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Pete Case on How Enduring Client-Agency Partnerships Build Better Brands
Manage episode 519221780 series 3351635
Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Audi and Carling Black Label thrive.
“Trust is the most important ingredient. It’s what allows us to put new, untested ideas in front of clients.”
Key insights include:
- How longevity fuels creativity and commercial success.
- Why trust leads to braver, more effective work.
- Lessons in leadership and purpose from Pete Case.
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