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2159: Marketing Matters - 55 - Telling Your Story & Building A Stellar Reputation (Abby Bender)
Manage episode 498591498 series 3558237
Abby Bender reveals how she built Abby Home from startup to $15M using strategic TV marketing, storytelling, and her signature "I know a girl" tagline. Learn her exact playbook: 15-second TV spots, triple-pane window sales strategies, brand ambassador programs, and OTT advertising tactics that captured 27% market share in Milwaukee's competitive construction industry.
2187 episodes
Manage episode 498591498 series 3558237
Abby Bender reveals how she built Abby Home from startup to $15M using strategic TV marketing, storytelling, and her signature "I know a girl" tagline. Learn her exact playbook: 15-second TV spots, triple-pane window sales strategies, brand ambassador programs, and OTT advertising tactics that captured 27% market share in Milwaukee's competitive construction industry.
2187 episodes
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