Ep 701: Creating Educated Buyers with Jamar Diggs

The Maker's Playbook

Content provided by Rebecca Ickes Carra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Ickes Carra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

2M ago 1:09:25

MP3•Episode home

Send us a text

Most makers think YouTube means teaching their craft or competing with influencers for millions of views—but what if the real power lies in creating educated, confident buyers who value your work before they ever click "purchase"? Jamar Diggs, YouTube consultant and creator of the Low Lift Club, reveals how service providers and product makers can leverage YouTube not for viral fame, but as a strategic lead generator that transforms browsers into invested customers. When makers shift from accidentally teaching their techniques to intentionally showcasing their process and educating buyers on product value, they create a sustainable system where old videos continue attracting qualified customers months or even years later—turning YouTube into a working asset rather than another exhausting content treadmill.

Jamar will be joining us in The Community on September 23rd for a masterclass called "How to Track What Matters Online." Because while we're talking about YouTube strategy in this conversation, the bigger question many of us face is: how do we actually know what's growing our business? Or put more simply: How do we know what’s working? Come join us inside of The Community for this masterclass as well as access to our ever growing library of masterclasses by clicking here: makersplaybook.com/community

Love this podcast? Support an episode! Click here to learn more.

Follow The Maker's Playbook on Instagram @themakersplaybook
Have questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com

Chapters

1. Introduction and Cold Open (00:00:00)

2. Jamar Diggs (00:00:00)

3. Meet Jamara Diggs: YouTube Consultant (00:06:20)

4. Leveraging YouTube for Business (00:06:33)

5. The Importance of Client Referrals (00:06:50)

6. Understanding Social Media Strategy (00:08:04)

7. The Concept of Tripwires (00:12:27)

8. Creating Educated Buyers (00:27:08)

9. The Value of Visual Representation (00:34:01)

10. Balancing Personal Life and Creative Work (00:36:04)

11. Introduction to the Low Lift Club (00:36:22)

12. Creating Engaging Content with Minimal Effort (00:37:02)

13. The Power of Customer Engagement (00:37:51)

14. Leveraging YouTube for Business Growth (00:39:34)

15. Understanding the Value of Video Assets (00:40:47)

16. The Importance of Searchability on YouTube (00:42:24)

17. Creating Educational and Lifestyle Content (00:44:59)

18. Building a Strong Brand Through Video (00:46:11)

19. Tracking and Analyzing Your Efforts (00:50:46)

20. Engaging with Your Audience (00:55:25)

21. Promoting Your Products Effectively (01:00:33)

22. Conclusion and Final Thoughts (01:03:13)

176 episodes

#Entrepreneur #Arts #Business #Rebecca Ickes Carra #Podcasting Education #Ceramic #Pottery #Making A Living As An Artist #Life Of An Artist #Photographing Pottery #Photographing Art