The Less Desirables Recorded in The Omniverus Studios at Liberty Plaza.

In this lively episode of The Less Desirables, hosts Tim and Bethany welcome a special guest, Suzy Fielders, the driving force behind Twin City Talk, a podcast celebrating the people and stories that shape Winston-Salem. Suzy shares how her passion for storytelling as a writer evolved into creating a podcast that captures the voices and experiences of residents who live, work, and play in the city.

The conversation flows into a candid look at marketing and the challenges of keeping up with ever-changing trends and algorithms. Suzy explains the importance of authenticity in marketing and staying true to a brand’s voice, rather than chasing quick fixes. She and Tim discuss how Such-N-Such Media offers podcasting as a marketing service, reflecting on the growth and recognition Twin City Talk has already received, including an award as best local podcast.

The episode wraps up with personal reflections, favorite local spots, and a bit of humor about emojis and generational gaps in digital communication. It’s a warm, behind-the-scenes glimpse into the people behind the mics, their passion for Winston-Salem, and how storytelling, whether through podcasts or marketing, helps build a deeper sense of community.

Special thanks, as always, to Omniverus General Contractors, Top Leaf Cigar Lounge, Soft Golf, Xia’s Asian Tapas, What Da Pho, Coffee Park Airstream, and X1 Communications.
“Kids Going to War” by Pine Street is the song of the week.