Welcome to "The Maker Connect Podcast” hosted by Matt Despins. In this episode, Matt Despins and Will Aitken Co-Founder of Lavender, dive into the world of negotiations and sales, sharing their own experiences and offering practical tips to help sales professionals improve their success in closing deals.

Matt brings eight years of sales experience and a focus on creating content to help sellers excel in various aspects of the sales cycle, while Will's expertise lies in negotiation strategies and sales enablement. They discuss the importance of preparation, the art of building trust, the role of integrity in sales, and the potential pitfalls of relying too heavily on AI and automation in the sales process.

With their engaging and authentic storytelling, Matt and Will provide valuable insights and actionable advice that will help salespeople close deals more effectively. If you're looking to enhance your negotiation skills and achieve better results in closing deals, this episode is a must-watch. Don't miss out on this valuable resource for all B2B sellers. Subscribe to The Maker Connect YouTube channel to access this and other captivating videos. Get ready to boost your sales game and take your closing skills to the next level!