S4 E9 - Own Your Platform Or Get Owned: Listings Are Content And The Rise Of Private Marketplaces The Jason Theory podcast

S4 E9 - Own your platform or get owned: listings are content and the rise of private marketplaces

2M ago 1:17:12

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We tour Michael Jordan’s mansion, unpack why mega-mergers won’t fix real estate, and map the content-first play agents can actually control. Then we get tactical on assistants, TCs, first-time buyer math, and the real way to refi without resetting the clock against yourself.
• Jordan’s house as a case study in brand, nostalgia, and usability
• Compass/Anywhere stakes vs ownership, licenses, and antitrust exposure
• Listings as content and the shift to walled marketplaces
• Personal branding over brokerage identity for long-term leverage
• Listing-heavy strategy, new agent hurdles, and ethical content borrowing
• Consistency, planning, and buying back time with TCs and assistants
• Team coverage, scaling without burnout, and better client speed
• Travel, family seasons, and how life cadence shapes business
• 2026 outlook on rates, inventory, and suburban vs urban demand
• High-rise headwinds, HOA math, and first-time buyer scenarios
• Refinance realities: principal vs payment, when it truly makes sense
You definitely could subscribe on any of the platforms that you have on your phone, or always you can watch on YouTube

Chapters

1. Cold Open: Big Ships and Big Business (00:00:00)

2. Roll Call & Jordan’s House Tour (00:00:56)

3. Design, Nostalgia, and Entertainer Spaces (00:05:15)

4. Renting, Rules, and Fractional Ideas (00:08:35)

5. Compass, Sotheby’s, Christie's: Who Owns What (00:10:52)

6. The Content Play: Listings as Media (00:14:40)

7. Antitrust, Market Share, and DOJ Hurdles (00:19:02)

8. Big Company vs. Agility: Why Branding Wins (00:23:03)

9. Listing-Heavy Strategy and New Agent Reality (00:26:30)

10. Social Media That Sells Neighborhoods (00:29:12)

11. 2026 Planning, Consistency, and Execution (00:34:10)

12. Assistants, TCs, and Buying Back Time (00:38:06)

13. Coverage, Teams, and Scaling Without Burnout (00:44:08)

14. Travel, Kids, and Summer Tradeoffs (00:48:10)

15. Rates, Inventory, and Urban “Sop-Up” (00:53:10)

16. High-Rise Headwinds and First-Time Math (00:57:02)

17. Refi Reality: Principal vs. Payment (01:02:40)

18. Closing Thoughts & Subscribe (01:15:22)

55 episodes