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How Richard Mille Built a Billion-Dollar Brand From Scratch

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Manage episode 481037911 series 3287857
Content provided by Joe Pompliano. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pompliano or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today’s podcast is a case study of luxury watchmaker Richard Mille and how the company used strategic partnerships with athletes to grow its brand. I break down the company’s founding, the rigorous manufacturing process of its million-dollar watches, how the brand uses scarcity to drive up the value of its products, why Richard Mille partners with athletes like Rafael Nadal, Lewis Hamilton and Bubba Watson, and more. Enjoy!

  continue reading

529 episodes

Artwork
iconShare
 
Manage episode 481037911 series 3287857
Content provided by Joe Pompliano. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pompliano or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today’s podcast is a case study of luxury watchmaker Richard Mille and how the company used strategic partnerships with athletes to grow its brand. I break down the company’s founding, the rigorous manufacturing process of its million-dollar watches, how the brand uses scarcity to drive up the value of its products, why Richard Mille partners with athletes like Rafael Nadal, Lewis Hamilton and Bubba Watson, and more. Enjoy!

  continue reading

529 episodes

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