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2256: When It Makes Sense To Overpay For Advertising

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Manage episode 518874279 series 3558237
Content provided by Rich Harshaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Harshaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Okay, we're back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended up paying more for radio for this client in this market than he's paid for any radio anywhere, ever… but as you can imagine, there's a good reason… which Rich will explain in detail. But just because he paid a lot, don't assume that he didn't get a good deal. Confused? As you'll hear… media buying is a supply and demand game… when supply is low, prices go high. Then you have to decide what your options are. If there aren't any good options… well… I think you can see where this is going.

  continue reading

2268 episodes

Artwork
iconShare
 
Manage episode 518874279 series 3558237
Content provided by Rich Harshaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Harshaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Okay, we're back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended up paying more for radio for this client in this market than he's paid for any radio anywhere, ever… but as you can imagine, there's a good reason… which Rich will explain in detail. But just because he paid a lot, don't assume that he didn't get a good deal. Confused? As you'll hear… media buying is a supply and demand game… when supply is low, prices go high. Then you have to decide what your options are. If there aren't any good options… well… I think you can see where this is going.

  continue reading

2268 episodes

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