeren dive deep into the answer to this question with Darren Ferry, a fractional CFO and former GM, with over 20 years of experience working with startups and scale-ups across North Ame…

1
From Chaos to Clarity: Fractional CMO Andy Culligan on Strategic Execution, SDR Teams and Company Growth (Ep. 26) 46:04

8M ago46:04

46:04

In this episode of The Marketing Share, hosts Alec and Barb sit down with seasoned fractional CMO, Andy Culligan, to explore the complexities of modern marketing leadership. Andy breaks down why building an effective marketing team is more challenging than ever. With specialties like paid ads, content creation, and marketing ops under the marketing…

1
Marketing Attribution: Friend or Foe? with Tracy Sestili (Ep. 25) 33:21

9M ago33:21

33:21

Attribution in marketing refers to the process of assigning credit to various touchpoints along a consumer's journey that contribute to a desired outcome, such as a purchase or conversion. It's crucial for CMOs to grasp this concept because it provides clarity on which marketing efforts are most effective and justifies budget allocations. When CEOs…

1
The Biggest Mistake First-Time Marketing Leaders Make (Ep. 24) 14:51

9M ago14:51

14:51

There's a very common mistake that first-time marketing leaders tend to make. Unfortunately, you don't realize you're doing it till you find yourself on the defensive. In this episode, we talk between ourselves as co-hosts and marketing leaders ourselves about what we've learned regarding this blind spot, including why it happens and how to avoid i…

1
Marketing Leader Interviews: Leading for the First Time with Kyle Rutledge 33:40

11M ago33:40

33:40

In this Marketing Leader Interviews episode, meet Kyle Rutledge, a digital marketing professional with over a decade of experience across in-house, agency, and contract roles. Kyle shares his journey from a self-taught video producer to leading the marketing department of a seed stage SaaS startup. He offers valuable insights into the fast-paced wo…

1
Good Creative: What to Look For & How AI Is Affecting Agencies with Matt Kuttan 50:09

12M ago50:09

50:09

What exactly does a Creative Director do? And when should I consider hiring a marketing agency? In this episode, we get answers to these questions from Matt Kuttan, a creative director who has worked at many top marketing agencies and on a number of well-known brands. Matt discusses the Chief Creative Officer role and how marketing agencies have ch…

1
Industry Specialization in Content Writing with Janine Kelbach 31:50

1y ago31:50

31:50

Should I hire a good writer who can learn my industry, or turn an industry expert into a good writer? This is a common question many marketers face. In this episode, Janine Kalbach, owner of WriteRN, shares her insights on writing and marketing, particularly in specialized industries like hers (healthcare). Janine discusses her unique background as…

1
Marketing Leader Series: Getting a Startup from Zero to One with Mike Harmon 47:31

1+ y ago47:31

47:31

One of the big draws to working at an early stage startup is getting to build the marketing function from ground zero. However, the challenges are also significant. Competition is high, awareness is low, and winning often depends on a few good moves and the right focus. In this installment of our Marketing Leader Series, we speak with Mike Harmon, …

1
How Google's February 2024 Email Changes Affect Outbound Campaigns with Brandon Turnbull 20:11

1+ y ago20:11

20:11

This February 2024, Google (and Yahoo) will be implementing changes that affect email deliverability, especially to personal accounts. While B2B users won't be quite as impacted, these changes are good indicators of how large email providers continue to work to reduce spam. To help marketing leaders understand the impact of these changes on outboun…

1
Developing Executive Presence with Drew Saur 51:37

1+ y ago51:37

51:37

Managing a department requires more than broad functional or technical knowledge. You also need to convey intangible qualities such as leadership, authority, and influence. These often get described as “having executive presence.” However, what does this term really mean and how do you know if you have it? If you don't, how can you work to improve …

1
How to Measure and Track Your Brand with Jiri Boudal 51:37

1+ y ago51:37

51:37

Few leaders would argue the value of having a strong brand. Yet for CMOs, tying brand investment to performance has always been a challenge. We have used measures like aided and unaided awareness, but these can feel soft and at odds with the ground level priorities of an organization. Plus, many companies with low overall awareness have strong busi…

1
Connecting the Dots from Brand to Demand with Beth Hunsicker Parker 50:43

1+ y ago50:43

50:43

Branding is usually an understood and accepted marketing objective at the C-level. At the same time, demand metrics such as pipeline performance and funnel optimization are what most marketing leaders are measured against. Can marketing do both? Should they, especially if the company is earlier stage? In this first of two episodes on brand and dema…

1
The Marketing Recruiting Landscape 59:10

1+ y ago59:10

59:10

Building out your team is one of the most important things you’ll do as a marketing leader. Recruiters – whether internal or external – play a key role in the hiring process because of their direct involvement in finding and screening candidates as well as their general knowledge of the labor market. In this episode, we speak to Wes Lieser, a VP an…

1
The Evolution of ABM Through Use of Intent Data with Latane Conant 41:37

1+ y ago41:37

41:37

The ability to monitor for purchase intent is changing how marketers identify and engage with potential customers. Latane Conant, CMO of 6sense and author of "No Forms. No Spams. No Cold Calls." joins us to discuss how the use of intent data has not only elevated account-based marketing (ABM) but led to better marketing all around. She also shares …

1
10 Ways to Risk-Free Innovation with Tom Kuczmarski and Jake Sherman 50:40

1+ y ago50:40

50:40

Innovation is essential for successful companies. Yet, most struggle to prioritize innovation because of risk aversion and the fear of failure. As a leader, cultivating a culture of innovation requires that you develop resilience and a tolerance for risk. In marketing, this could look like entering a new segment where you have no brand recognition;…

1
Messaging for Complex Products with Marcy Freeman 35:48

1+ y ago35:48

35:48

One of the toughest tasks in marketing is crafting compelling messaging for complex products or services. Message too high and your audience will get mired in technical speak. Message too low and your audience will miss what's special and differentiated about your solution. Either way, the result is the same - low engagement and an under appreciati…

1
New Marketing Leader Series: Facing the Unknown w/ Jenn Guidry 43:16

1+ y ago43:16

43:16

When you step into that first marketing leadership role, it can be a bit like, “Great, I made it but… now what??” Because even if you’ve been working towards taking on leadership for some time and have been preparing for it, once you make it, there are many (even among experienced marketing leaders) who think, “Am I really ready for this? How am I …

1
How Marketers Gain "Unfair Mindshare" w/ Derek Weeks 53:40

2y ago53:40

53:40

Derek Weeks, CMO and community-led marketing expert, joins us to share a sneak preview of his new book, Unfair Mindshare. The book is a comprehensive guide to integrating three essential marketing orbits (product, brand, and community) to build engaging communities and generate exponential business growth. In the book, Derek recounts how he led a m…

1
Building an Authentic Community w/ Matt Heinz of Heinz Marketing 39:50

2y ago39:50

39:50

Communities can be such a rich asset to companies and marketing teams. The challenge is how to build one that feels authentic and engaging to members while still being valuable to the community’s creators or sponsors. In this episode, we hear from Matt Heinz from Heinz Marketing about how he started and manages CMO Coffee Talk, a community for Chie…

1
Your First Marketing Hire w/ Kenny Mazursky 39:57

2y ago39:57

39:57

For startups and early-stage companies, the question of when to bring on the first marketing hire can be a difficult one. Many founders have remarked that they probably should have hired marketing sooner. And when a marketing leader is eventually hired, that same leader faces a similar question - when to make the next hire and what role. Our guest,…

1
The Skinny on Paid Search 49:01

2y ago49:01

49:01

Paid Search is one of the most used digital ad strategies for driving traffic to a website. In this episode, we talk with Rob Bunting, a paid search specialist who has run these programs for hundreds of clients. We cover key aspects marketing leaders need to know such as when it makes sense to use PPC; how to estimate what kind of spending is neede…

1
Understanding Generative AI for Marketers w/ Nicole Leffer 47:41

2y ago47:41

47:41

Generative AI looks to be the latest technological advancement that could dramatically disrupt the way we live and work. Marketing leaders want to know how new tools like ChatGPT can and should be used, their impact on productivity and how best to guide their team members in developing their AI skill set. We talk with Nicole Leffer, a CMO with expe…

1
Outbound Email Marketing w/ Brandon Turnbull 47:39

2y ago47:39

47:39

Believe it or not, sending cold emails can be quite effective at generating leads for the top of your funnel. But using email in this way is quite different than using it for nurturing or drip campaigns. We talked with Brandon Turnbull, an email specialist who has been running outbound email campaigns to generate leads for years. We cover the key t…

1
Intro to The Marketing Share Podcast 5:54

2y ago5:54

5:54

Running a marketing department requires expertise in many domains, from positioning to demand generation to branding to martech and much more. As a business leader or a new department head, you may be an expert in one or more of those domains but usually not all of them. The Marketing Share podcast is meant to help close that gap. Listen to our fir…

1
Quiet Hiring for Growth Marketing 28:46

2y ago28:46

28:46

The term Quiet Quitting captured the silent but detrimental phenomenon of employees feeling so disengaged, disconnected and undervalued at work that they resort to performing only the bare minimum to meet their assigned responsibilities. It also spawned a correlating effect termed Quiet Hiring, where companies ask employees to temporarily take on n…

1
Navigating Crisis 50:37

2y ago50:37

50:37

Almost every company, at some point in time, will face a crisis situation, whether it be internally or externally triggered. While some companies have a dedicated communications or public relations department, it's not uncommon for marketing leaders to have these responsibilities fall under their domain. What can or should you do then when a crisis…

1
Secret to Sales and Marketing Success 45:27

2y ago45:27

45:27

For B2B marketers, one of the most important internal relationships to manage is with sales. While it is becoming more commonplace for marketing teams to have their performance tied in part to revenue, simply putting this metric in place isn’t enough. Having an impact on revenue requires strategic and tactical alignment with your sales counterpart.…

Podcasts Worth a Listen

Alec Cheung Podcasts

Podcasts Worth a Listen