The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: “What’s Next?”. How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we’ll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in to ...
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Sharon Toerek Podcasts
They said getting started was the hardest part, but no one told you how hard it is to scale a custom service business. It’s time for your team to step up, but your clients want YOU. Discover how to scale to 7 figures and beyond by freeing up time and getting your team to run whole parts of the company so you can focus on scaling profits. That means more income, more time with your family, and more ability to make impact in the community and beyond. This is the Hands OFF CEO Podcast with Mand ...
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How to Protect Your Agency, Get Paid, and Grow with Sharon Toerek
31:52
31:52
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31:52In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Sharon Toerek, founder of Toerek Law and host of The Innovative Agency. Sharon is an attorney who’s spent years helping agencies protect their businesses, get paid faster, and turn their ideas into valuable assets. Together, they dive into the hidden risks that hold agencies ba…
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Clients Say “Why Are Your Prices Going Up?” And You Say…
10:29
10:29
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10:29In this episode of the Hands-Off CEO Podcast, Mandi Ellefson unpacks one of the biggest fears firm owners face, raising prices. For many, it feels risky, even dangerous, because losing a single client can feel like a step backward. But as Mandi reveals, the real danger isn’t in raising your rates, it’s in how you position the increase. You’ll disco…
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How to Simplify Your Agency Marketing and Attract Better Clients w/ Kristie Plantinga
39:45
39:45
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39:45In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Kristie Plantinga, founder of Place Digital. Kristie helps agencies and service providers simplify their marketing and attract clients with content that actually converts. Together, they dig into why so many agencies struggle with marketing that feels scattered and how to build…
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317. Turn AI Disruption into Agency Opportunity, with Leslie Carruthers
37:58
37:58
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37:58Today on The Innovative Agency Podcast, Sharon Toerek is joined by Leslie Carruthers, Founder of The Search Guru, for a conversation that every agency leader needs to hear right now. Generative AI isn’t just a shiny new tool, it’s rewriting the rules of search, visibility, and how clients find their next partner. If you’ve seen your organic traffic…
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The Entrepreneur Operating System (EOS) Won't Work Without This
3:47
3:47
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3:47If you’ve tried EOS but growth still feels flat, exhausting, or like you’re just spinning your wheels, this podcast explains why. EOS is a powerful framework, but it’s not designed to fix weak positioning, underpriced offers, or a sales process that drags. And until those pieces are solved, no amount of L10s or accountability charts will create rea…
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How to Simplify Agency Growth and Win Better Clients w/ Jody Sutter
30:03
30:03
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30:03In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Jody Sutter, founder of The Sutter Company. Jody has helped agencies of all sizes simplify their business development and win clients without burning out or chasing the wrong opportunities. Together, they dig into why most agencies overcomplicate growth and how to make business…
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316. Partnerships that End Churn, with Justin Rashidi
35:27
35:27
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35:27On this episode of The Innovative Agency Podcast Sharon Toerek chats with Justin Rashidi, co-founder of SeedX, for a no-fluff conversation about one of the toughest challenges every agency faces: client churn. Justin brings a candid, inside look at why expectations so often fall apart between agencies and clients and what to do about it before the …
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AI, Uncertainty & Consulting in 2025: How to Stay Ahead w/ Michael Zipursky
29:56
29:56
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29:56In this episode of the Hands-Off CEO Podcast, Mandi Ellefson welcomes back Michael Zipursky, CEO of Consulting Success. Michael has worked with thousands of consultants worldwide, helping them build more profitable, scalable, and freedom-filled businesses. Together, they dive into the radical shifts happening in the consulting space. From AI disrup…
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315. The Table Stakes for Agency Business Growth Now, with Dan Englander
36:53
36:53
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36:53On this episode of The Innovative Agency Podcast Sharon Toerek welcomes Dan Englander, CEO and Founder of Sales Schema, to dig into what’s really ahead for agency business development in 2025 and beyond. Dan has spent years in the trenches with independent agencies, and he’s here to share why specialization and perspective are no longer “nice to ha…
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314. Leading Your Agency through Transition, with Elise Mitchell
44:13
44:13
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44:13On this episode of The Innovative Agency Podcast Sharon Toerek sits down with Elise Mitchell, Founder of the award-winning Mitchell Communications and trusted leadership coach to agency owners. Elise knows firsthand what it takes to build, scale, and sell an agency. She’s bringing that hard-earned wisdom into her work guiding leaders through today’…
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313. Find Your Agency’s Profit Sweet Spot, with Mandi Ellefson
35:23
35:23
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35:23This episode of The Innovative Agency Podcast welcomes back Mandi Ellefson, Founder of Hands Off CEO, for a candid and timely conversation about profits, client value, and the hidden levers that drive sustainable growth. Too often, agency leaders obsess over monthly revenue or the size of the next contract while missing the real game-changer: long-…
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312. Influencer Marketing and Your Agency’s Role, with Paula Bruno
38:00
38:00
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38:00Today on the Innovative Agency Podcast, Sharon Torek is joined by Paula Bruno, CEO and Founder of Intuition Media Group, and influencer marketing pioneer who’s been navigating the creator economy for more than 15 years. Paula gets candid about the real challenges marketing agencies are facing, including how to separate creators with genuine communi…
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311. Turning Ideas into Results, with Emily Hatton
29:25
29:25
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29:25Today on the Innovative Agency Podcast, Sharon Torek is joined by Emily Hatton, an expert at turning bold ideas into real, measurable progress. If your agency has ever wrestled with too many opportunities, scattered priorities, or half-finished projects collecting dust, you’ll want to lean into this conversation. Emily unpacks the hidden barriers t…
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310. AI That Works for Creative Agencies, with Hikari Senju
22:48
22:48
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22:48AI isn’t just a buzzword anymore. It’s reshaping how agencies build, deliver, and scale creative at lightning speed. But for every opportunity it unlocks, there are just as many questions: How do you keep your creative edge? What are the legal landmines? And how do you actually integrate AI in a way that drives results and protects your agency? On …
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309. Agency Rebranding Done Right, with Bill Swanston
24:36
24:36
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24:36Today on The Innovative Agency Podcast, Sharon Toerek sits down with Bill Swanston, co-founder and President of Bosun, for a raw and revealing conversation about what it really takes to reinvent a legacy agency. Bill doesn’t just share the highlight reel. He takes us inside the emotional highs and lows of letting go of a longtime identity, includin…
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308. Agency M&A – A Seller’s Journey, with Mike Harris
42:40
42:40
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42:40Today on The Innovative Agency Podcast Sharon Toerek is joined by President and Co-Founder of Uproar PR Mike Harris. Mike brings the kind of hard-earned wisdom you only get from selling an agency. Not once, but twice. If you’ve ever wrestled with the idea of letting go of something you built from the ground up, this conversation is going to hit hom…
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307. Growing Your Agency by Stepping Away, with Louise Oliver
37:35
37:35
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37:35Today on The Innovative Agency Podcast Sharon Toerek welcomes Louise Oliver, Founder and CEO of Peritus PR, for a story that doesn't get told nearly enough, but every agency owner needs to hear it. Louise discusses the bold and deeply personal decision to hit pause and step away entirely from the business she built. Not just a vacation. A real, ext…
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306. How to Shorten + Improve the Agency Sales Cycle, with Taylor Frame
31:44
31:44
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31:44Today on The Innovative Agency Podcast, Sharon Toerek is joined by Taylor Frame, Chief Revenue Officer at Best Practice Media. Taylor knows what it really takes to grow agency revenue in a market that’s full of hesitation and slow-moving buyers. With economic uncertainty and client priorities shifting by the week, Taylor shares a refreshingly hones…
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Copy This Strategy to 6X Your Profit — Without Hiring a Big Team
6:13
6:13
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6:13If you're stuck at capacity, pricing too low, and feel like growth means burnout — this video shows you a smarter path to scale. In this episode, Mandi Ellefson shares how two consulting firms 2X’d their prices and 6X’d their profits without hiring or hustling harder. They didn’t need a bigger team — they needed a better offer. This strategy helped…
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305. Evolving PR in a Noisy World, with Jennifer Kaplan
24:48
24:48
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24:48On this episode of The Innovative Agency Podcast, Sharon Toerek is joined by Jennifer Kaplan, Founder of Evolve PR and Marketing, an industry veteran who’s had a front-row seat to the seismic shifts reshaping how we communicate. In a marketing landscape defined by constant change, Jennifer breaks down what’s actually working today in PR, from the r…
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Copy This Process to Save 20 Hours a Week in Your Company
2:52
2:52
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2:52Are you the one holding your agency together — and holding it back? If you’ve hired a team, built some systems, and delegated tasks… but you still can’t step away without things stalling — you're not scaling, you're surviving. In this video, Mandi Ellefson breaks down why founders become the bottleneck in their agency’s growth — even when it looks …
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304. AI and Agency Leadership – In Real Life, with Lori Highby
25:58
25:58
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25:58This episode of The Innovative Agency Podcast welcomes Lori Highby, CEO and Founder of Keystone Click, for an honest and practical conversation about what it really looks like to run a digital agency in the age of AI. Lori shares how her and her team are weaving AI into daily operations, not just the flashy stuff, but the messy, behind-the-scenes r…
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Why Clients Say No to Your $20K Offer — and Yes to Your $100K One
3:43
3:43
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3:43Your $20K proposal isn’t failing because of the price — it’s failing because your consulting firm’s value proposition isn’t landing. And ironically? The same clients who ghost your $20K pitch might eagerly say “yes” to $100K — if you position it the right way. In this video, Mandi Ellefson shares the agency positioning strategy that helped one firm…
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High-Paying Clients Keep Passing You Over — Here’s Why (And How to Stop It)
3:14
3:14
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3:14Still stuck trying to sell $20K projects… while your competitors are landing $100K+ deals? In this video, Mandi Ellefson breaks down the 4 strategic shifts consulting agency CEOs are using to close premium, high-trust engagements — without chasing leads, discounting your fees, or getting stuck in the weeds of delivery. If you’re delivering great re…
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303. Stop Churn for Long-Term Client Retention, with Chip Griffin
24:53
24:53
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24:53This episode of The Innovative Agency Podcast examines a challenge every agency leader has faced at one point or another: watching a promising new client relationship fall apart too soon. Today’s guest is Chip Griffin, Founder of the Small Agency Growth Alliance (SAGA), and he’s here to unpack how to set agency-client relationships up for success b…
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Struggling to Sell $20K? These 4 Shifts Close $100K Deals Instead
4:27
4:27
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4:27Trying to sell $20K projects — but clients keep ghosting, lowballing, or dragging their feet? This video breaks down 4 powerful shifts that will help you close $100K+ consulting deals with confidence — without chasing leads, discounting your fees, or working more hours. Mandi Ellefson (founder of Hands-Off CEO) shares the exact mindset, offer, and …
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302. How to Optimize Your Digital Marketing, with Saul Marquez
31:10
31:10
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31:10This episode of The Innovative Agency Podcast welcomes Saul Marquez, Founder and CEO of Outcomes Rocket, an expert in digital marketing for the healthcare sector. Saul dives into the core challenges agencies face in proving the effectiveness of digital campaigns and building lasting client trust, especially when expectations and reality don’t alway…
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301. Agency Business Development – Hope is Not a Strategy, with Tom Martin
40:43
40:43
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40:43Today’s episode of The Innovative Agency Podcast is a must-listen if you’ve ever found yourself staring down an empty pipeline, wondering where your next opportunity will come from. Sharon Toerek is joined by Tom Martin, Founder and CEO of Converse Digital. Tom doesn’t pull punches when it comes to one of the most critical and overlooked agency cha…
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