Your marketing is only as strong as your understanding of your audience.

In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about how client personas should shape your content strategy, ensuring that every marketing effort speaks directly to your audience’s needs, challenges, and goals. Tune in for a real-world example of how a company refined its personas & content strategy to boost lead quality and close more deals.

What you’ll learn:

• The difference between REAL client personas vs. generic ICPs
• The three-pronged thought leadership strategy to structure content
• How continuous refinement keeps your marketing strategy relevant & effective

Episode Notes

• Your audience dictates your content—NOT the other way around. If you’re not creating content that speaks to their challenges, you’re wasting resources.
• Where do they get their information? Understanding where your audience consumes content (blogs, podcasts, LinkedIn, webinars, etc.) is key to a multi-channel approach.
• Content must serve a purpose. Thought leadership, lead generation, and sales enablement each require a different type of content.
• Messaging should be hyper-targeted. Different personas have different pain points, communication styles, and decision-making processes—and your marketing should reflect that.
• Your personas—and your content—should evolve. Business priorities shift, industries change, and marketing strategies must be flexible to stay effective.

Keywords

Client personas, content strategy, audience targeting, thought leadership, B2B marketing, sales enablement, ideal client persona (ICP), lead generation, multi-channel marketing, marketing personalization, messaging strategy, buyer behavior, inbound marketing, digital content planning, brand engagement, persona-driven marketing.

Episode Collateral

• Real Client Personas (Brochure): https://rpcgrowthstrategies.com/real-client-personas/
• Using Client Personas to Develop a Content Strategy (Blog): https://rpcgrowthstrategies.com/blogs/post/how-to-use-a-client-persona-to-develop-a-content-strategy/
• How to Develop a Client Persona (Blog): https://rpcgrowthstrategies.com/blogs/post/how-to-develop-a-client-persona/

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