Host Joe Pompliano breaks down the most interesting topics in sports business. From athlete investments to media rights deals, you'll leave each episode more informed about the business and money behind sports. Join hundreds of thousands of others and start listening today!
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The Profile podcast will introduce you to the most successful and interesting people while feeding your brain high-quality ideas. Improve your content diet, and learn more at https://readtheprofile.com
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A look into the business side of the modern creator. Over the past 8 years, Ian Borthwick has worked with over 1,000 creators. Now he wants to show listeners the businesses these entrepreneur-creators are building. If you're interested in why Cody Ko has his own mug company, why Emma Chamberlain has her own coffee, and why Mr. Beast has his own burger...then this podcast is for you.
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For more information on 2PM, visit 2PM.inc. The 2PM audio project features a class-like Q&A approach where 2PM hosts a range of topics with one of your peers. In this setting, she is the teacher and we are the students. The 2PM host Web Smith asks the questions. These multi-talented individuals explore how their broad educations, varied skill sets, and intellectual curiosities prepared them for the "zero to one" and beyond. It's practical, unfiltered, and real. Hosted on Acast. See acast.com ...
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How Richard Mille Built a Billion-Dollar Brand From Scratch
8:27
8:27
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8:27Today’s podcast is a case study of luxury watchmaker Richard Mille and how the company used strategic partnerships with athletes to grow its brand. I break down the company’s founding, the rigorous manufacturing process of its million-dollar watches, how the brand uses scarcity to drive up the value of its products, why Richard Mille partners with …
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No Taxes, $1 Rent, Free Suites: Inside DC’s Wild Stadium Offer to the Commanders
9:48
9:48
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9:48Today's podcast breaks down the term sheet for the Washington Commanders' new NFL stadium in Washington D.C. at the RFK Stadium land site. I discuss the most interesting details I found in the newly released 30-page term sheet (which can be read here), including $1 annual lease payments, no property taxes, and complimentary luxury suites for the Wa…
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Today’s podcast covers the massive business that takes place AFTER the Kentucky Derby — the breeding rights to the winning horses. I cover how the horse breeding process actually works, including how much Kentucky Derby champion breeding rights sell for, how much the stud farms for breeding are worth, and why some of these farms transport horses fr…
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The Commanders’ New Stadium Will Change D.C. Forever
8:45
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8:45Today’s podcast looks at the Washington Commanders’ new stadium proposal and how it will change Washington, D.C. forever. I walk through the features and amenities of the new stadium project, as well as how the Commanders will pay for their $2.7 billion share of the proposed $3.7 billion budget. Enjoy!…
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Inside the Wild Rise of the Savannah Bananas: Baseball’s New Billion-Dollar Brand
10:38
10:38
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10:38Today's podcast breaks down the business of the Savannah Bananas. I look at the team's 40-city tour, the unique financial agreement for their recent sold-out game at Clemson with 81,000 fans, and why "Banana Ball" could eventually become a billion-dollar brand. Enjoy!By Joe Pompliano
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How Sports TV Viewership is Actually Measured
10:03
10:03
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10:03Today's podcast is a deep dive into the Nielsen TV ratings system. I've been asked a million times how Nielsen calculates viewership numbers for live sporting events on TV. So, I break down how the company measures TV audiences, including a look at Nielsen's sample size of real household viewers, how much money participating households are paid to …
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Green Bay’s Small-town Setup for the 2025 NFL Draft
11:47
11:47
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11:47Today’s podcast looks at the business and economics behind this weekend’s NFL Draft in Green Bay, Wisconsin. I cover the Green Bay Packers’ 10-year journey to hosting the 2025 NFL Draft, why Green Bay was chosen for the draft, the unique challenges of holding the draft in Green Bay, and why the NFL has rotated the city of each draft since 2015. Enj…
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MLB’s Baseball Factory in Costa Rica Matters More Than You Think
12:19
12:19
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12:19Today’s podcast breaks down everything that goes into the manufacturing, production and game preparation of the baseballs used in Major League Baseball (MLB). I review the production process used by MLB and Rawlings, the baseball manufacturer the league purchased back in 2018 to gain more control over the creation of its game balls. I then look at …
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Today’s podcast looks at the UFC’s next media rights deal. I discuss what I think it is going to happen with the UFC’s next media rights package, including how the deal may be structured, which streamers & broadcasters could be in play, the challenges ahead for the UFC’s future as a sports product, and what I ultimately think the UFC’s media rights…
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How Table Tennis Has Taken Over Online Sports Betting
7:58
7:58
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7:58Today's podcast looks at one of the biggest phenomenons in sports gambling - table tennis. When the Covid pandemic temporarily shut down sports, fans turned to more niche competitions like table tennis to satisfy their sports betting needs. While the other obscure sports fell by the wayside once the big leagues came back, table tennis has grown to …
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Zus CEO Jonathan Bush on Getting Targeted by Wall Street’s Most Feared Activist Investor
47:03
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47:03Jonathan Bush was busy building healthcare startup Athenahealth when Wall Street’s most feared activist investor began circling. In 2017, Elliott took a 9% stake, slammed the company’s performance, and pushed for a sale—eventually forcing Bush out as CEO. In this conversation, he opens up about being publicly targeted, hitting rock bottom, and find…
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Why The Rays & A's Are Playing In Minor League Stadiums This Season
9:05
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9:05Today's podcast looks at the new homes for the Rays and Athletics for the 2025 season. From the Rays search for a suitable location to replace Tropicana Field after being wrecked by Hurricane Milton to the A's struggles to find a temporary home before they officially move to Las Vegas, I look at the logistics of moving stadiums and highlight the up…
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Today's podcast breaks down the history of The Alamodome - the host of this year's Final Four. From its early days as a potential NFL stadium to the present day where it hosts everything from high school band competitions to Royal Rumbles, The Alamodome is one of the most unique stadiums in the country. Enjoy!…
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How Ryan Reynolds Turned a $2.5M Soccer Gamble Into a $100M Business
9:07
9:07
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9:07Today’s podcast breaks down the business of Wrexham AFC, the Welsh soccer club owned by Ryan Reynolds and Rob McElhenney. Wrexham’s finances were recently revealed, so I did a deep dive into everything you need to know, including annual revenue, merchandise sales, sponsorships, loan repayments, profitability, and the club’s overall valuation. Enjoy…
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Today’s podcast looks at the New York Yankees’ viral torpedo-style bat that has broken baseball after the Yankees hit 15 home runs in their 3-game series sweep last weekend against the Milwaukee Brewers. I break down the data-driven idea of the torpedo bat, the mastermind behind the bat’s design, why the bat is so effective, the analytics arms race…
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Today’s podcast recaps the first season of TGL, Tiger Woods and Rory McIlroy’s new tech-infused, arena golf league. I assess whether or not the first season was a success and break down all facets of TGL’s business, including TV ratings, sponsorships, and the quality of the product. I also discuss some of the things TGL can improve in its second se…
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Manchester United's $2.6 Billion Gamble: New Stadium Dreams vs. Financial Nightmares
11:25
11:25
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11:25Today’s podcast breaks down Manchester United’s new $2.6 billion stadium project. I look into all of the details behind the Red Devils’ new stadium, including its features, matchday revenue projections, potential financing options, and what this stadium project does to the team’s debt load. Enjoy!By Joe Pompliano
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Inside the Boston Celtics' $6.1 Billion Sale
9:38
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9:38Today’s podcast discusses the Boston Celtics’ record-breaking $6.1 billion sale. I talk about what this sale means for the future of the NBA’s business and the unique details of the Celtics’ sale, including the two-part transaction structure, private equity financing, the team’s new limited partners, the Celtics’ arena rights, and more. Enjoy!…
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INTERVIEW: Jon Rahm on Future with LIV Golf, New Legion XIII Partnership and More
24:25
24:25
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24:25Today’s podcast features a sit-down interview with two-time golf major winner and LIV Golf superstar Jon Rahm. Rahm discusses his first year with LIV Golf and moving away from the PGA Tour, how LIV Golf has evolved as a product, and a new major partnership with Callaway for his LIV Golf team, Legion XIII. Rahm also tells me a funny story about the …
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Today’s podcast looks at how the Los Angeles Dodgers became Japan’s favorite MLB team. MLB just held its Opening Day Tokyo Series between the Dodgers and the Chicago Cubs, which highlighted five Japanese players across both ballclubs. However, this series was really all about LA and I explain why. I also break down how the Dodgers have spent the la…
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The Best $1 Purchase in Golf History: TPC Sawgrass
8:50
8:50
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8:50Today’s podcast is a case study on The Players Championship at TPC Sawgrass. I do a deep dive into the history of the event, including how the PGA Tour purchased TPC Sawgrass for just $1 and ended up making billions through the TPC Network of worldwide golf courses. I also break down the origin story behind the unique course design of TPC Sawgrass …
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How a Billionaire Created the World's Greatest Tennis Tournament
9:17
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9:17Today’s podcast tells the story of the Indian Wells Open in California, which went from nearly being shut down to being voted the best event in professional tennis by players for 10 years straight. I break down the origins of the tournament, why it’s called the unofficial “fifth Grand Slam” in tennis, and how tech billionaire Larry Ellison invested…
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Today’s podcast looks at the possibility of a lockout in the WNBA. I explain why a lockout could be coming in the WNBA as a result of upcoming collective bargaining negotiations between the league and the Women’s National Basketball Players Association. I also break down why a lockout could stunt the WNBA’s growth over the long term due to the leag…
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Today’s podcast discusses TKO and Dana White teaming up with Saudi Arabia to launch a new boxing league. I break down all of the details that we know so far about this announcement, including how much TKO is getting paid to operate the new league, how the league will be structured, Dana White’s goals for the league, and more. I also talk about one …
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Formula 1 Had Another Banner Year and Isn't Slowing Down Anytime Soon
8:57
8:57
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8:57Today’s podcast is a deep dive into Formula 1’s record-setting 2024 financial results. I break down where F1’s stock performance, revenue, viewership, and other business metrics stand. I also look at how Formula 1’s parent company, Liberty Media, has transformed the racing series, and assess F1’s future growth prospects. Enjoy!…
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Today’s podcast looks at the market progression of ESPN BET and how the app could shut down in 2026 if Penn Entertainment’s deal with ESPN goes south. I do a deep dive into the U.S. sports betting market, including why ESPN BET is failing and which other companies can realistically compete with FanDuel and DraftKings. Enjoy!…
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Brooks Koepka on Growth of LIV Golf, Preparing for Majors, Nike Partnership and More
11:53
11:53
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11:53Today’s podcast features a sit-down interview with five-time golf major winner Brooks Koepka. Brooks gives his opinion on the growth of LIV Golf, how he prepares for major championships, what life is like as the owner of Smash GC, his partnership with Nike, and so much more. Enjoy!By Joe Pompliano
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How the NFL Combine Became One of the League's Most Valuable Assets
10:20
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10:20Today’s podcast breaks down how the NFL Combine became one of the NFL’s most valuable assets. I discuss why Indianapolis has hosted the combine for nearly 40 years and how Lucas Oil Stadium was built with NFL Combine-specific elements in its design. I also look at why the NFL wants to move the combine to different cities and spark a bidding war sim…
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Today’s podcast looks at the business of Major League Soccer as the league kicks off its 30th season in 2025. I analyze the league’s growth over the years, including the continued bump MLS has received from Lionel Messi joining Inter Miami in 2023 and its record-setting year in 2024. I also assess what MLS needs to accomplish next to be considered …
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Why ESPN Ended Its 35-Year Relationship with Major League Baseball
10:17
10:17
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10:17Today’s podcast breaks down ESPN’s decision to opt out of its television deal with Major League Baseball three years early after the 2025 season. I analyze why the two sides decided to part ways after 35 years, what MLB will look for in a new broadcast partner, how the move affects ESPN’s business, and offer up a potential bidder for MLB’s newly av…
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A Conversation with Sorare CEO and Founder Nicolas Julia
30:06
30:06
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30:06Today’s episode features a conversation with Sorare CEO and co-founder Nicolas Julia. Sorare is one of the most successful European sports startups of all time with five rounds of funding, including a $680 million Series B and hundreds of millions of dollars in annual revenue. Nicolas and I discuss Sorare’s founding story, how the company landed so…
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The NBA All-Star Game is a Circus (and That's Okay)
9:39
9:39
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9:39Today’s podcast looks at the decline of the NBA All-Star Game. I break down what went wrong at last weekend’s All-Star Game, which was widely panned by both fans and media. But more importantly, I analyze why the NBA All-Star Game has become a bad product, including what the game’s viewership used to be compared to what it is today, how the NBA cou…
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YouTube TV is Charging More Money for a Worse Product — But What is the Next Best Alternative?
8:52
8:52
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8:52Today’s podcast breaks down the business of YouTube TV and its relation to the rising cost of watching sports. I look at YouTube TV’s price hikes since 2017, how YouTube TV’s product has gotten worse while its price continues to increase, how sports media rights have influenced the platform's rising costs, and much more. Enjoy!…
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Steve Cohen Wants to Spend $8 Billion to Transform Citi Field Into an Entertainment District
8:53
8:53
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8:53Today’s podcast looks at New York Mets owner Steve Cohen’s $8 billion plan to turn the surrounding land of Citi Field into an entertainment district with public parks, hotels, live music venues, bars and restaurants, and even a casino and sportsbook. I explain why this stadium & mixed-used development model has grown over the past few years and why…
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Meet Evan Mawarire, the Pastor Who Stood Up to a Dictator
53:06
53:06
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53:06Evan Mawarire is the pastor behind #ThisFlag, a grassroots movement that used Zimbabwe’s flag as a symbol of resistance against government corruption, economic mismanagement, and human rights abuses. The movement sparked peaceful protests, stay-at-home demonstrations, and international attention, directly challenging Mugabe’s regime. In response, M…
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Today’s podcast assesses whether Tom Brady is worth $375 million to Fox after his first full season as an NFL broadcaster. I look back at Brady’s rookie season as a broadcaster and break down why his $375M deal gives Fox more benefits that go beyond the broadcast booth, especially when it comes to the network’s advertising sales, studio shows, soci…
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How the Field at Caesars Superdome is Being Prepared and Tested for Super Bowl LIX
8:50
8:50
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8:50Today’s podcast breaks down how the NFL is preparing and testing the field at Caesars Superdome in New Orleans for Super Bowl LIX. To learn more on this process, I spoke with NFL Field Director Nick Pappas about everything the NFL does to prepare a field for the Super Bowl. With Nick’s insight, I go over the NFL’s field preparation logistics, the p…
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Why Kendrick Lamar Won't Be Paid For The Super Bowl Halftime Show
8:35
8:35
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8:35Today’s podcast analyzes the business model of the Super Bowl Halftime Show and explains why Kendrick Lamar will make $0 for his halftime show performance at Super Bowl LIX. I go through the history of the Super Bowl halftime show, why artists agree to do the halftime show even with no pay, and why the halftime show is so valuable for performers. E…
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How a 20-Year Relationship Sent Luka Doncic to the Lakers
8:47
8:47
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8:47Today’s podcast breaks down the real reason the Dallas Mavericks traded superstar Luka Doncic to the Los Angeles Lakers for Anthony Davis. I explore how a 20-year relationship of Mavericks general manager Nico Harrison influenced the terms of the Doncic trade to LA, which includes a major link to the past business dealings of Lakers legend Kobe Bry…
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Phil Mickelson Talks The Future of Golf, The State of LIV, How Coffee Saved His Life and More
17:29
17:29
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17:29Today’s podcast features a sit-down interview with six-time golf major champion and LIV Golf star Phil Mickelson. I talk with Phil about the future of professional golf, how LIV Golf has evolved since he joined in 2022, how coffee saved his life, and much more. Enjoy!By Joe Pompliano
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The NFL is Testing Optical Tracking Technology for First Downs (But is It a Good Thing?)
10:39
10:39
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10:39Today’s podcast explores the NFL's technological future, including how specific stadiums and even the Super Bowl have spent years testing optical tracking solutions during live games. After a controversial ruling on Josh Allen’s fourth-quarter QB sneak in last week’s AFC Championship game between the Buffalo Bills and Kansas City Chiefs, I break do…
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How Kobe Bryant's $400 Million Investment Win Set The Standard For Athlete Investing
11:37
11:37
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11:37Today’s podcast looks back on the entrepreneurial life of NBA legend Kobe Bryant. This past Sunday marked the five-year anniversary of Kobe’s tragic death along with his daughter Gianna and seven others in a helicopter crash. To celebrate his legacy, I revisit Kobe’s legendary off-court career as an investor and entrepreneur — which was equally imp…
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Head to https://www.squarespace.com/POMP to save 10% off your first purchase of a website or domain using code POMP. Today’s podcast breaks down the money spent by Ohio State University on its 2025 College Football Playoff National Championship roster. I assess whether or not Ohio State truly “bought” its national championship with $20 million in N…
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Bryson DeChambeau Talks His YouTube Channel, His Diet and The Future of LIV Golf
28:17
28:17
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28:17Today’s podcast features a sit-down interview with two-time golf major champion and LIV Golf superstar, Bryson DeChambeau. I talk with Bryson about his YouTube channel, his diet, his new deal with Reebok, a new mixed-use development he’s building in his hometown, the future of LIV Golf, and more. Enjoy! This episode is brought to you by BetterHelp.…
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How Mercedes-Benz Stadium Created a Blueprint For Modern Sports Venues
11:43
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11:43Today's podcast analyzes the business and venue model of Mercedes-Benz Stadium in Atlanta, Georgia, site of the 2025 College Football Playoff National Championship. I break down how Atlanta Falcons and Atlanta United owner Arthur Blank created a blueprint for stadiums across the country with Mercedes-Benz Stadium. I also explore the stadium's finan…
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The Dallas Cowboys Are a $10 Billion Soap Opera
12:19
12:19
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12:19Today's podcast looks at the business of America's Team, the Dallas Cowboys. In light of reports that Cowboys owner Jerry Jones is interested in interviewing University of Colorado head coach Deion Sanders for Dallas's head coach opening, I wanted to discuss how Jones reengineered and revolutionized the business model for NFL teams, and how he turn…
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Is Notre Dame's Independent Status Actually An Advantage?
9:48
9:48
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9:48Today's podcast assesses whether Notre Dame's independent status as a football team is an advantage or disadvantage for the Fighting Irish. I dive deep into the finances behind Notre Dame's independent status, including TV deals, conference payouts, revenue-sharing agreements, and more. Plus, my final answer on the question may surprise you. Enjoy!…
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My In-Person Review of Tiger Woods and Rory McIlroy's New Indoor Golf League
9:55
9:55
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9:55In today's podcast, I recap my in-person experience attending Tiger Woods and Rory McIlroy's new indoor golf league, TGL. I give an inside look at TGL's opening night, including a review of the league's purpose-built SoFi Center venue, how my in-person experience compared to those watching TGL at home, what the crowd was like for the inaugural even…
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How Vail Resorts' Unique Business Model Led to a Strike in Park City (and Why They Don't Care)
9:17
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9:17Today's podcast covers the ski patrol strike at Park City Mountain Resort in Utah. I explain why 200 of the resort's ski patrol employees went on strike, and delve into the labor dispute between the ski patrol union and the resort's parent company, Vail Resorts. I also break down the economics of Vail Resorts, including how the company makes money,…
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How a Local Photographer Captures Aerial Photos of the B-2 Stealth Bomber Flyover at the Rose Bowl
10:42
10:42
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10:42Today's podcast goes behind the scenes of the viral B-2 Stealth Bomber flyover photo at the 2025 Rose Bowl, which has been viewed by hundreds of millions of people around the world (SEE THE IMAGE HERE). I reached out to the pilot and photographer behind the photo, Mark Holtzman, to get the inside story of the actual image, including how Holtzman be…
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