Struggling to compete for top talent without breaking the bank? In this game-changing episode of The KeyHire Small Business Podcast, host Corey Harlock sits down with Anthony Markey, owner of the Markey Agency, to reveal a counterintuitive strategy that sounds too good to be true—but isn't.

The challenge in today's environment is that small business owners often face an impossible choice. Either they offer competitive benefits to attract quality talent (which can be expensive) or risk losing their best employees to companies with better benefits packages. Anthony shares his expertise on leveraging innovative wellness benefit structures and strategic benefit planning to create a win-win scenario where employees can see increased take-home pay while employers potentially reduce overall costs.

Whether you're facing small business challenges with retention, looking to enhance your workplace culture, or seeking innovative approaches to entrepreneurship, this business podcast episode delivers strategies you can implement immediately. Don't miss these insights that could transform how you approach benefits and talent management.

Key Takeaways:

• Strategic benefit structures create opportunities: Properly designed wellness benefits can potentially increase employee net pay while reducing employer costs through various mechanisms

• Shop your benefits annually: Loyalty to brokers often results in overcharging by thousands per employee, making regular competitive reviews essential for small business leadership

• Wellness benefits drive engagement: Employees participate more actively when benefits directly impact their financial outcomes, leading to healthier teams and reduced sick days

• Fiduciary responsibility is expanding: Companies over 100 employees already face legal requirements to secure best-value benefits, with smaller businesses likely following suit

• Listen to employee feedback: Workers often share information about competitors' benefits that can guide your talent acquisition strategy

🔗 Connect with the Experts:

• Learn More About Anthony: https://ikag.me

• Check out our sponsor: https://bit.ly/CS-KeyHire

• Be KeyHire's Next Success Story: https://bit.ly/KHSuccess

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Visit our website at https://www.keyhire.solutions/the-keyhire-podcast for more content.

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