Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
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Rich Harshaw Podcasts
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.By Rich Harshaw
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Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about Level 10 Contractor’s Secret Sauce: Identity. You’ve been listening to Rich talk about Identity for a million years now on this podcast… And he’s been talking about it for a lot…
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2196: Video-Based Follow-Up Tool That's A Game-Changers
41:55
41:55
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41:55Rich and Chad Morgan discuss Quick Page, a video-based follow-up tool transforming contractor sales. They reveal how personalized video builds trust, boosts engagement, and closes more deals faster than traditional methods.By Rich Harshaw
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2195: TBT: Home Show Strategies and Big Bill
16:05
16:05
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16:05It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’ve pulled out one of Rich’s old “Open Forum Webinars” where members could participate and ask any question they want. In this episode, a contractor has committed $2,000 for a home show, and wants to find the best way to maximize her investment the…
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In this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Surge marketing event is transforming the way contractors generate and close leads, with proven strategies that deliver 200–500 qualified leads every month. From real-world success stories to actionable…
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2192: Entrepreneurship 101: What Do You Want To Be When You Grow Up?
39:53
39:53
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39:53This episode is the first in a series of 3 talks that Rich gave and recorded at a recent conference he spoke at. Instead of focusing on marketing, he instead decided to focus on what it takes to be successful as an entrepreneur. Today’s episode is Entrepreneurship 101.By Rich Harshaw
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2192: 5 Ways To "Wall Drug" Your Prospective Customers
24:22
24:22
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24:22Another Monday means it’s time for another installment of our “5 Ways To Monday” series… We’re going to visit Wall Drug… that middle-of-nowhere tourist trap somewhere in South Dakota that has a million billboards that try to coax you to stop and buy a doughnut or look at their dinosaurs. If that all sounds weird, just listen to podcast #576 from Ap…
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It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.By Rich Harhsaw
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Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about online reviews. Everybody knows that online reviews are super duper extra important, right? Well then why do we see so many contractors and so many websites that either don’t ha…
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2189: Sales Leadership: How to Flip The 80/20 Rule in Your Favor
51:29
51:29
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51:29Rich interviews Chuck Thokey of Top Rep about scaling remodeling companies through stronger sales leadership and coaching. They discuss shifting from owner-driven sales to professional teams, proactive versus reactive management, modern training methods, and Top Rep’s innovative AI sales simulator that sharpens skills, boosts closing rates, and dri…
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2188: TBT: Why Proximity Mailers Don't Work, And How To Fix Them
19:39
19:39
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19:39It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just…
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2187: Easy & Inexpensive Way To Significantly Increase Repeat & Referral Business
52:25
52:25
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52:25This discussion with the founder of gFour marketing, Brian Kaskavalciyan, is all about how to use follow up emails, texts, and mailers to MASSIVELY increase repeat & referral business. Rich gets really worked up about this… and at the end, he basically says you are, well, stupid… if you don’t take Brian up on his services. That’s a bold claim… take…
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2186: An Amazing Online Resource for Roofers and Other Contractors
45:38
45:38
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45:38Rich interviews Heidi Ellsworth, founder of Roofer’s Coffee Shop, an online community for contractors. They discuss its evolution from classifieds to a multimedia hub offering podcasts, webinars, articles, directories, and forums. Heidi also shares insights on women in roofing, industry innovation, and expanding into specialized “coffee shop” platf…
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2185: 5 Ways To Provide Social Proof To Your Prospects
17:21
17:21
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17:21Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today’s topic: Social Proof. What we’re talking about here is showing people that OTHER people who have used you actually LIKE you… here’s how to get it done.By Rich Harshaw
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It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.By Rich Harshaw
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Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about search engine optimization, most commonly known as SEO. This includes coding and content put in place on your website to get Google’s attention so Google serves you up to their …
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2182: You First Have To Make People Want to Listen
18:31
18:31
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18:31If you’ve read the book, Unlocking Unlimited Lead Flow, then this will be very familiar to you. This is the story of the 172 hardwood dowel rods… going way, way back to the very beginning of Rich’s career, and his client who made pool tables, air hockey tables, and video game cabinets, Dynamo. This version of the story has a few extras not found in…
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2181: TBT - Incentive Programs for Referrals
31:37
31:37
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31:37It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going back in time to December, 2012… and if memory serves, that’s when the world was supposed to end because of the Mayan Calendar, or something… Rich sounds awfully calm in the face of impending doom as he discusses creating incentive program…
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2180: Marketing Matters 56: How I Grew Net Profit from 5% to 15%+ in 3 Years
42:43
42:43
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42:43Rich Harshaw talks with Tim Brown Jr. of RGS Exteriors, discussing the strategic makeover that elevated net profit from 5% to 15% in just three years. They unpack actionable tactics, mindset shifts, and operational strategies tailored for remodeling pros aiming for sustainable, high-margin growth.By Rich Harshaw
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2179: Keynote Replay - Generating Online Leads - GAF Phoenix
1:01:08
1:01:08
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1:01:08Rich’s keynotes energize contractors to “make the jump” to $10 million+. He lays out identity-based websites, top-rank SEO, guaranteed PPC leads, and strategic radio/TV media—all integrated to deliver real lead volume, differentiate brands with precision and passion, and empower sustained, market-dominating growth.…
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2178: 5 Ways To Make Your Website Content More Diggable
22:29
22:29
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22:29Another Monday means it’s time for another installment of our “5 Ways To Monday” series… There are a few building blocks of the Level 10 philosophy that just never change… that you can take to the bank. Identity, Engaging Content, and Farming are three that come to mind. And also Diggable content. Yes, you have to have interesting, relevant ENGAGIN…
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2177: Words Have DIfferent Meanings On Different Levels
40:04
40:04
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40:04It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.By Rich Harshaw
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2176: Topic Showcase: Injecting Fun Into Your Marketing
31:11
31:11
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31:11Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, it’s all about Fun! Specifically, it’s a challenge to you to find ways to make doing business with your company more exciting and pleasurable! It’s not only possible, it might actually be a b…
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2175: Dealing With Crummy Internet Lead Services
9:14
9:14
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9:14Have you ever bought leads from Home Advisor or Modernize or similar companies? How’d it go? If you’re like most companies--not all that well. But there is a small group of contractors out there who have cracked the code and are making money hand over fist from what Rich calls “aggregated” leads… and in this episode, he covers both the pros and con…
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2174: TBT - Canvassing Strategies That Work
16:18
16:18
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16:18It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we dig deep into the archives for a webinar Rich did on Canvassing in 2013. The information is still good… he covers why traditional canvassing approaches can be problematic, and three different ways to approach it that might be better and more effec…
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Rich frequently talks on the podcast about the importance of building your brand; today Rich is going to talk about raising your prices so you can AFFORD to build your brand. He’s going to share the story of the Ignition Code--which is all about having the swagger that comes with KNOWING you’re the best. When you get there, it’s time to raise those…
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Have you ever thought about running a contest in your business as a lead generator? You know, like a sweepstakes… or a giveaway? As you’re about to hear, contests can be very effective--if you have the right tools and the right plan in place. On the podcast, Rich is going to give you some quick tips on how to run a contest.…
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2171: 5 Ways to Reach Out To Previous Customers
14:40
14:40
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14:40Everybody knows that reaching out to your existing customer base is a great way to generate incremental sales… but for many contractors, it’s one of those “should do” things that they never really get around to. Consider today’s podcast a little nudge in that direction… a little inspiration to get you moving.…
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It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.By Rich Harshaw
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Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we talk about referrals. We love referrals--love them!---which is why we practically beg every customer for a list of friends and family, understanding that if we could leverage this social proof…
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This podcast is an answer to an email that Rich received recently from a podcast listener about landing pages. It seems that RIch had mentioned on a webinar that he prefers to send web traffic to landing pages that are on your main website… as opposed to some conventional wisdom that says you should have stand-along landing pages. What’s the best w…
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It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, Rich walks you through the website home page identities of 25 different remodeling companies in rapid-fire format. If you’ve ever listened to Rich talk about the concept of Identity and wanted to see examples, well, here’s your big chance.…
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2166: Two Recent Poo Poo Platters With Steaming Fresh Turds
22:08
22:08
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22:08It’s one of Rich’s least favorite but most passionate topics today--the poo poo platter! This is a crappy radio or TV proposal that a TV or radio station will send over to a local contractor, hoping that they will sign it without really understanding what it is they are buying. Rich has had a couple of these sent his way recently for evaluation, wh…
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2165: Webinar Replay: Measuring KPI's for Growth and Profit
1:05:18
1:05:18
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1:05:18Unlock the secrets to explosive business growth with Gary Cohen of CCN. “Managing KPIs” distills complex metrics into simple, actionable steps. Learn how to track what matters—boost revenue, optimize profits, and scale your operations—all in just a few minutes. A must-watch for entrepreneurs serious about measurable success.…
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2164: 5 Ways to Cash In On Information Offers
23:00
23:00
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23:00Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Rich is going to talk about information offers. That’s when you put an offer in your advertising for people to request a free report of some kind… you know, instead of just calling in to set an appointment. Information offers cause leads to go up… but a lot of …
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It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.By Rich Harshaw
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2162: Topic Showcase: Proximity Marketing
25:02
25:02
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25:02Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. Here, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors. We’re talking proximity marketing strategies to incept your brand and brand promise---your identity as …
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2161: The Future of AI Call Center Management Is Here Right Now
44:27
44:27
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44:27AI call center technology just got 30-50x smarter. Balto CEO Mark Bernstein reveals how their real-time AI coaching transforms call center reps into closers while they're talking to customers. Unlike voice bots that make people hang up, this human-in-the-loop system provides instant answers, automated note-taking, and edge case solutions. Starting …
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It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re dipping into the archives clear back to 2012 when Rich did a webinar where he breaks down a book called “The Power of Habit” by Charles Duhigg. It’s a good book, and therefore, a good webinar/podcast… as Rich distills the most important parts f…
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2159: Marketing Matters - 55 - Telling Your Story & Building A Stellar Reputation (Abby Bender)
40:12
40:12
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40:12Abby Bender reveals how she built Abby Home from startup to $15M using strategic TV marketing, storytelling, and her signature "I know a girl" tagline. Learn her exact playbook: 15-second TV spots, triple-pane window sales strategies, brand ambassador programs, and OTT advertising tactics that captured 27% market share in Milwaukee's competitive co…
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2158: The Lost Art of the Information Offer
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12:14
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12:14Okay, so you might be looking at the title of this podcast and be thinking, “what the heck is an information offer?” What we’re talking about is in your advertising… instead of ONLY asking people to call in and set appointments… or only calling in to take advantage of some promotion or sale that you’re running. ALSO giving people an option to reque…
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2157: 5 Ways to Come Up With Ideas For Engaging Blog Posts
21:13
21:13
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21:13Another Monday means it’s time for another installment of our “5 Ways To Monday” series… You know you need to write engaging blog posts… I mean, Rich has only talked about engaging content as the cornerstone of your website and SEO about a million times… but the question is: How do I come up with IDEAS for engaging content? Rich is here to shed som…
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2156: How To Slow Down Time As We Get Older
32:59
32:59
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32:59It·s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.By Rich Harshaw
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This Topic Showcase episode compiles highlights from 2000+ Level 10 Contractor podcasts, focusing on post-rejection sales strategies. Rich explores how to follow up after homeowners say no, turning rejections into future sales through persistence and education. Today, learn non-intrusive follow-up methods, hear from a CEO on effective programs, and…
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2154: Friday Rant: Don't Let Perfect Be The Enemy of Good
18:24
18:24
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18:24Fair warning, today’s podcast has some elements of being political in it… but the message itself isn’t political at all. It’s about kindness, empathy, and compassion… and how to give yourself and others permission to be less than perfect. This will be helpful in both your personal life and your business life.…
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Everyone knows online reviews are crucial, yet many contractors either lack them entirely or treat them as afterthoughts. Rich explores why reviews are game-changers across platforms like Amazon, App Store, and travel sites, then applies these insights to contracting businesses. Drawing from a relevant webinar, he demonstrates how strategic review …
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2152: PowerChat Podcast - Why Operation Lead Surge?
35:01
35:01
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35:01This podcast covers Operation Lead Surge, a major remodeling industry marketing event featuring 88 marketing ideas. The preview webinar focuses on magnetic identity building strategies, seven lead generation methods producing 200-500+ monthly leads, and conversion engines that stop profit leaks. The two-day Philadelphia event in September offers ta…
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2151: How To Make a Fortune By Making No Profits
13:28
13:28
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13:28The discussion explores how companies can sacrifice short-term profits to accelerate growth and generate larger future profits. Amazon serves as the prime example of this strategy, successfully forgoing immediate profitability to reinvest in rapid expansion. This approach allows businesses to scale faster and ultimately achieve greater long-term fi…
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2150: 5 Ways to Improve Your Speed To Lead
28:59
28:59
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28:59This podcast features Rich Harshaw and Tim Mush discussing five ways to improve speed to lead for contractors. Key strategies include: optimizing website conversion ability, testing response times regularly, routing leads to CRM with real-time alerts, communicating immediately through multiple channels (phone, email, text), and adding chat function…
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2149: 10 Ideas For Service In Your Local Community
44:44
44:44
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44:44It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.By Rich Harshaw
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