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2188: TBT: Why Proximity Mailers Don't Work, And How To Fix Them

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Manage episode 504305462 series 3558237
Content provided by Rich Harshaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Harshaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said “we’re in your neighborhood.” Suffice it to say, he wasn’t thrilled with that, so he gave them some advice as to what might work better.

  continue reading

2192 episodes

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iconShare
 
Manage episode 504305462 series 3558237
Content provided by Rich Harshaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Harshaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’re going to join Rich on what they used to call their Tuesday Morning Ad Clinic; a client with a Siding Company asks Rich to critique some neighborhood mailers they got from their manufacturer… and when Rich took a look, the mailers basically just said “we’re in your neighborhood.” Suffice it to say, he wasn’t thrilled with that, so he gave them some advice as to what might work better.

  continue reading

2192 episodes

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