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Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enable ...
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Branding in the Age of AI with Authenticity, Consistency, and Client-Defined Value
52:27
52:27
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In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and …
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How to Successfully Refresh Your Brand and Drive Growth
6:59
6:59
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In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results! Melissa shares actionable insights int…
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Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrat…
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How to Create Brand Awareness with Video Marketing, Social Media & GEO-Targeting
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4:03
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Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video mark…
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Do your clients truly recognize and resonate with your brand? In this foundational episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski clearly defines brand awareness and explores its vital role in driving business success, particularly within the competitive B2B tech landscape. Melissa breaks down how brand awareness extends b…
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Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true …
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Mastering LinkedIn to Generate High-Value Clients
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3:57
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LinkedIn is your greatest tool for attracting high-quality leads and strategic partnerships! In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable insights and her proven strategies for using LinkedIn effectively to expand your network, engage with decision-makers, and generate new client opportunities—a…
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Learn Rogo's proven framework for crafting powerful, client-centric thought leadership content that generates engagement and drives results. Melissa reveals the critical difference between generic content and targeted thought leadership, and shares practical strategies to deeply connect with your ideal clients by addressing their unique goals and c…
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Your marketing is only as strong as your understanding of your audience. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about how client personas should shape your content strategy, ensuring that every marketing effort speaks directly to your audience’s needs, challenges, and goals. Tune in for a real-world e…
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How Real Client Personas Drive Sales & Growth
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4:33
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Most businesses build Ideal Client Personas (ICPs) based on assumptions. But what if that’s the biggest mistake in your marketing strategy? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski breaks down why guesswork leads to wasted marketing efforts and missed sales opportunities and how to build personas based on rea…
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RevOps = Predictable Revenue & Scalable Success Companies that fully integrate marketing & revenue operations see a 25% increase in qualified leads and a 50%+ inbound deal rate! In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks with Jon McGinley, President of CLIMB Marketing, Sales & Advisory Services, about why…
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Leads are coming in, but nothing’s clicking. Sales and marketing feel disconnected. Sound familiar? Your leads aren’t the problem. Your lack of structure is. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares a powerful case study on lead mapping where a SaaS company went from a disorganized, fragmented database…
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Bringing a groundbreaking product to market is one thing—turning it into a revenue-generating success is another. In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares an exclusive case study on how a legal tech startup transformed its vision into reality using strategic marketing operations. Here’s what you’ll lea…
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In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about the critical role of website integrations in scaling B2B businesses, particularly for mid-market companies expanding through acquisitions. Melissa unpacks the often-overlooked yet essential steps to ensure a seamless digital ecosystem, maintain brand integr…
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This episode of The Marketing Phoenix Podcast unveils the power of analytics & KPIs to get measurable sales success. Do you feel overwhelmed by the amount of data your campaigns generate? This episode gives you a laser-focused outline of the KEY metrics you need to be looking at to achieve lasting success through your marketing campaigns. You'll le…
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Why Investors Should Care About Revenue Operations
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5:48
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Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy. Tune in to know more about how a strong Revenue Operation str…
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Series: Marketing Operations Topic: Marketing Operations In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski dives deep into the world of Marketing Operations (Marketing Ops). Marketing Ops is much more than a buzzword; it's the engine that streamlines your marketing efforts and delivers measurable results. You'll learn: What Marke…
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2025 Kickoff of The Marketing Phoenix Podcast
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In this inaugural episode of 2025 for The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski takes us on a journey through her 31-year career in law, 20 years in B2B tech sales and marketing, and her entrepreneurial endeavors. Melissa shares the inspiration behind relaunching the podcast and provides a sneak peek into RPC Strategies’ 2025 Gr…
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How to Use AI in Legal Marketing and Sales
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In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Jody Glidden, Founder & CEO of Postilize, and Josh Lida, Senior Associate at Shendell & Pollock, PL, as they discuss leveraging AI for legal marketing success. Watch the Youtube video here: https://youtu.be/ZuKG-l7Rk0A?si=IVZA_Nx0i9NzeXJN. This Marketing Phoeni…
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In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Isha Marathe, Law & Technology Reporter for ALM Media, to discuss an article she recently wrote that set-in motion a movement, calling out the proverbial “Boys Club” and championing Women in Legal Tech and AI. The episode covers the following topics: The motiva…
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In this episode of the Marketing Phoenix Interview Series, Melissa Rogozinski interviews Joy Holley, attorney and legal technology consultant, to discuss her two recent articles for eDiscovery Today: "In Support of Optimism: Women in eDiscovery Should be on the Main Stage at AI Conferences" and "On the Main Stage: Women in eDiscovery Should be Feat…
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How Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive Sales
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38:18
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In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting. The episode covers the followi…
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How AI Unleashed an Inferno in Legal Tech
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In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Stephanie Wilkins, Editor-in-Chief of Legaltech News, to discuss the current impact of AI on legal tech and legal marketing. The episode covers a range of topics, including: How AI is being used in legal tech to create efficiencies and meet client demands Why investors …
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How Technology and AI Have Changed Law Firm Marketing
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29:38
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In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Steve Salkin, Editor-in-Chief of Law Journal Newsletters, to discuss post-pandemic growth strategies for law firms and the current impact of AI on legal marketing. The episode covers a range of topics, including: How marketing and business development should work togeth…
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In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech. The episode covers a range of topics, including: What makes legal tech such a dynamic and exciting industry for investors? What is an investor really looking for to de…
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