Join us for an insightful discussion as we explore the evolving role of Revenue Operations (RevOps) with special guests Amy Cook and Ryan Westwood, founders of Fullcast. This episode is a unique opportunity to understand how RevOps is redefining traditional business operations by aligning revenue growth with organizational efficiency. Amy and Ryan share compelling insights from recent surveys, illustrating how the RevOps role is increasingly elevated, often reporting directly to CEOs, and navigating the priorities of both CROs and CFOs. This dynamic highlights the growing strategic importance of RevOps in influencing both revenue and margins.

Discover how RevOps is emerging as a crucial function for eliminating silos and ensuring alignment across sales, marketing, and customer success teams. Amy provides her perspective from the marketing side, emphasizing the transformative power of collaboration in breaking down old bureaucratic structures. Meanwhile, Ryan discusses the critical role of technology in managing sales territories, commissions, and forecasts to enhance the well-being and productivity of sales teams. Together, they highlight how fostering a silo-free company culture can lead to greater efficiency and success in achieving business goals.

We also explore the strategic vision behind Fullcast's recent acquisitions of Comissionly, EBSTA, and Atrium, aiming to build a comprehensive revenue operations platform. This move from fragmented solutions to a consolidated ecosystem addresses vendor fatigue and enhances efficiency for Chief Revenue Officers. Listen in as Amy and Ryan share their approach to integrating sales planning, forecasting, deal intelligence, and commission management into a unified platform, underscoring the market's evolving digital maturity post-COVID. The episode wraps up with a look at the transformative potential of AI technology in marketing, sales, and brand unification, and the exciting expansion towards an AI agency. Don't miss this engaging conversation filled with strategic insights and future-focused ideas.

(00:04) Evolving Role of Revenue Operations Leader

(10:18) Strategic Empowerment in Revenue Operations

(21:25) Building a Comprehensive Revenue Platform

(31:32) Expanding Benefits of AI Agency