In this captivating and engaging YouTube video, negotiation expert Alex Passon reveals the power shift in Kodak's dominance. Hosted by Matt Despins from The Maker Group, and featuring Alex Passon, co-founder of Forklift Data, this video offers a rare glimpse into the world of negotiations.

With over 15 years of experience as a business analyst and buyer for Target, Alex shares his journey and the importance of negotiations in his career. From negotiating multi-year leases with Kodak to navigating the shift in power dynamics in the age of digital photo frames, Alex provides valuable insights and lessons learned.

Throughout the video, Matt and Alex discuss the key factors in successful negotiations, including the role of acronyms and buzzwords, the importance of authenticity and having fun, and the significance of corporate strategies being aligned. They also delve into the power dynamics between retailers and suppliers, the role of negotiation teams within organizations, and the differences in negotiation strategies between the retail side and the supplier side.

One of the major themes explored in the video is the need for proper planning, preparation, and disciplined negotiation processes. Matt and Alex highlight the importance of data-driven decision making and the role of tools like Maker Connect in driving successful negotiations. They emphasize the need for collaboration, trust, and benevolence in negotiations, as well as the significance of having a solid negotiation playbook and a proactive approach.

In addition, the video touches on the portrayal of negotiations in movies versus real-life negotiations, highlighting the need for preparation and analytics rather than dramatic confrontations. Matt and Alex also address common fears and areas for improvement in negotiations, such as the fear of looking stupid or underprepared.

In closing, Alex offers valuable advice for negotiating professionals, emphasizing the importance of checking one's ego, building relationships outside of work, and always being prepared. This is a must-watch for anyone looking to uncover the secrets of successful negotiations and gain valuable insights from industry experts. So sit back, relax, and prepare to learn from the best in the field of negotiations.