It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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321. AI, Your Agency & Keeping the Human Connection, with Pete Sena
Manage episode 516610204 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today on The Innovative Agency Podcast Sharon Toerek sits down with Pete Sena, multi-hyphenate founder, brand experience visionary, and creative provocateur, to tackle one of the most urgent questions facing agencies today: How do you keep innovating when AI is rewriting the rules of marketing in real time?
If you've ever wondered how AI is reshaping not just how your agency works, but how your clients' customers feel, connect, and build trust with brands, this episode is a must-listen.
Pete introduces his groundbreaking "VIBE Marketing" framework, a call to arms for agency leaders ready to blend technology with humanity. He'll challenge how you think about creativity, empathy, and ethics in the age of AI, and share practical strategies to help your team build resonance instead of resistance.
What you will learn in this episode:
Why traditional consumer research methods are becoming obsolete
What agencies must do to truly connect with buyers in the age of AI
Pete's "VIBE Marketing" framework, and how it helps agencies create faster, more emotional, boundaryless connections between brands and consumers
Why the real risk isn't AI replacing jobs, but agencies that refuse to adapt getting left behind
The ethical considerations agencies must navigate when AI amplifies their capacity to influence buyers' emotions
How agencies can shift from commodity providers to strategic partners by institutionalizing and packaging their expertise
Practical strategies for using AI to accelerate agency workflow, improve client retention, and optimize creative output without burning out your team
Bio
Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design. As Founder of Digital Surgeons, a forward-obsessed brand experience consultancy, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations. As a human-centered problem solver, Pete focuses on the behaviors and systems that drive people, products, and experiences.
Resources:
Website: https://www.theresonance.studio/
Website: https://www.digitalsurgeons.com/
LinkedIn: https://www.linkedin.com/in/petersena/
Sena Vibe Marketing Playbook: AI Battlefield: 2025 Trends and Predictions from Pete Sena
Sena Newsletter: Subscribe
303 episodes
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Manage episode 516610204 series 3079242
Content provided by Sharon Toerek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sharon Toerek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today on The Innovative Agency Podcast Sharon Toerek sits down with Pete Sena, multi-hyphenate founder, brand experience visionary, and creative provocateur, to tackle one of the most urgent questions facing agencies today: How do you keep innovating when AI is rewriting the rules of marketing in real time?
If you've ever wondered how AI is reshaping not just how your agency works, but how your clients' customers feel, connect, and build trust with brands, this episode is a must-listen.
Pete introduces his groundbreaking "VIBE Marketing" framework, a call to arms for agency leaders ready to blend technology with humanity. He'll challenge how you think about creativity, empathy, and ethics in the age of AI, and share practical strategies to help your team build resonance instead of resistance.
What you will learn in this episode:
Why traditional consumer research methods are becoming obsolete
What agencies must do to truly connect with buyers in the age of AI
Pete's "VIBE Marketing" framework, and how it helps agencies create faster, more emotional, boundaryless connections between brands and consumers
Why the real risk isn't AI replacing jobs, but agencies that refuse to adapt getting left behind
The ethical considerations agencies must navigate when AI amplifies their capacity to influence buyers' emotions
How agencies can shift from commodity providers to strategic partners by institutionalizing and packaging their expertise
Practical strategies for using AI to accelerate agency workflow, improve client retention, and optimize creative output without burning out your team
Bio
Pete Sena is a creative entrepreneur and forward-obsessed business builder. He partners with founders and business leaders to 10x their growth through marketing innovation, branding, and digital-experience design. As Founder of Digital Surgeons, a forward-obsessed brand experience consultancy, Pete designs results-driving strategies that unlock new possibilities and growth for ambitious brands and businesses. For nearly 20 years, he has built and led cross-functional teams that have delivered innovative, bottom-line boosting activations and multi-channel programs, ranging in scale from venture-backed startups to Fortune 500 organizations. As a human-centered problem solver, Pete focuses on the behaviors and systems that drive people, products, and experiences.
Resources:
Website: https://www.theresonance.studio/
Website: https://www.digitalsurgeons.com/
LinkedIn: https://www.linkedin.com/in/petersena/
Sena Vibe Marketing Playbook: AI Battlefield: 2025 Trends and Predictions from Pete Sena
Sena Newsletter: Subscribe
303 episodes
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Similar to The Innovative Agency
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
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The daily drama of money and work from the BBC.
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Go offline with the Player FM app!
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