We’ve all seen flashy testimonials that shout about $50K launches or $10K months. But most of us don’t have case studies like that—and honestly, even if we did, would they really convince someone that our offer is right for them? Probably not.
In this episode, sales content coach Jocelyn Montemarano breaks down why case studies are the most underutilized (and most powerful) sales tool in your business. She shares her signature “three types of case studies” framework, the Rent the Runway analogy that will completely shift how you think about client stories, and the simple systems you can use to start creating case studies—even if you’ve never tracked a single result before.
Whether you’re tired of relying on screenshots and testimonials, or you want a more grounded, trustworthy way to convert clients, Jocelyn’s approach will help you see why case studies aren’t just about huge results—they’re about giving the right context so your clients can confidently say yes.

🎙️ In This Episode:

• Why screenshots and testimonials create lurkers but usually don't create buyers
• The 3 types of case studies (and why you need more than the obvious ones)
• How to collect client stories retroactively, even if you haven’t tracked results before
• Her “Rent the Runway” example for making your case studies relatable
• The reason your case studies haven't made you money yet (that has NOTHING to do with how impressive the results are)

🔗 Links Mentioned:

Read the full shownotes: https://thekarareport.com/91

Grab Jocelyn's Case Study Sprint Mini Course For $9 Using The Code KARAREPORT: https://scaleyourresonance.com/case-study-sprint

Learn more about working with Jocelyn: https://scaleyourresonance.com/

Follow Jocelyn on Instagram and Threads: https://www.instagram.com/scaleyourresonance

Listen to this interview on the Talk Copy to Me podcast: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/

Learn more about working with our team: https://thekarareport.com/services

Follow me on Instagram: https://instagram.com/thekarareport