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2217: Determining The Size of the Farm And Deciding Where To Start

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Manage episode 510324095 series 3558237
Content provided by Rich Harshaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Harshaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is all about Farming. As in advertising farming. As in… radio and television advertising that is designed to nurture the audience over time so that they automatically know to call you whenever they decide that they need whatever it is that you sell. Rich is going to walk you through the process of determining how big your “farm” is… each TV station and each Radio station is compared to a piece of land--some big and some small, depending on the audience size and associated cost to reach them. Rich will show you how to figure out how big the entire farm is, so that you can then choose which pieces and parcels of land within that farm to start, well, farming.

  continue reading

2218 episodes

Artwork
iconShare
 
Manage episode 510324095 series 3558237
Content provided by Rich Harshaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Harshaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is all about Farming. As in advertising farming. As in… radio and television advertising that is designed to nurture the audience over time so that they automatically know to call you whenever they decide that they need whatever it is that you sell. Rich is going to walk you through the process of determining how big your “farm” is… each TV station and each Radio station is compared to a piece of land--some big and some small, depending on the audience size and associated cost to reach them. Rich will show you how to figure out how big the entire farm is, so that you can then choose which pieces and parcels of land within that farm to start, well, farming.

  continue reading

2218 episodes

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