We talk a lot about optimizing for SEO, launching new services, and doing all the things in our businesses. But what happens when you decide to do less, simplify your offers, and lean into what feels truly aligned—even if it means walking away from things that technically work?

In this solo episode, I’m pulling back the curtain on my brand-new website—and the five bold (and slightly scary) decisions I made behind the scenes. From cutting services I was ranking for to launching a new private podcast and letting a course take the back seat, I’m sharing the real, messy thought process that got me here.

This episode is a must-listen if you’ve ever felt pulled in too many directions or wondered if it’s okay to not do what everyone else is doing.

🎙️ In This Episode:

• Why I decided to go all in on “I” instead of “we” in my copy
• The tough call to cut profitable services and keywords I ranked for
• How launching a private podcast gave my website relaunch purpose
• Why I’m de-emphasizing my signature course (even though I love it)
• What happened when I waited weeks to launch my finished site—and why I’m so glad I did

🔗 Links Mentioned:

• Read the full shownotes: https://thekarareport.com/75
• Sign up for Site Series (website copy course!): https://thekarareport.com/site-series
• Learn more about working with our team: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport