From Military to Teacher to Six-Figure HighLevel Developer: Jacob Radcliffe's Blueprint

What happens when a K-5 tech teacher discovers HighLevel and feels divinely led to dive in headfirst? You get Jacob Radcliffe—one of the quietest, most brilliant builders in the HighLevel ecosystem, and the mind behind countless systems running major white label brands.

Jacob's path is anything but traditional. Military vet. Elementary school teacher. Self-taught programmer. HighLevel Developer Partner. Head of Engineering at Skipio. And oh yeah—he was making more as a HighLevel affiliate than as a full-time teacher, all while doing consulting work on lunch breaks and after hours.

In this episode, Jacob opens up his entire playbook:

✅ How he discovered HighLevel through a cousin's post and knew instantly he had to go all-in
✅ Why he chose the "build & leave" consultant model instead of running a full-service agency
✅ How the HighLevel affiliate program's 40% recurring commission changed his family's life
✅ Using AI 3-4 years ago as a personal teacher to compress his learning curve
✅ Building low-code tools on Make, Zapier & Pabbly that eventually became his software company
✅ Why The Marketer's Toolkit saves him massive development time on every build
✅ How he embeds his own custom apps inside The Toolkit to deliver premium solutions faster
✅ The difference between being a marketing automation CONSULTANT vs running an AGENCY
✅ Why he doesn't manage clients—he builds, collects the affiliate, and moves on

This is NOT a hype episode. Jacob gets honest about the realities of scaling, the power of catching the wave at the right time, and why tools like The Marketer's Toolkit are non-negotiables for developers who want to deliver faster and charge more.

If you're a consultant, developer, or agency owner in the HighLevel space—or if you're thinking about jumping in—this conversation will shift how you think about positioning, business models, and building a six-figure income without burning out.

Want to build like Jacob?

Check out The Marketer's Toolkit at https://themarketerstoolkit.com

Created by Tom Bristol, The Marketer's Toolkit is the developer's dream for anyone serious about HighLevel. It's trusted by 1,000+ agencies and consultants to unlock advanced customizations, embed custom apps, and transform standard HighLevel setups into white-label powerhouses.

✨ Custom UI components (buttons, modals, sliders, flyout menus)
✨ Advanced workflows and pre-built automations
✨ Interface customization (rename features, hide sections, add menus)
✨ Developer-friendly embedding for custom apps
✨ Tools that let you make HighLevel TRULY yours

Stop reinventing the wheel. Let The Marketer's Toolkit handle the heavy lifting so you can focus on high-value builds and premium clients.

Mentioned in this episode:

• HighLevel Affiliate Program (40% recurring commission)
• HighLevel Developer Partner Program
• The Marketer's Toolkit by Tom Bristol
• Marketing Automation Consultant vs Agency Model
• Custom App Development with HighLevel
• Curated Services & Curated Apps
• Skipio (text messaging & voice AI platform)
• Make, Zapier & Pabbly Integrations

About Jacob Radcliffe: Jacob is the owner of Curated Services (consulting) and Curated Apps (software development), and serves as Head of Engineering at Skipio. A HighLevel Developer Partner for 3+ years, Jacob has built systems for major white label brands and powerhouse agencies across countless industries. His journey from K-5 teacher to leading engineering teams is proof that you don't need a traditional path to build an incredible career in this space.

About The Marketer's Toolkit In The Spotlight Series: Hosted by Virginia Scheuer, this series showcases the brilliant builders, developers, and consultants behind some of HighLevel's most impressive systems. These aren't your typical "guru" interviews—they're deep dives into real strategies, real builds, and real businesses that are thriving in the HighLevel ecosystem.

Subscribe for more builder stories, HighLevel strategies, and toolkit deep dives!

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