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S15 E03: Aerin Lauder, Founder and Creative Director of AERIN
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Scott Kerr speaks to Aerin Lauder, founder and creative director of luxury lifestyle brand AERIN, about launching her own business in 2012 after a 25-year stint at Estée Lauder, the beauty empire founded by her legendary grandmother. Aerin discusses why she launched her eponymous brand, the ways she's continually inspired by Estée's life and career, and why the AERIN brand story appeals to consumers. She also talks about her desire to build a great American luxury brand, collabs with Mark Cross and William Sonoma, and how she stays on top of changing customer preferences and digital trends. Plus: How her passion for flowers blossomed into a Rizzoli coffee table book "Living With Flowers".
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Featuring: Aerin Lauder, Founder and Creative Director of AERIN (aerin.com)
Host: Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected: [email protected]
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!
169 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 18, 2025 05:18 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 497135988 series 2663828
Scott Kerr speaks to Aerin Lauder, founder and creative director of luxury lifestyle brand AERIN, about launching her own business in 2012 after a 25-year stint at Estée Lauder, the beauty empire founded by her legendary grandmother. Aerin discusses why she launched her eponymous brand, the ways she's continually inspired by Estée's life and career, and why the AERIN brand story appeals to consumers. She also talks about her desire to build a great American luxury brand, collabs with Mark Cross and William Sonoma, and how she stays on top of changing customer preferences and digital trends. Plus: How her passion for flowers blossomed into a Rizzoli coffee table book "Living With Flowers".
.
Featuring: Aerin Lauder, Founder and Creative Director of AERIN (aerin.com)
Host: Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected: [email protected]
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!
169 episodes
All episodes
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