In this conversation, Jeff White, HawkSoft social media manager, shares insights on effective social media strategies for agencies. He emphasizes the importance of consistency in posting, the need to stand out in a crowded digital space, and the significance of nurturing client relationships through social media engagement. Jeff also discusses the creation of effective campaigns, focusing on strategy, core values, and audience engagement.
Takeaways

• Consistency is key to building an audience.
• Understanding your audience's platform preferences is crucial.
• Quality content is more important than quantity.
• Nurturing client relationships is essential for long-term success.
• Unique content helps you stand out in a crowded market.
• Social media success is a long-term game.
• Engagement with your audience boosts visibility.
• Campaigns should align with your agency's core values.

To get in touch with Jeff, reach out via LinkedIn.

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Intro/Outro music by Denys Kyshchuk from Pixabay