Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Episode 99 – The communicator’s communicator
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Manage episode 418412476 series 2501112
Content provided by The Internal Comms Podcast and AB Comm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Internal Comms Podcast and AB Comm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription business in the world. Linda has put her unique experience of communicating with journalists into action at Muck Rack, a remote working company with colleagues across the world. As you’ll hear, there are plenty of lessons from the newsroom that help inform her approach to communicating with her new audience. This episode goes behind the scenes to explore the challenges and opportunities of communicating to a workforce of journalists and there’s a candid conversation on the role a free press can play in modern society. Linda and Katie discuss internal communication’s role in leadership development and how important it is to unlock the confidence of leaders as communicators. Linda also provides some invaluable top tips for internal comms professionals to do their best work – a fascinating listen. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.
…
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141 episodes
MP3•Episode home
Manage episode 418412476 series 2501112
Content provided by The Internal Comms Podcast and AB Comm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Internal Comms Podcast and AB Comm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription business in the world. Linda has put her unique experience of communicating with journalists into action at Muck Rack, a remote working company with colleagues across the world. As you’ll hear, there are plenty of lessons from the newsroom that help inform her approach to communicating with her new audience. This episode goes behind the scenes to explore the challenges and opportunities of communicating to a workforce of journalists and there’s a candid conversation on the role a free press can play in modern society. Linda and Katie discuss internal communication’s role in leadership development and how important it is to unlock the confidence of leaders as communicators. Linda also provides some invaluable top tips for internal comms professionals to do their best work – a fascinating listen. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.
…
continue reading
141 episodes
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